New North

Tech Qualified

Business EN ↓ 131 episodes

Tech Qualified is a podcast for B2B tech companies with small, scrappy marketing teams that are striving to compete with industry giants. In each episode, we showcase how scrappy teams are leveraging core methodologies, systems, AI, and more to generate qualified opportunities and achieve success with limited resources. Tune in to discover practical strategies that bring you closer to winning over your ideal customers.

Author

New North

Episodes

Social Distancing Edition - From Journalism to B2B Marketing with Jennifer Karpus-Romain of FayeBSG 05.04.2020 35:12

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Karpus-Romain, the Director of Marketing Services and Industry Outreach at FayeBSG. Jennifer walks us through how she got her start as a writer and then transitioned into a B2B marketing role. Jennifer also discusses how she’s positioning the organization during this tough time of social distancing and wh...

Social Distancing Edition - Marketing Next-Generation Analytics with Rachel Metzler from Alight Analytics 03.04.2020 32:40

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rachel Metzler, the Marketing Director at Alight Analytics. Since most marketers and small agencies don’t have an in-house data scientist, Rachel’s company helps fill this gap. Rachel talks about her background, some adjustments the company has made in the midst of social distancing and discusses how analytics can...

Social Distancing Edition - The Customer Journey for Employee Recognition with Joe Staples of Motivosity 01.04.2020 45:08

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown talk with Joe Staples, the Chief Marketing Officer at Motivosity. Joe talks about some of the adjustments the company has made to their messaging during social distancing, discusses strategies around paid search and engaging prospects using high quality content. Episode Highlights: Joe Staples shares information on his back...

Social Distancing Edition - Measuring Twice, Cutting Once with Latane Conant of 6Sense 30.03.2020 34:18

During this episode of Tech Qualified, Tristan Pelligrino sits down and chats with Latane Conant, the Chief Marketing Officer at 6Sense. 6Sense is an Account Engagement Platform that allows companies to proactively target the right accounts based on real-time data and behavior. Latane talks about her background before becoming a CMO, discusses the trends in B2B buying and talks about this uncertai...

Marketing for a World-class Development Team with Patrick Ward of Rootstrap 27.03.2020 42:17

During this episode of Tech Qualified, Justin Brown chats with the Director of Marketing at Rootstrap. Rootstrap is a company that builds apps from scratch, rescues existing products and provides additional development muscle for internal projects. Patrick talks about how the organization builds relationships with prospects and has a focus on both inbound and outbound strategies. Episode Highlight...

Connecting Account Management and Marketing with Dawn White of IDI 25.03.2020 40:25

During this episode of Tech Qualified, we chat with Dawn White, the Director of Marketing and Account Management at Integrated Design, Inc. (IDI). Dawn talks about her background in account management, how she transitioned to marketing, why she focuses on the success of customers first and outlines some of the major changes she made when taking over marketing. Episode Highlights: Dawn White share...