Troy Cartwright

Ten Year Town

Music EN ↓ 159 episodes

Join Troy Cartwright as he sits down with hit songwriters, musicians and music city execs to discuss their journey through Music Row, the uncertainties of getting started and what it takes to stay at the top. 

Author

Troy Cartwright

Category

Music

Podcast website

tenyeartown.com

Latest episode

Jun 30, 2026

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Episodes

Ben Rector on Independent Touring, The Attention Economy & Burnout | Ten Year Town Ep. 91 25.11.2025

Happy thanksgiving everyone! We’re off this week. This is a re-airing one of our favorite episodes from this year.  Ben Rector is a singer songwriter originally from Tulsa, Oklahoma. Over the past decade, he has built a dedicated fanbase through consistent touring and a catalog of self-written, self-released albums. His 2015 album Brand New debuted in the Billboard Top 10, with the title track goi...

Katie Dean on Radio Promotion, Leo33 & Breaking Zach Top | Ten Year Town Ep. 111 18.11.2025

Katie Dean is a music executive originally from Augusta, Georgia, with over two decades of experience in country radio promotion. She previously served as Senior Vice President of Promotion at Universal Music Group Nashville, where she helped lead radio campaigns for artists including Parker McCollum, Jordan Davis, Jon Pardi, and many others. In 2023, she became the label head of Leo33, where she...

Ward Davis on Cody Jinks and Going His Own Way in Country Music | Ten Year Town Ep. 110 11.11.2025

Ward Davis is a singer, songwriter, and musician originally from Monticello, Arkansas. As a songwriter, his work has been recorded by Willie Nelson, Merle Haggard, Cody Jinks, Trace Adkins, and many others. He has several critically acclaimed records in his own right, including Black Cats and Crows and songs like "Get To Work Whiskey" and "Another Bad Apple." In this episode of...

Lee Brice on Songwriting, Nashville, and his new single "Killed The Man" | Ten Year Town Ep. 109 04.11.2025

Lee Brice is a GRAMMY-nominated country artist, songwriter, and producer originally from Sumter, South Carolina. Over the course of his career, he has earned multiple No. 1 singles as both a performer and songwriter, including “A Woman Like You,” “I Drive Your Truck,” “Hard to Love,” “Rumor,” and “Memory I Don’t Mess With.” As a writer, his songs have also been recorded by Garth Brooks, Jason Alde...

Laura Veltz on Writing “The Bones,” “Speechless,” and the Art of Great Songwriting | Ten Year Town Ep. 108 28.10.2025

Laura Veltz is a four-time GRAMMY-nominated songwriter and artist originally from New York City. Her credits include hit songs for Maren Morris (“The Bones,” “I Could Use a Love Song”), Dan + Shay (“Speechless”), Lady A (“What If I Never Get Over You”), and Demi Lovato (“29”). In 2023, she was nominated for Songwriter of the Year, Non-Classical at the GRAMMY Awards. She is currently published by B...

Adam Wright on Songwriting, “Yellow Bird,” Alan Jackson & The Nature of Necessity | Ten Year Town Ep. 107 21.10.2025

Adam Wright is a two-time GRAMMY-nominated songwriter, artist, and musician originally from Newnan, Georgia. His songwriting and musicianship have led to collaborations with some of Nashville’s most respected artists, including Alan Jackson, Lee Ann Womack, Trisha Yearwood, Garth Brooks, John Legend, Brandy Clark, Robert Earl Keen, and many others. In this episode of Ten Year Town , we dive into t...

Ben Johnson on writing "Truck Bed," Finding Inspiration, and Timing | Ten Year Town Ep. 106 14.10.2025

Ben Johnson is a GRAMMY-nominated songwriter, producer, and artist originally from Meridian, Mississippi. He has earned 11 No. 1 songs, including “Truck Bed” recorded by HARDY and “One of Them Girls” recorded by Lee Brice. His songs have also been recorded by Morgan Wallen, Justin Timberlake, Charlie Puth, Jelly Roll, John Legend, Thomas Rhett, Kane Brown, and many others.  In this episode, we dis...

Brent Cobb on What Gives a Song Staying Power, His Journey To Nashville, and More | TYT Ep. 105 07.10.2025

Brent Cobb is a Grammy-nominated singer, songwriter, and musician originally from Ellaville, Georgia. He’s released several critically acclaimed albums, including Shine On A Rainy Day , Keep ‘Em on They Toes , and his most recent endeavor, Ain’t Rocked In A While . In addition to his success as an artist, Cobb is also an accomplished songwriter, with songs recorded by Luke Combs, Keith Urban, Kenn...

Matthew Ramsey on Old Dominion, Kenny Chesney, Trusting Your Instincts & More 30.09.2025

Matthew Ramsey is an artist and songwriter originally from Buchanan, Virginia . As a founding member and lead vocalist of Old Dominion , Ramsey has contributed to the band’s string of chart-topping hits including “Break Up With Him,” “Written in the Sand,” “Hotel Key,” “One Man Band,” and “I Was On A Boat That Day.” The band has won the Academy of Country Music Award for Group of the Year a record...

A Field Guide for Going Slow | Making Music That Lasts Beyond the Algorithms 23.09.2025

In today’s episode of Ten Year Town , Troy takes a step back from the noise of marketing hacks and algorithm tricks to talk about something deeper: the art itself. Making music can feel like pulling the lever on a slot machine: the lights flash, it feels like progress, but often it leaves you right where you started. This episode, A Field Guide for Going Slow , explores what it means to create wor...

Episode 103: John Strohm 16.09.2025

John Strohm is a musician, songwriter, lawyer, and music industry executive originally from Bloomington, Indiana. He began his career as a drummer in Indiana’s punk scene before co-founding the indie rock band Blake Babies. He also played guitar and drums in The Lemonheads and has released several solo records, including his most recent in 2023. Strohm became a prominent entertainment attorney in...

Episode 102: Bear Rinehart 09.09.2025

Bear Rinehart is a GRAMMY-nominated singer, songwriter, and multi-instrumentalist originally from Seneca, South Carolina. He is the frontman and co-founder of the band NEEDTOBREATHE , and in 2019, he launched a solo project under the name Wilder Woods . Over the course of his career, he has released multiple charting albums and toured extensively across the U.S. and beyond. In this episode, we tal...

Episode 101: Ruston Kelly 02.09.2025

Ruston Kelly is a critically acclaimed singer-songwriter originally from Georgetown, South Carolina. His catalog includes songs like “Mockingbird,” “The Weakness,” and “Rubber,” as well as his cover projects Dirt Emo Vol. 1 and Vol. 2. His fourth studio album, Pale Through The Window, is set to release on September 12, 2025. In this episode, we talk about Ruston’s journey through Nashville, his cr...

Episode 100: Liz Rose 26.08.2025

Liz Rose is a GRAMMY-winning songwriter originally from Dallas, Texas, and raised in nearby Irving. Her songs have been recorded by artists including Carrie Underwood, Gary Allan, Eli Young Band, Taylor Swift, Little Big Town, and many others. She is the co-writer behind some of Taylor Swift's biggest hits, including “You Belong With Me,” “Teardrops on My Guitar,” and “All Too Well.” Her song...

Episode 99: Jordyn Shellhart 19.08.2025

Jordyn Shellhart is a singer and songwriter originally from Wheatland, Wyoming, and was raised in Santa Rosa, California . She signed her first publishing deal at just 14 years old with Sea Gayle Music and has since earned cuts by Little Big Town, Kelsea Ballerini, Cody Johnson, and Don Williams. She released her debut album Primrose in 2023. In this episode, we discuss Jordyn’s journey through Na...

Episode 98: Blake Pendergrass 12.08.2025

Blake Pendergrass is a songwriter originally from Raleigh, North Carolina. A graduate of Belmont University, Blake landed his first major label cut with “865” on Morgan Wallen’s Dangerous. Since then, he has written several more songs for Wallen, including “Dying Man,” “Ain’t That Some,” and “Just In Case” — which became his first #1 as a songwriter. He also has had cuts on albums by Chase Rice, K...

Summer Rewind: Chris DuBois 05.08.2025

Chris DuBois is a hit songwriter and  award-winning publisher from Nashville. He has written numerous #1 songs, including “You Should Probably Leave” by Chris Stapleton, “Mud on The Tires” by Brad Paisley, and is a two-time recipient of the CMA Triple Play Award (three #1 songs in one year). In 1999, Chris co-founded Sea Gayle Music which went on to win the ASCAP Country Publisher of the Year awar...

Episode 97: Dave Barnes 29.07.2025

Dave Barnes is a GRAMMY-nominated artist and songwriter originally from Knoxville, Tennessee . He’s written songs for artists including Blake Shelton, Carrie Underwood, and Thomas Rhett, but is equally known for his own work as a recording artist. His song “God Gave Me You” became a massive hit for Blake Shelton, earning Barnes a GRAMMY nomination for Best Country Song. In this episode, we talk ab...

Episode 96: Neil Medley 22.07.2025

Neil Medley is a songwriter originally from Louisville, Kentucky. He’s written songs for some of the biggest names in country music, including Jake Owen, Cody Johnson, Luke Bryan, Hudson Westbrook, and many others. His song "Country Song Came On" is the current single for Luke Bryan. He is signed to Riser House. In this episode, we discuss his journey from Kentucky to Nashville, his firs...

The Red-Bellied Woodpecker and the Creative Loop 15.07.2025

This week on Ten Year Town: Troy Cartwright shares a few thoughts on the creative loop and the story of a Red-Bellied Wood Pecker. If you’re into country music, songwriting, or just like hearing how artists see the world—there’s more like this at https://troycartwright.substack.com . New Episodes every Tuesday. Find the host Troy Cartwright on Twitter , Instagram .  Social Channels for Ten Year To...

Episode 95: Rob Williford 08.07.2025

Rob Williford is a GRAMMY-nominated artist and songwriter originally from Gastonia, North Carolina. He’s written songs for artists including Luke Combs—penning several #1 hits like “Doin’ This,” “One Number Away,” and the RIAA-Certified Diamond single “Beautiful Crazy”—as well as Tim McGraw and others. His new record, Johnny & Jenny , was released on June 27th, 2025. In this episode, we talk a...

Episode 94: Tammy Rogers (The SteelDrivers) 01.07.2025

Tammy Rogers is a GRAMMY-winning musician, vocalist, and founding member of The SteelDrivers. Originally from Tennessee and raised in Irving, Texas, she got her start touring with Patty Loveless before becoming an in-demand session player, recording with artists like Bill Anderson, Eric Church, Neil Diamond, Chris Knight, and Reba McEntire. She’s also an accomplished songwriter, with cuts by artis...

Episode 93: Paul Cauthen 24.06.2025

Paul Cauthen is a singer-songwriter from East Texas, known for blending country, rock, gospel, and soul. He began his career as one half of the Americana duo Sons of Fathers before launching his solo career in 2016 with the album My Gospel . His 2019 release Room 41 marked a breakthrough, featuring songs like “Cocaine Country Dancing” and earning critical acclaim for its bold sound and storytellin...

Nine Years of CMA Fest: What It Taught Me About the Industry 18.06.2025

This week on Ten Year Town, something new: Troy Cartwright reads his latest Substack post—a reflection on nine years of CMA Fest, how it’s changed, and what it says about industry right now. If you’re into country music, songwriting, or just like hearing how artists see the world—there’s more like this at https://troycartwright.substack.com . New Episodes every Tuesday. Find the host Troy Cartwrig...

Episode 92: Anderson East 10.06.2025

Anderson East is a GRAMMY-nominated artist and songwriter originally from Athens, Alabama. Known for songs like “This Too Shall Last,” he blends R&B, soul, and roots rock into a sound all his own. In 2019, he received a GRAMMY nomination for Best American Roots Performance for “All On My Mind.” His new album, Worthy , was released on May 30, 2025, via Rounder Records. In this episode, we talk...

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