Teaming Up with THP

Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, content marketing and social media. For more information...

Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.

Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.

Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.

Episode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.

Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video vers...

Episode Notes We're taking a Summer break to rest, recouperate and celebrate our 20th anniversary. But look for new episodes this fall. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube p...

Episode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for employers for how to best run an internship program. If you're interested in applying to THP's internship program, visit our website . Subscribe or Follow i...

Episode Notes In this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes We've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes In this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions .

Episode Notes In this Teaming Up episode, Casey and Hannah talk about all the content things. The pair talk at a high-level about planning and managing content, a variety of different ways to produce original content and why it’s so important for marketers to market themselves. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to se...

Episode Notes In this Teaming Up episode, Amanda and Meg talk about a different take on media relations. The duo will talk about one of their shared clients and how they use a variety of media relations tactics, like sampling, market pitching and gift guide outreach to get products in hand – and product in print. Subscribe or Follow in your favorite podcast app to get new episodes as they're relea...

Episode Notes Next in our Teaming Up series, Paulyn and Aidan talk about TikTok, everything from how the platform has experienced exponential growth and adoption over the years, to the types of content on the platform and how brands can authentically participate on the channel. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to se...

Episode Notes Next in our Teaming Up series, Hannah and Josh talk about media relations – then and now. The dynamic duo talks about media relations through the years, how technology has opened up our field and how important relationship building is to the work we do at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see...

Episode Notes In the inaugural Teaming Up conversation, Casey and Anderson talk about storytelling. The pair talks about what storytelling means to them, how they go about storytelling for their clients and they share some of their favorite storytelling moments at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see vide...

Episode Notes Teaming Up brings together The Hodges Partnership staffers in conversation on topics of interest to PR, social media and content marketing professionals. New shows of this limited series will release monthly. In this preview, THP CEO Jon Newman is joined by Account Strategist Casey Prentice to discuss the upcoming episodes. Subscribe or Follow in your favorite podcast app to get new...