Natalie Binns
Tech Startup Stories
For anyone that is building a B2B Tech Startup or has dreams of building their on business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with CEOs and Founders at various stages of their startup journeys, from inception to funding, to there first $1m! It's not always smooth sailing but it would be boring if it was!
Where to listen?
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Episodes
More Than Money 07.05.2025 30:57
In this episode of Tech Startup Stories , Edward Goold, founder and CEO of Enten, shares how he’s redefining startup collaboration through revenue sharing. With a background in law and operations, Ed explains how Enten allows founders to form partnerships by offering a share of future revenue instead of upfront cash. If you're building a startup on a tight budget, this episode is packed with insig...
Maturing for Meaningful Growth 30.04.2025 46:40
In this episode of Tech Startup Stories , James Hill, CEO of Flexys, shares the journey of growing the company from a scrappy startup into a structured, scaling business. James talks about the importance of maturing your approach to marketing, building a leadership team that can support scale, and resonating more deeply with your target audience. Whether you are a founder or a CEO preparing for th...
Scaling Across Continents 23.04.2025 22:41
What does it really take to build a high-performing, globally distributed team? In this episode, Adi Jain of Passionfruit explains how the company embraced remote work to unlock international talent, deliver continuous value, and stay ahead in a fast-moving Martech space. Learn how they manage culture, communication, and time zone handovers to run an operation that never sleeps — and why global pe...
Product Proof Before Pitch 16.04.2025 26:12
In this episode Paul Barnes, CEO and founder of cyber security startup Overe, shares his journey of building a product-first business in a funding environment that often favours hype over value. He opens up about the challenges of staying bootstrapped, why they eventually chose to raise investment, and how focusing on solving real customer problems gave them the traction they needed. If you're...
From Failing Fast to Breaking Through 09.04.2025 34:40
What if the mistakes you made in your startup weren’t setbacks, but the very reason you succeeded? In this episode of Tech Startup Stories , we’re joined by Derry Holt, founder of OneUp Sales, who shares the brutally honest journey of building a tech company the wrong way, and how it still worked out right. From sleeping on floors to near shutdowns, Derry talks about the lessons learned, the momen...
Dubai’s Startup Revolution 02.04.2025 35:52
Dubai is rapidly emerging as one of the world's leading hubs for technology startups, fuelled by significant investment, innovative entrepreneurs, and an infrastructure built for growth. In this episode of Tech Startup Stories, Dr. Ali Raza, founder of byteSpark.ai , shares his unique journey from academia into entrepreneurship, exploring the opportunities, challenges, and critical lessons learned...
Creating a Better Buyer Experience 26.03.2025 26:09
In this episode of Tech Startup Stories , Mick Gosset shares his journey of building and scaling a business in a competitive market. He discusses the critical role of founder networks in securing funding and strategic insights, the challenges of early-stage growth, and the importance of adaptability in navigating an evolving business landscape. With lessons on resilience, decision-making, and the...
Employing the Right People 19.03.2025 30:47
Join us on this episode of Tech Startup Stories as we speak with Andrew Wood, Chief Customer Officer of Willo, about the realities of building and scaling a startup. Andrew shares his journey from recruitment to entrepreneurship, the challenges of launching a business just before a global pandemic and the key leadership decisions that helped Willo grow. He discusses the importance of hiring the ri...
The Power of Building Connections 12.03.2025 29:30
Struggling with cold outreach? Mike Adams, founder and CEO of Introstars, a platform revolutionising B2B sales by turning warm referrals into a powerful lead generation tool, joins us for episode 6 of Tech Startup Stories. Mike shares his journey from introverted programmer to super-connector, the challenges of building a startup, and why trusted introductions are the future of sales. Whether you'...
Europe’s Silicon Valley 05.03.2025 20:35
In this episode of Tech Startup Stories , we sit down with Rodrigo Malachias, founder of MedibleGo, to discuss the challenges and opportunities of scaling a startup internationally. Rodrigo shares his journey of moving from South America to Europe, the strategic decision to tap into the UK’s thriving tech ecosystem, and how AI is shaping the future of global business. With the UK emerging as the n...
Breaking Barriers in Tech 26.02.2025 21:14
In this episode of Tech Startup Stories , host Natalie Binns speaks with Kalina Tonkovska, founder and CEO of Programmatic , a UK-based startup transforming contract and document automation. Kalina shares her entrepreneurial journey, from launching her first startup straight out of school to building Programmatic into a platform designed to streamline operations for medium-to-large enterprises. Sh...
Building Resilience and Vision 19.02.2025 16:45
In this episode of Tech Startup Stories , Sandy Kronenberg shares his journey from private equity to building a cutting-edge cybersecurity startup, Netarx, the realities of fighting sophisticated social engineering attacks, and why collaboration and humility are key to entrepreneurial success.
Finding the Right Co-Founder and Balance 12.02.2025 35:40
In the latest episode of Tech Startup Stories, Natalie Binns spoke with Tom Rudnai, CEO and founder of Demand-Genius, to explore the realities of entrepreneurship beyond product development. Tom opens up on the challenges and advantages of neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.
From Services to SaaS 04.02.2025 26:00
After a successful career in B2B Tech Sales, Tom Bright embarked on a journey to help fuel sales teams with the tools to be more effective and productive to help achieve their business goals. He started by proving the concept delivering services and then build a platform last year and the business has gone from strength to strength with a few hiccups along the way!
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