TechFirst with John Koetsier

Ad fraud costs billions each year.   Why does that matter to you … and how can we stop it?  Welcome to Tech First Draft, with John Koetsier   Ad fraud is huge ... I’ve seen estimates from $10B to even $40B a year, globally. Just today, Google kicked 600 apps with 4.5B downloads out of Google Play.   Luke Taylor, the founder and COO of TrafficGuard, is going to tell us how it wo...

We now have almost 8 billion people on the planet ... what kind of digital growth are we seeing from those billions on social, mobile, and the internet as a whole? Welcome to Tech First Draft, with … yours truly ...  John Koetsier Hootsuite just put together a massive series of reports -- 200+ pages -- about everything, basically, in terms of digital growth … social adoption … mobile penetrat...

Fake reviews are killing our ability to google for the truth Two of the top 9 google suggestions for “fake reviews” are “fake reviews generator” and “fake reviews generator free” So we know that it’s hard to trust reviews for consumer products What about reviews for B2B software? Consumer products might cost $50 to $500 B2B software? Could be $500,000, and easily more with multi-year contracts Tod...

Are your headphones not providing the quality sound that they might actually be capable of? Can you get audiophile quality sound with hardware that doesn’t cost thousands of dollars?    This company says it can make your headphones better … with software.   Welcome to Tech First Draft.    See all TFDs here: https://johnkoetsier.com/category/tech-first-draft/  My guest...

Why is technology so important for the next decade of business? Why is every company a tech company? And how are expectations changing over the next decade? I talk about State Farm, NASCAR, Allbirds, and TikTok in an interview with Sean Moffit of FutureproofingNext.

Let’s start with TikTok. It gained over 500 million new users just last year. Why is it growing so quickly? When you’re on TikTok -- and other, similar social platforms -- there’s an almost compulsive view and flick, view and flick as you scroll through bits of content. What’s happening in the brain while this is going on? And … what does this do to people? Does it kill their attention span? Does...

Intro to guest Christoph Burkhardt is the CEO of OneLife They’ve developed a revolutionary new air purifier that they’re releasing at CES 2020 We’re getting a sneak peek What we talk about: What are the worst problems with indoor air? What percentage of people even know that they might have a problem? There’s a lot of existing air purifiers out there … what’s wrong with them? Replaceable air filte...

We’re chatting with Apptopia’s VP of Insights Adam Blacker about the top 100 apps of 2019. Which made the cut … what surprised us … what this means for tech giants like Google, Facebook, Apple, Amazon, and all the others in 2020 ... Mobile app categories we hit: Games Social/messaging Entertainment Food & drink Dating Shopping Music & audio Health & fitness Finance Companies and apps w...

We’re talking about autonomous driving ... specifically … how soon we can expect self-driving cars? And what changes will they bring in our economy and our society? My guest is Blair Lacorte, the president of AEye, a Silicon Valley company that “develops advanced vision hardware, software and algorithms that act as the eyes and visual cortex of autonomous vehicles.” He says: we’ll have self-drivin...

We talk to Robert Scoble about iOS spellcheck: is it really that bad (yes), why it's that bad (privacy?), and how this will impact Apple's competitiveness against Google and Android. "80% said it got at least a little worse than before than two years ago" "Swipe is a good new feature that comes with this system, but it's an immature system. It hasn't been trained very well." "I had dinner with the...

You either love Cybertruck or you hate it. Designer Fede Ponce has worked for Nissan and BMW. He's currently consulting with Mercedes, and won awards for his work on the Iron Man and Thor movies. He's worked on autonomous vehicles and heads-up displays. Hear why he's ordered a Tesla Cybertruck.

chat with Amazon VP of smart home Daniel Rausch about: what’s in HIS smart home what drives consumer adoption why voice is better than phones for a smart phone hub the growth of the Alexa universe Amazon’s new “Certified for Humans” program, which lets you set up device by voice alone Alexa’s new “Did You Mean” feature Making smart homes … actually smart Alexa Guard, which makes your home look lik...

Are we wasting billion on smart home technology? 70% of smart home tech that gets returned ... has nothing wrong with it. TechSee CEO Eiten Cohen surveyed smart home owners to find out what the biggest problems are ... and gives us the goods.