Talk Like a Brand

Setting boundaries is not just about saying no; it's about creating a focused and thriving business that aligns with your values and goals. By saying no to things outside your niche or expertise, you can direct your energy toward what truly matters, allowing your business to grow and prosper. In this episode, we're exploring the importance of setting boundaries in business, the role of b...

With a focus on simplicity, memorability, and emotional connection, Peachi explains how storytelling can help capture attention and make a brand memorable in the minds of its audience, gain an advantage, and build trust and credibility in online and traditional spaces. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikea...

If you're like many entrepreneurs bootstrapping their dreams, you constantly worry about breaking the bank. How are you going to gain traction while wondering about paying for the necessities you need to move the needle?  In this episode, I'm talking about a few cost-effective strategies that help you capitalize your resources while creating a strong brand presence. The best part? You wo...

On this episode of Talk Like a Brand, we dive into the importance of having the right mindset when building a brand. We explore the idea of treating your brand like a friend and the benefits it can bring, such as personality, relatability, and increased brand loyalty. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeab...

Being a business owner can be hard, especially when you aren’t sure which way to go. One of the most important things to remember is that what you think is a loss could very well be changed to looking at it from a different perspective. Just because you’re delayed in making certain things happen doesn’t mean it’s denied. It may not be time yet. If you don’t have the right perspective, you may be r...

Have you ever considered why your messaging is so important? Does it really make a difference? There are tons of businesses that don’t understand how telling their brand story and speaking directly to their audience through their messaging helps build lasting connections. You don’t want you brand going down that road. Today, we’re talking all about it. Ready to whip up something amazing for your b...

If you’ve already got your business set up, one of the ways you get customers is through lead generation right? If you’re new to the game, lead generation is getting the people who are interested in your products and services through your sales funnel. Now, you may be wondering why this is important for your business. It’s important because if you have no leads, how will they find you? It’s alread...

Have you ever thought about how people create logos and what they mean? While it’s an entire psychology behind color, what about the shapes being used? Since your logo is one of the driving forces of your visual brand identity, it’s important to be intentional about your logo – just like you’re intentional about your brand name. Today, we’re talking all about it. Ready to whip up something amazing...

If you’re wondering how some brands get people to follow them, listen to whatever they say, and purchase whatever product they release, it’s because they have brand authority. Before you start building that authority, you must understand what it is and how it builds value. Today, we’re talking all about it. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG &...

What is a verbal identity? Verbal identity – it’s one of those things that you don’t hear much about, but it’s an important part of your overall brand identity. So then what exactly is it? Your verbal identity helps you stand out. It helps you get noticed. It's the focused, distinct language you use within your brand. The words you use. If you haven’t noticed, businesses express their identit...

When you’re building a brand, the first thing you’re focused on is who you are, what you do and why it matters, right? You can’t build a strong brand when you’re confused about the type of brand you are because it pinpoints your audience and shapes your conversation. Personal, business, or hybrid? Which one are you? Today, we’re talking all about it.  Ready to whip up something amazing for your br...

I often talk about the foundational side of branding, but once you've solidified that side, it's time to start focusing on the visual, or creative side. The things that make your brand memorable and marketing tactics come alive. Once you get to this stage, it's all about impact- the right way. In this episode, we're talking all about it. Ready to whip up something amazing for y...

One of the worst things that could happen is finding out someone else is using your name or has copied your invention. As a business owner, you often hear about trademarks and why you should trademark a name or logo, but today I'm talking about intellectual property in general and how it boosts your brand. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG &...

You have an amazing idea and are ready to hit the ground running to make that dream come alive. While you’re excited and nervous about embarking on this journey, there are a few things to consider. If you think you’re ready to build a business, it’s always good to validate your idea to make sure you're on the right track. Ready to whip up something amazing for your brand? Follow us for more i...

 As an entrepreneur or business owner, it’s no secret that the tech you use to connect with your audience can make or break you. Your tech stack is crucial to ensuring your workflows and methods of communicating are seamless. Today, I’m talking about what a tech stack is, how to build one, how to get the most value, and some tools that may be helpful.  Ready to whip up something amazing for your b...

Businesses use various forms of information to reach their audiences like eBooks, videos, blogs, and podcasts, but have you ever thought about effectively using case studies? Case studies can help build credibility that stands out from the noise and is a good way to strengthen your brand strategy. Today, we’re going to talk about them. Ready to whip up something amazing for your brand? Follow us f...

Every single day as entrepreneurs get more into the branding process, they find out certain elements in their brand don’t align with their purpose, vision, mission, and other parts of their core. When this happens, it may be time to rebrand. How do you know when it’s time? Today, we’re talking about it. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Fac...

As you’re building your brand, are there some days where your infrastructure feels off-balance? Like, you really don’t know what’s going on because there is too much going on? This happens, but what can you do about it? Today, we’re talking about that balance.  Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeabrand, @...

if you've ever wondered how things are behind the scenes when building a business, I'm giving you all the dirt with no filter. It's not all bad, but knowing a few things before getting started can help you along the way. If you're an entrepreneur, by the end of this episode, you'll be nodding in agreement.  Ready to whip up something amazing for your brand? Follow us for m...

Do you use a planner? Building a brand starts with proper planning but where do you keep those plans? Where do you write down those ideas and keep track of them? There’s a reason why planners are so popular. In fact, I might even say they are essential.  Listen in as I discuss why using a planner is essential for developing your brand. Ready to whip up something amazing for your brand? Follow us f...

Branding, branding, branding, right? That’s all you hear people talking about, but what is it really? Branding is what you do to a brand – it’s the process of bringing your brand (or idea) to life. Of course, you want and need a brand identity, because how are people going to know who you are and what you can do. It’s like WIFFM – what’s in it for me? Once you can tell people that through words an...

A brand is the biggest asset your company owns – and the most valuable. That means finding out all you can to properly position yourself counts. A SWOT analysis is the quickest way to see where you stand. In this episode, we talk about the reasons why. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybr...

We all know that content is king and video is supreme. Although we know this to be true, it is hard for a lot of entrepreneurs to go live. In this episode, we're speaking with Doriel Larrier about her her mission to help others 'Push the Live Button' and how to overcome those fears. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook:...

Many people hear the word brand and immediately think of a product or service, but a brand is much more than that. Your brand conveys who you are, what you stand for, the value you bring, engagement, and more. In this episode, we talk all about it. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands...

When you talk about branding, a lot of times you think of products in stores, but we're in the 21st century, and a lot of those products are digital. Today, we're going to talk all about it with Leslie Lowery. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands. Sign up for insider tips an...