Talking Insights

In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers a...

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, inclu...

Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed...

Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also add...

Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging.  In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fra...

QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation.  Send us Fan Mail ---------------...

🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event. Send us Fan Mail ---------------------------------------------------------------------------------...

In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making.  Read more about the report on Research World: https://...

Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges...

Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth....

Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research.  Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusiv...

In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy.  Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts.  Don't miss this insightful conversation that will empower mar...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with  our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI.  Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World an...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse.  Send us Fan Mail --------------------------------------------------------------------------------------...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with  our wonderful guest Walid Benchama from The Coca-Cola Company. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hoste...

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron.  In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral S...

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist. Send us Fan Mail ------------------------------------------------...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with three of our wonderful guests Leigh Caldwell, Francis Raho-Jeavons, and Lizzi Seear about behavioural science.  Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights i...

In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents.  They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The...

Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale. Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights...

Xabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service. In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business. Send us Fan Mail ---------------------------------------------------------...

Florian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon...

Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.  Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever...