Talking Insights

In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformative impact on market research. DJ shares insights on how AI differentiates from traditional methods, the critical role of data quality, and the future of AI in the industry, including the potential of generative AI and synthetic data. The conversation...

Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importan...

In this conversation, Scott Worthge and Kyle Hope from Quest Mindshare discuss the concept of synthetic data, its applications in market research, and the comparative analysis of studies conducted in the US and Latin America. They delve into the distinctions between quantitative and qualitative aspects of synthetic data, the importance of emotional context in personas, and the future of market res...

In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importance of sustainability, and the role of research in society. They also highlight the 2026 edition of the conference in Brazil and the opportunities it presents...

🌎 LIVE from ESOMAR Latam 🌎 In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua. 🎧 This conversation (in Spanish) dives into: - The realities of water access challenges in southern Lima - The community-d...

In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing. They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance...

In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola.  They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of lea...

In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies. Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changi...

In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network.  They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collabora...

In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry.  Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the c...

In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research. Hear also some insights on the industry, advice for...

In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data.  They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic...

In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa.  They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highli...

In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion.  They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face. Urpi emphasizes the importance of polling as a voice for the peo...

In this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India.  He highlights the diverse political landscapes, the impact of technology, and the importance of understanding cultural contexts. The conversation delves into the challenges faced by pollsters, the accuracy of polling predictions, and the future of po...

In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov.  They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awar...

Welcome back to Talking Insights; we start 2025 with a new series!  Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on poll...

In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innovation in the field. They discuss the balance between meeting client needs and pushing for innovative solutions, as well as Brett's proudest career momen...

In this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring...

In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficiency and effectiveness in AI applications, the necessity of domain expertise over mere AI knowledge, and the implications of using AI tools without accountabi...

This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI capabilities to foster creativity and innovation. They emphasize the need for responsible AI practices and the collaboration between human intelligence and AI...

In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions...

In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, an...

In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns abou...

In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conv...