Sophia Matveeva
Tech for Non-Techies
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford Univer...
Be sure to visit the podcast's website and support the creator: www.techfornontechies.co
Author
Sophia Matveeva
Category
Podcast website
Latest episode
Oct 28, 2026
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Episodes
203. Why do great companies fail? Innovator's Dilemma part 1 15.05.2024 19:11
Why did successful companies like Kodak and Blockbuster miss the digital revolution? Listen to this episode to learn why corporates ignore threats posed by start-ups until its too late. In this episode, you will learn key lessons from The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen. Christensen coined the term "disruptive innovation" and The In...
202. The opportunity is NOW 08.05.2024 17:28
There is a gap between when a technology gets invented, and its wide adaption. In this gap, is exactly where the best opportunities lie. Listen to this episode to learn why we are in the time of opportunity, and how to make the most of it. You will learn: What the path that electricity took from invention to adaption can teach us about digital transformation today Why companies still have terrible...
201. What can lawyers teach tech founders? 01.05.2024 29:35
Today, less than 10% of Fortune 500 companies are considered to be tech companies. We are still at the beginning of the tech opportunity. You don't have to be a technologist to benefit from this rising tide. If you work in professional services and wondering which client niche to pick, the tech sector is a very good bet. There will be new companies being formed and bought, stock market IPOs and li...
200. Five lessons from building Tech for Non-Techies 24.04.2024 20:15
Five years ago, I was selling tickets to my classes for $20 on Eventbrite, and today, my company works with governments, corporates and successful leaders around the world. I have taught my course at London Business School, Oxford and Techstars and written for the Harvard Business Review. On this anniversary episode, I'm going to share how I built Tech for Non-Techies, and the entrepreneurial less...
199. How to become a Digital Leader 17.04.2024 14:17
In this episode, you will learn what leadership means in the Digital Age, and 3 things you can do to become a Digital Leader today. Listen to learn: Why being a leader isn't just being a visionary What it means to lead in the Digital Age How to learn about the frontier trends in your industry Resources mentioned in this episode: Choosing Leadership: Revised and Expanded: How to Create a Better Fu...
198. What Business Leaders need to know about cybersecurity risk 10.04.2024 31:27
Cybersecurity risk is a business risk. If there is a data leak, customers and investors aren't going to be happy. But, as more and more of our services are online, cybersecurity problems are now just part of business life. In this episode, you will hear a pragmatic approach for how to think about cybersecurity , and what you can do to increase it at your organisation today. You will learn from Dr...
197. Six ways to innovate 03.04.2024 19:17
While most of us agree that innovation is a "good thing," we don't actually agree on what it is, or how to do it. Listen to this episode to understand what innovation really is, and why you're already an effective innovator. In this episode, you will learn: The two things every company must focus on What innovation is Six pathways to innovation How to apply innovation strategies to business and...
196. Why ALL businesses depend on open source software 27.03.2024 34:30
Did you know that 90% of the internet depends on free licenses from open source software? But what happens when those licenses stop being free? Listen to this episode to find out. You will learn from Paula Paul , Founder and Distinguished Engineer at Greyshore, who also serves also serves on the board of the OpenJS Foundation Key takeaways: Open source refers to software distribution with a spe...
195. Intrapreneurship vs Entrepreneurship 20.03.2024 20:16
Today, start-ups are seen as the hotbed of innovation and corporates are dismissed as laggards. But, when large companies innovate successfully, they have a huge impact . They have the resources and the built-in customer base to scale quickly. In this episode you will learn how corporate innovation differs from what happens in start-ups, and how to get corporate innovation right. You'll hear from...
194. Lessons from the Post Office scandal 13.03.2024 16:03
The Post Office scandal led to 900 wrongful convictions and four suicides. It is now known as the worst miscarriage of justice in British history. It happened because Post Office leadership did not know how to deal with glitchy software . In this episode, you'll learn how not to repeat their mistakes. Listen to learn: What happened during the UK Post Office scandal The biggest wrong assumption...
193. Get tech clients! Introduction to tech for lawyers 06.03.2024 26:05
If you want to work with tech clients and venture capitalists, you need to know how they think . This is how you become a great strategic advisor . If that's what you want to be, this podcast episode is for you. Listen to learn: The core difference between the lawyer and the tech innovator mindset How tech companies measure success and why this is different to traditional business Why we are ...
192. How this fund manager digitised himself 28.02.2024 12:29
There are plenty of articles about digital transformation. But big change can only be successful if the individuals in the organisation are also enthusiastic and knowledgeable about it. Structural change without individual change does not work. In this episode, you will learn how asset management CEO Musi Skosana approached digital transformation at his fund and what he did to hone his own digit...
191. How generative AI is changing the legal industry 21.02.2024 35:47
Large Language Models and Generative AI are going to have the biggest impact on word heavy industries. This means that the legal industry is on the brink of major changes . This will affect how lawyers work, what clients expect and the future profits of the industry. In this episode, you will learn from Damien Riehl : lawyer, musician, and software developer, who counts Elon Musk as a fan. His T...
190. Competing in the Age of AI 14.02.2024 24:06
Hype about generative AI is everywhere, but much simpler AI models have already changed entire industries. By learning about how AI has already changed business, we can make predictions about what's next. In this episode you will learn key lessons from Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World . You will learn: The two sides of any successful...
189. How to build a unicorn in 2024 07.02.2024 20:09
10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion. Back in 2013 , there were just 39 unicorns in the US , and Lee's team researched what they did and who ran them. This list informed much of how we thought of successful tech start-ups. The updated unicorn list has just come out and the differences are startl...
188. How is AI disrupting your industry? 31.01.2024 50:16
If you want to prepare for AI disruption, learn from the music industry. The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as CDs gave way to streaming. Lessons from the music industry are perfect to help you understand how to adapt to today's AI revolution. In this episode, you will learn from Will Page , ex chief economi...
187. What's wrong with Design Thinking? 24.01.2024 32:48
The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does. She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enough. Listen to this episode to learn: Why the d...
186. Why the Design Thinking market is growing & how to benefit 17.01.2024 22:10
The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or an investor. In this episode, you will learn: Why t...
185. What companies will get wrong in digital transformation in 2024 10.01.2024 19:32
Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey. Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you can do to succeed instead, both as a company and as an individual. Listen to this episode to learn: Tw...
184. What AI will disrupt in 2024 and how to get ready 03.01.2024 23:27
We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it. Listen to this episode to learn: The difference between Generative AI vs Large Language Models Why generative AI could get you sued Which industries generative AI and LLMs will disrupt in 2024 and why How to prepare for the LLM revolution in 2024...
183. Top entertainment picks to help you learn about tech 27.12.2023 11:39
In this episode, you will get four suggestions for shows about Big Tech, AI, billionaire founders and white collar criminals. Sophia Matveeva's top entertainment suggestions that will teach you: How Facebook was created What happens to founding teams when companies get successful How to convince powerful investors to fund you when you have nothing How social media companies work from the inside...
182. What Business Leaders need to learn from industrial design 20.12.2023 52:30
Design methodologies help businesses make more money and build products users love. Learn how this works from industrial designer and YouTube star John Mauriello. In this episode you will learn: What industrial design is Why design thinking helps companies succeed What a user interview should be like (and why founders are really bad at them) Why technical founders tend to ignore the user o...
181. Why the best apps go on Apple first 13.12.2023 23:29
The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems , so you can capture this multi-billion dollar opportunity. You will learn: Why privacy is a feature o...
180. Business & product lessons from Don Norman 06.12.2023 18:06
" A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem " - Don Norman. Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science. Listen to this episode to learn the most important lessons from his best known book: Design of Everyday Things . You will learn...
179. Top 4 tech podcasts for Business Leaders 29.11.2023 11:50
Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade. --- Join the Tech for Non-Techies membership and succeed in the Digital Age . Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead d...
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