Technology Business Research, Inc.

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Business EN ↓ 85 episodes

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

Author

Technology Business Research, Inc.

Category

Business

Podcast website

tbri.com

Latest episode

Jun 19, 2026

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Episodes

Qualitative & Quantitative Analysis: From Analyst to Sales to the Classroom 26.04.2024

Peter Zaimes, Sales Director at TBR, shares his unique career journey centered on qualitative and quantitative data, from analyst to sales and sales leadership to lecturer at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Additionally, Pete discusses how telling a story with data is key to taking action and gaining value, whether you’re sharing intelligence amon...

Trends in Market Research and Market Intelligence 19.04.2024

How have the disruptions of the last several years changed and informed IT companies’ strategy? What types of questions are leading firms within IT services, cloud and software, telecom, and infrastructure asking TBR experts and how have those questions changed, and in some cases, stayed the same over 25 years? Lindy Hanson, TBR VP of Customer Engagement, shares insights into the types of challeng...

GenAI’s Bottleneck: Data Access 12.04.2024

Workflow automation as a key use case in GenAI development relies heavily on data access, data governance and security. How are leading independent software vendors (ISVs) like Salesforce and SAP managing these challenges? Join TBR Analyst Alex Demeule for a conversation on examining data offerings, enterprise applications and use cases of GenAI. Listen and learn with TBR Talks! Submit your Key In...

GenAI Revenue Reality for the IT Services Firms 05.04.2024

Senior Analyst Elitsa Bakalova and Principal Analyst Patrick Heffernan discuss what will happen with Consulting & Systems Integration revenue among the globe’s leading IT Services companies. How GenAI services will impact this growth, and in particular what this may mean for Accenture, IBM and Infosys. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his...

The Coming Telco Reckoning: 5G ROI, AI/GenAI Telco Use Cases & Network APIs 29.03.2024

Principal Analyst Chris Antlitz shares key takeaways from TBR’s Telecom team’s meetings with industry leaders at Mobile World Congress 2024. Key topics include AI/generative AI (GenAI) use cases and early wins, network APIs and hyperscalers, as well as noticeably subdued discussions of 5G and 6G and the obvious shortfalls of the type of return on the heavy investments made in that technology. Addi...

GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats 22.03.2024

TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient among other key p...

The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services 15.03.2024

TBR Senior Analyst Kelly Lesiczka discusses trends seen over several years among the world’s leading management consulting firms. From the Big Four to Bain, McKinsey & Co. and the Boston Consulting Group as well as IBM, India-centric HCL Technologies and Japan-centric Fujitsu Services, Kelly highlights the overarching trend that takes these firms from people and permission to technology servic...

The New Value of Cloud to the Enterprise: GenAI, Cost Optimization & Infrastructure Innovation Strategy 08.03.2024

Principal Analyst Patrick Heffernan and Principal Analyst Allan Krans discuss key intelligence questions centered on the cloud and software ecosystem’s evolution. Allan dives into the impacts of GenAI, infrastructure innovation strategy and cost optimization questions. For example, what companies in the cloud and software ecosystem are the leading innovators in the way enterprise cloud is applied?...

Client Retention of IT Services Firms 01.03.2024

Principal Analyst Patrick Heffernan and Senior Analyst Boz Hristov discuss key intelligence questions centered on enterprises’ desire to optimize growing IT expenses. Boz dives into the role innovation, GenAI hype and quality control have been playing in contract renewals among the world’s leading consultancies and systems integrators. What can services firms do to shore up retention and maintain...

Telecom 2024: Inflationary Impact on Telecom Operators & Vendors, Plus a Mobile World Congress Preview 23.02.2024

Principal Analyst Chris Antlitz joins TBR Talks to discuss the impact of inflationary pressure on both telecom operators and vendors, including how they’ve managed costs and dealt with price increases. Chris also hints at what’s expected to be discussed at the telecom world’s leading conference, Mobile World Congress 2024. To hear a full recap, review and analysis of MWC24 from Chris and Michael,...

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