Tell & Sell Your Story: How to Grow Your Audience, Impact & Income

Starting something new always brings a mix of emotions—excitement, nerves, and the quiet questions we don't always say out loud: Am I ready? Am I overprepared? Underprepared? Who am I to do this? In this episode of Tell and Sell Your Story , Lisa Bradshaw shares what it really feels like to step into a new chapter and why those feelings don't disappear just because we have years of experience behi...

This episode opens the year with reflection in place of resolution. Lisa Bradshaw shares a piece of writing that deeply resonated with her and sparked meaningful conversations with family, friends, and colleagues, then she weaves it into her own perspective on aging, independence, health, money, learning, peace, and personal responsibility. It's a reminder that strength, dignity, and intention don...

How do you get sponsors to say yes, especially when you're not pitching with a flashy campaign or a 20-slide deck? In this episode of Tell and Sell Your Story , Lisa Bradshaw breaks down the simple but powerful tool she's used for years to secure sponsorships, funding, and community support: a well-designed one-sheet. Drawing from her experience in radio and the successful launch of her nonprofit,...

In this episode of Tell and Sell Your Story , Lisa Bradshaw invites you to slow down and reflect before rushing into resolutions, goals, or next-step planning. Instead of treating year-end as a finish line or Q1 as a launch pad, this conversation creates space to evaluate what this past year actually asked of you and what you're ready to carry forward. Lisa shares the founding story behind her non...

Many entrepreneurs and experts freeze when they think about speaking on a stage. Not because they don't know what they're talking about, but because they're trying to teach everything in 45 minutes. In this episode of Tell and Sell Your Story , Lisa Bradshaw breaks down the real role of a keynote and why it's not meant to replace your programs, courses, or frameworks. Drawing from her years of exp...

There's a side of visibility we don't talk about enough: collaboration . The kind that comes from being in the room (virtual or otherwise) with people who understand what you're building, who root for your wins, and who help you think bigger than you can on your own. Take a behind the scenes look at why Lisa Bradshaw created her new group program, The Story Collective —a high-touch, small-group ex...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a simple practice that can shift your week, your work, and your perspective: expressing gratitude with intention. You'll hear the three specific people she believes are worth thanking right now—and why reaching out to them matters more than you might think. If you're an entrepreneur, creator, or storyteller who's been moving fast,...

In this episode of Tell and Sell Your Story , Lisa Bradshaw teaches entrepreneurs how to overcome the biggest obstacle to crafting a powerful signature talk: a blank page. She walks listeners through why inspiration alone isn't enough, why most speakers never start the talk they want to give, and how a simple starting point can unlock the story that becomes the heart of your keynote. Lisa also int...

This milestone episode marks 20 weeks of storytelling, teaching, and showing up⏤a number only 10 percent of podcasters ever reach. And with that milestone comes a meaningful pivot: a name change that brings this show into full alignment with what we're building as the host and the listeners. In this episode, Lisa shares the behind-the-scenes decision to shift from Pitch Playbook to Tell & Sell You...

What keeps you motivated when your goals feel far away? In this episode, Lisa Bradshaw shares the full-circle story of interviewing If You Give a Mouse a Cookie author Laura Numeroff on her TV show and how one conversation can rekindle (and even help maintain) our creativity. Hear how proximity to the people who inspire us can reignite purpose, spark new ideas, and remind us why we started in the...

Can one conversation change everything? When storyteller and TV host Lisa Bradshaw sat down for what was supposed to be a 5-minute interview with Matthew McConaughey on her radio show, it became a 25-minute example in the power of making a connection in conversation and a reminder that every great story starts with curiosity. In this episode, Lisa breaks down how to connect and sell through authen...

On a long drive during her second nationwide storytelling tour, Lisa Bradshaw turned off the audio version of Big Magic by Elizabeth Gilbert for one reason: she wasn't in a learning season, she was in a creative one. This episode dives into the difference between learning and being ready to learn, how to protect your creative seasons, and what it really means to build your business based on rhythm...

Sometimes the smallest seeds we plant grow into the least expected chapters of our lives. In this deeply personal episode, Lisa Bradshaw shares the story of how a single line she wrote on a napkin in 1992 after losing her grandpa would find its way into a Nashville studio nearly three decades later. What started as grief became gratitude, then collaboration with some of the biggest talents in coun...

In this episode, Lisa Bradshaw shares the embarrassing story of the day then Editor-at-Large for  O, The Oprah Magazine Gayle King called her with Lisa's book in her hands and how Lisa completely fumbled a moment that could have changed everything. Find out why a perfectly crafted pitch isn't enough if you're not prepared for what happens next. Learn how to get your umbrella story, assets, and con...

In this episode, Lisa Bradshaw explains why established speakers should think twice before paying monthly retainers and how commission-only agents keep everyone's goals aligned. She shares what to look for in the right agency partner—one that helps you scale, not just pitch. Discover your next steps for landing purposeful, profitable speaking gigs, whether you're just getting started or ready to l...

In episode 13, Lisa Bradshaw shares why going viral on social media doesn't automatically translate to sales and why positioning yourself as the expert in mainstream media is what actually converts a warm audience to buyers. Drawing from her own experience on The Rachael Ray Show (national media attention but no buyers) versus a small feature in InStyle magazine (quadrupled sales for months), Lisa...

In this episode of Pitch Playbook , Lisa Bradshaw shares the story of asking her book agent to mail her every single rejection letter (all 22 of them!), until one led to the yes that changed everything. From authors like Stephen King and J.K. Rowling to icons like Oprah and Walt Disney, rejection is part of the process in business, storytelling, and pitching. This episode is both tough love and en...

Lisa Bradshaw welcomes her first podcast guest, storytelling coach Mackenzie Heflin, to share the vision behind their upcoming collaboration for the Founder's Storytelling Retreat . Together, they discuss how the retreat was created, why collaboration matters, and how entrepreneurs can use their stories to grow their reach, impact, and income beyond social media. For Lisa, that means teaching the...

In this milestone 10th episode of Pitch Playbook, Lisa Bradshaw marks her 54th birthday by reflecting on the power of resilience, purpose, and storytelling, and invites listeners to consider the lessons from the chapters of their own story. For Lisa, it's being a 30-year cancer survivor, raising her son as a widowed single mom, building a career as a storyteller, and learning how to pivot every ti...

Lisa Bradshaw's first talk was a flop. One audience member even fell asleep. Seriously! But that disaster held the secret to her every inspired keynote to come: audiences don't want perfect presentations, they want heart. This episode pushes you past waiting, second-guessing, and over-polishing, and straight into what it actually takes to launch your speaking career. To learn more about my story: ...

Learn why starting with smaller podcasts is one of the smartest ways to become a strong, confident guest and how these interviews—often with newer hosts still finding their rhythm—help you practice weaving in your story, delivering value, and building real connections. Lisa Bradshaw teaches you how to prepare, show up fully, and repurpose each conversation, so every appearance grows your visibilit...

When Lisa Bradshaw says entrepreneurship is about persistence, she's speaking from experience. In this episode, she shares the story of a rainy craft fair disaster that nearly made her quit and the next idea that changed everything. With honesty, heart, and a no-fluff perspective, Lisa reminds entrepreneurs that it's not the perfect plan that wins, it's the mindset to keep showing up and sparking...

Local sponsorships have been a cornerstone of Lisa Brashaw's business for years—sometimes accounting for nearly half her monthly or annual revenue. And it all started in her small town, not a big city, when a mentor in radio taught her how sponsorships work.  In this episode, find out how one AHA! moment early on changed the way she thought about ideas, funding, and visibility. Hear how she went f...

In this episode, Lisa Bradshaw breaks down how to craft an elevator pitch that's clear, heart-led, and memorable. Hear how she guided a client who was stuck in word salad mode reframe her pitch using what Lisa calls the umbrella story . And find out what happened when she was asked to give my dream elevator pitch—to Sylvester Stallone . (Because sometimes the clearest way to teach story is to tell...

When Lisa Bradshaw's back was against the wall as a widowed single mom, she made a choice that shaped everything that came next. She turned down security to build something with purpose—a personal brand rooted in storytelling, visibility, and impact. In this episode, she shares how she stayed the course, discovered her why, and rebuilt a life that helped her feed her kid, feed her soul, and be hom...