Tech Marketing Rewired

The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connection reign supreme. Elaine Zelby, founder of AI-powered marketing platform Tofu, brings an electrifying perspective to this seismic shift in go-to-market...

What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor , former CMO and current Chief Evangelist at Gong , who shares the breakthrough strategies from his bestselling book " Courageous Marketing ." Udi reveals the counterintuitive truth that most marketers discover too late: followi...

What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou —MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions from marketing budgets, including those in B2B tech. Having worked in digital advertising since the mid-90s, Dr. Fou explains how programmatic adv...

Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at Octane, we unpack the critical challenges companies face when trying to scale beyond their founder's personal network and narrative. Kristen...

Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditional marketing funnel, replacing the conventional lead generation approach with autonomous pipeline generation at scale. What makes Qualified&a...

Chris O'Neill , CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing."  This fascinating conversation explores how marketing is shifting from slow, manual processes to a world where AI agents function as team members, handling the routine while humans focus on creativity. O...

Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman , CMO at Agility Recovery , brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution. Dennis pulls back the curtain on what many CMOs think but few admit – that despite our sophisticated t...

Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think. When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitive: the highest-performing companies split their marketing budgets almost equally between brand and demand generation activities (48% brand,...

Watch the video version of this podcast on YouTube .  Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be mo...

View the video version of the podcast here The term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bolton Graham, Head of Marketing at JRNI, we've moved past the golden age of ABM into what he calls a "dark age" where eve...

Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar. In our conversation, Jacob cuts through the confusion surrounding AI terminology to explain what...

The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at PolicyGenius, shares cutting-edge insights about navigating this new reality. White reveals that server logs have become an unexpected superpower in me...

Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layers and artificial intelligence is creating what he calls "a perfect storm" of innovation that's forcing us to rethink fundamental a...