Randy Seidl

Tech Sales Insights

Business EN ↓ 286 episodes

Technology Sales, Sales Management, and Sales Leadership insights and best practices, by a community of global best practitioners. Learn more at SalesCommunity.com

Author

Randy Seidl

Category

Business

Podcast website

anchor.fm

Latest episode

May 2, 2025

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Episodes

E120 Part 1 - COPILOT: Rohan Sampath’s Sales Journey and Introduction to Copilot 17.04.2023

SHOW SUMMARY Welcome to another amazing episode of Tech Sales Insights. Today, Randy welcomes Rohan Sampath , Co-founder of Copilot, an AI-Powered tool that uses large language models to generate insights from your deals. Rohan shares his experience and how he wound up in Sales. He also shares what Copilot is and what it does for the user. Stay tuned as Rohan discusses his take on how the things w...

E119 Part 3 - ENGINEERED TO SELL: The Role of Value Selling Engineers, SalesOps, and RevOps 14.04.2023

This edition of Tech Sales Insights brings back Roi Carmel and Nadav Efraty, leaders at Spotlight.ai, as they discuss further with Randy the importance of value selling, the role of value engineers, the significance of SalesOps and RevOps, and predictions for the sales tech stack space.  The conversation highlights the process of value selling, the growing trend of leveraging conversational AI and...

E119 Part 2 - SPOTLIGHT: A Value Selling Automation Platform with Roi Carmel and Nadav Efraty 12.04.2023

We are back with Randy and the Spotlight duo, Roi Carmel and Nadav Efraty, to discuss further the importance of value selling in a tough economy, with a focus on speaking the language of CFOs and aligning with strategic goals. The two introduce Spotlight.ai, a platform that automates the value selling process and uses machine learning to understand winning patterns and the strongest differentiator...

E119 Part 1 - COMFORTING THE PAIN: Customer Pains and Value Selling with Roi Carmel and Nadav Efraty 10.04.2023

This edition of Tech Sales Insights brings double trouble as Randy welcomes Spotlight.ai’s tag team leaders Roi Carmel and Nadav Efraty. The three discuss value selling, a process that focuses on the pain of the customer, matches differentiated value to that pain, and creates an asset that can arm the champion to go sell the value.    They also touch on the challenges in value selling including di...

E118 Part 3 - IT’S BASIC: Sales Leadership, Giving Back, and Sales Fundamentals with Dan Zugelder 07.04.2023

We are down to the last round with Dan Zugelder. In this part of his conversation with Randy, they focus on various aspects of sales leadership. Randy and Dan discuss the fundamentals and the importance of sales calls as an age-old fix.    Finally, they touch on all-hands events, the importance of giving back, and the significance of SalesOps and RevOps. Tune in to learn more from this epic close...

E118 Part 2 - SEE THROUGH, GO THROUGH: Transparency and Optimism of a Sales Leader with Dan Zugelder 05.04.2023

The conversation between Randy Seidl and Dan Zugelder continues as they talk about the importance of transparency in leadership to gain trust among team members, partners, and customers. They also discuss the significance of retaining team members due to their unique culture and technology, the benefits of in-person meetings, and the importance of diversity in the sales profession. Finally, Randy...

E118 Part 1 - TOP PRIORITY: Putting Customer Value on Top with Dan Zugelder 03.04.2023

It’s another series of podcasts as Randy welcomes Dan Zugelder, SVP and General Manager at VMware. Dan's main priority at VMware is to prioritize customer value and combine it with VMware's innovative culture. One of his main challenges is addressing Broadcom's acquisition of VMware and gaining customer trust.  Dan has spent a lot of time with customers, explaining the acquisition and its positive...

E117 Part 3 - CUSTOMER CENTRIC: Sales Centered on Customer Needs and Consumption with John McMahon 31.03.2023

This episode of Tech Sales Insights brings back Randy and John McMahon and it emphasizes the importance of understanding customer needs before providing a quote, taking the time to understand the process, and prioritizing the customer's needs.  The two also discuss the choice between working for a bigger company or a startup, the need for concierge-level service, and the rise of product-led growth...

E117 Part 2 - SLOPPY PET PEEVES: What’s Wrong with the Sales Process Today with John McMahon 29.03.2023

Randy and sales legend John McMahon are back as they shared their pet peeves and the sloppiness of the sales process nowadays. They stressed the importance of understanding the signature and approval process of clients to avoid jeopardizing the deal, as well as proper communication with executives.  They also emphasized the need to focus on accomplishing tasks that advance the deal, to train reps...

E117 Part 1 - GODFATHER: A Deep Dive into John McMahon and the MEDDIC Sales Process 27.03.2023

Randy welcomes us to another episode and today, he is joined by John McMahon, who will be sharing his background and his contributions to the development of the MEDDIC Sales Process. McMahon developed the sales process "Demo Close" during his time as VP of Sales at PTC. The MEDDIC Sales Process narrows the scope, identifies an ideal customer profile and decision criteria, and justifies the purchas...

E116 Part 3 - SALES CAREER PHASES: Changes in People, Teams, and Sales Processes with Lisa Pope 24.03.2023

People grow, teams evolve, and processes develop. In this episode, we have Epicor Leader Lisa Pope to share about her growth over the years, how the teams she handles evolved, and how sales took a more strategic turn.  But that’s not all, stay tuned as Lisa also shares her advice for people breaking into tech sales, who is her favorite mentor, and her advice to her younger self. Find out all of th...

E116 Part 2 - EPIC TO THE CORE: Thriving in the Pandemic and Macroenvironment with Lisa Pope 22.03.2023

The Epic Leader of Epicor, Lisa Pope, is back for Round 2 with Randy. In today’s episode, Lisa focuses on how her company performed in sales, what they have learned from the pandemic, how the macroenvironment impacted their sales productivity, and her advice for people who are breaking into tech sales. Take a deep dive into Lisa’s insights by tuning in to this latest episode of Tech Sales Insights...

E116 Part 1 - THE POPE IS IN: GTM by Segmenting and Developing the Sales Team with Lisa Pope 20.03.2023

Welcome to another episode series of Tech Sales Insights. In today’s episode, Randy welcomes Lisa Pope, President of Epicor. We will be starting this series with an overview of Lisa’s sales career, which according to her “has gone full circle." She also talks about her company’s priorities when it comes to the transition to the cloud, its GTM strategy, how the company segments its sales team, and...

E115 Part 3 - TAG IT, FLAG IT: Selection Methods for New Talent and ICPs with Mark Stephenson 17.03.2023

Mark Stephenson is back for one last round with Randy in this latest episode of Tech Sales Insights. In today’s discussion, Mark talks about different ICPs in different industries, tips for sales leaders looking to hire new talent, the flag method of candidates, and finding the best customers by looking at who needs your product the most. Stay tuned until the end to learn the best from Mark.   INS...

E115 Part 2 - THE “C” IN ICP: How to Approach C-Level Buyers Differently with Mark Stephenson 15.03.2023

It’s another round for Randy and Evisort leader Mark Stephenson, and in this episode, the two discuss further the ins and outs of selling to the ICP. Mark first explains the best way to communicate with CEOs or CFOs, especially with elevator pitches, and later talks about how you can differentiate yourself from others by focusing on the impact of your product instead of its usage. Find out more in...

E115 Part 1 - THE BASICS OF ICP: Getting to Know Your Buyer with Mark Stephenson 13.03.2023

One of the most fundamental factors in being successful with your sales process is knowing your customer, buyer, or prospect, whatever you call them. In this new episode of Tech Sales Insights, Randy welcomes Evisort leader Mark Stephenson, and they will be diving into the world of ICP.  Mark starts off by giving his takeaway for the younger generation right off the bat.  He then proceeds with def...

E114 Part 3 - CONSISTENCY AND RESILIENCE: Persevering and Learning Anywhere, Anytime with Joe Koenig 10.03.2023

Joe Koenig is back to discuss more about persevering at work and home. In his last round with Randy, Joe shares his advice for new ISRs (Inside Sales Representatives), best practices and diversity initiatives, wisdom for people breaking into tech sales, and many more. Get a load of Joe's amazing insights in this latest episode of Tech Sales Insights.   INSIGHTS OF THE DAY JOE: ADVICE FOR PEOPLE BR...

E114 Part 2 - PERSEVERANCE PREVAILS: Joe Koenig on Overcoming Challenges at Work and Home 08.03.2023

Welcome to another episode of Tech Sales Insights, where Randy and Joe are up for round 2 of their conversation. In this episode, Joe talks about how leveraging the best and most disruptive technologies from partners help provide real outcomes for customers. The two discuss how data and feedback can be used to improve customer experience and how partnering with the right companies can create an ec...

E114 Part 1 - POWERING THROUGH: Practicing Perseverance at Work and at Home with Joe Koenig 06.03.2023

It’s another episode series here at Tech Sales Insights, and today, Randy welcomes a long-time friend, Joe Koenig, President at World Wide Technology. Joe will be talking about perseverance at work and at home, and in this first installment, he focuses on his first job, the challenges he went through, and his key takeaways after. Stay tuned for more as Joe talks about the evolution of tech in sale...

E113 Part 3 - FORTIFYING BRIDGE: The Bridge to a Healthier Relationship with Travis Ashby 03.03.2023

TIME TO ACHIEVE THE WORKLYFE BALANCE YOU TRULY DESERVE Travis Ashby is back to talk further about work-life balance and how Worklyfe can help companies and salespeople alike achieve it. Together with Randy, Travis will be talking about Worklyfe becoming a bridge for eroding relationships, his advice for people trying to break into tech sales, the startup founders he admires and respects, and many...

E113 Part 2 - HAPPINESS EQUATION: The Ins and Outs of Worklyfe with Travis Ashby 01.03.2023

WHAT’S THE FORMULA FOR A WORKER’S HAPPINESS? Travis Ashby, founder of Worklyfe is back with Randy for Round 2. In this episode, Travis discusses what Worklyfe is all about, as he defines it as his personal happiness movement. He also breaks down how Worklyfe can help people in surfacing what really matters to them and how it helps in finding a worker’s happiness equation. There’s a whole lot more...

E113 Part 1 - WORKLYFE BALANCE: Travis Ashby’s Journey In Sales And Conceptualizing Worklyfe 28.02.2023

HOW DO YOU STRIKE THE REAL BALANCE BETWEEN WORK AND LIFE? Randy welcomes Travis Ashby, Founder of Worklyfe, a platform for individualized incentives and benefits platform for the modern workforce, which helps companies improve performance and retention by motivating employees with things they actually care about. Travis talks about his first sales job and how his experience made him notice the iss...

E112 Part 3 - DISRUPTIVE: Innovation, Technical Skills, and Sales Leadership with Paul Hunter 24.02.2023

HOW DOES A SALES LEADER JUGGLE INNOVATION, SKILLS, AND MANAGEMENT? Paul Hunter is back to close his interview with round 3 with Randy. In this episode, Paul gives his insights on the need to evolve compensation to drive behavior for better performance, the primary goal of a Chief of Staff, the kind of skills needed to be a good salesperson, and advice for the younger generation and to his younger...

E112 Part 2 - GOING THROUGH CHANGES: Reconfiguring and Evolving Sales Teams with Paul Hunter 22.02.2023

Paul Hunter is back for round 2 with Randy and, in this episode, they talk about reconfiguring and evolving sales teams toward a brighter future in tech sales. Paul discusses what it is that he actually does, the changes happening in tech sales today, the bright future of tech sales, the portfolio shift that HP is doing now, and job openings in the company. Find out more about this exciting news i...

E112 Part 1 - IN FOR THE HUNT: Paul Hunter’s Sales Story And Insights On Social Sales Tools 20.02.2023

In today’s episode, Randy welcomes Paul Hunter, North America Sales Leader at Hewlett Packard Enterprise, leading the charge for their pivot to a Service Cloud company. He is also responsible for leading the sales charge and understands the channel from a value and scalability perspective. Paul shares his experience in his first sales job and the power of using LinkedIn and other sales tools in se...

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