Brent W. Peterson

Talk Commerce

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out...

Author

Brent W. Peterson

Category

Technology

Podcast website

talk-commerce.com

Latest episode

Jul 7, 2026

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Episodes

Live from Ecomm Forum Ben Marks on PHP Foundation Fundraising and the Future of Open Source Commerce 27.10.2025

Summary In this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of A...

Live from Ecom Forum: iPaaS Transforms E-commerce Data Integration for Growing Businesses with Dave Malda 24.10.2025

Dave Malda discusses the significance of iPaaS (Integration Platform as a Service) in the e-commerce sector. He explains how iPaaS serves as middleware that facilitates seamless data transfer between various systems, enhancing user experience and operational efficiency. The discussion highlights the importance of automation in reducing manual errors and improving overall business growth. Malda emp...

Live from Ecomm Forum Jason Nyhus from Shopware on Agentic Commerce and B2B Sales Transformation 23.10.2025

Guest: Jason Nyhus, General Manager, Shopware North America Guest Bio: Jason Nyhus serves as General Manager at Shopware, overseeing the company's North American operations. With deep roots in the e-commerce community, Jason has been instrumental in Shopware's expansion across the United States. His leadership focuses on building authentic partnerships with merchants and agencies while fostering a...

Live from Ecom Forum: Sharon Gee Is Transforming Ecommerce with AI and Agentic Commerce 22.10.2025

In this episode of Talk Commerce recorded live from Ecom Forum in Minneapolis, host Brent Peterson sits down with Sharon Gee, Senior Vice President of Product at Commerce, to discuss how artificial intelligence and agentic commerce are reshaping ecommerce. Sharon oversees AI offerings across BigCommerce, Feedonomics, and Makeswift, bringing insights on how merchants can adapt to a world where AI a...

Building a Doodle Empire Through Community-Driven Product Development with Elina Panteleyeva 21.10.2025

Building a Doodle Empire Through Community-Driven Product Development Guest: Elina Panteleyeva, Founder of Dood Woof Episode Summary In this insightful episode of Talk Commerce, Elina Panteleyeva shares how she transformed a 2023 layoff into a thriving ecommerce business focused exclusively on doodle owners. After discovering the audience-first approach from Ryan's "12 Months to 1 Million," Elina...

Beyond Vanity Metrics: Building Measurement Systems That Actually Drive Growth with Mallory Wilberding 14.10.2025

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. T...

Revolutionizing Footwear with 3D Printing and Local Manufacturing - Elias Stahl of HILOS 07.10.2025

In this episode of Talk Commerce, Elias Stahl, CEO of HILOS, discusses the transformative impact of 3D printing on the footwear industry. He highlights the inefficiencies and waste in traditional shoe manufacturing, where 24 billion shoes are produced annually, with a significant portion ending up in landfills. Elias explains how HILOS aims to empower designers by streamlining the design and produ...

Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos 01.10.2025

Retail is experiencing seismic shifts, and businesses that don't adapt risk becoming irrelevant overnight. In this compelling episode of Talk Commerce, recorded live from Shop Talk Fall in Chicago, host Isaac Morey sits down with Pano Anthos, founding member of XRC Ventures, to explore how agentic AI is reshaping consumer behavior and business operations. Their conversation reveals why traditional...

PIM Systems Are Revolutionizing Agentic Commerce with Pimberly's Martin Balaam 30.09.2025

In this episode of Talk Commerce, Brent Peterson speaks with Martin Balaam, CEO of Pimberly, about the critical role of Product Information Management (PIM) in e-commerce. They discuss how PIM serves as a single source of truth for product data, its importance in global e-commerce, and the impact of AI and agentic commerce on the industry. The conversation also touches on the differences between B...

Agentic Commerce Transforms Shopping While Preserving Brand Identity with Scott Hendrickson at Shoptalk 2025 24.09.2025

In this engaging conversation, Scott Hendrickson, Chief Revenue Officer at Firmly, discusses the evolution of e-commerce and the rise of agentic commerce. He emphasizes the importance of understanding consumer behavior in the context of AI technology and how it can enhance shopping experiences. Scott also shares insights from the recent Shop Talk event, highlighting the need for brands to adapt to...

Tim Tynan Reveals How Every Chargeback Tells a Story and chargeback management Best Practices 23.09.2025

Episode Description In this episode, I sit down with Tim Tynan, CEO of Chargeback Gurus, to discuss the evolving landscape of chargeback management. We explore how merchants can better handle disputes, the significant changes coming with Visa's VAMP program, and the role of AI in payment processing. Tim brings decades of experience from IBM, Bank of America, and Citigroup to share practical insigh...

Transforming Retail Through Strategic Operations with Rebekah Kondrat 16.09.2025

In this episode of Talk Commerce, Rebekah Kondrat, founder of Rekon Retail, shares her journey from working at major brands like Starbucks and Apple to starting her own retail consulting firm. She emphasizes the importance of both operational excellence and customer experience in retail, debunking the myth that retail is dead. Rebekah discusses the significance of integrating online and in-store e...

Why ChatGPT Can't Tell Your Brand's Real Story About Authentic Marketing with AI Integration 09.09.2025

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect wit...

SeedX CEO Jacqueline Basulto Transformed Growth Marketing Through Human-Centered AI Integration 02.09.2025

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga...

Hamish McKay Transforms E-commerce Customer Service Through Revolutionary Order Editing Platform 26.08.2025

Summary In this episode of Talk Commerce, Hamish McKay, CEO and co-founder of OrderEditing.com, shares his journey from intern to entrepreneur, discussing the challenges and successes of building a software solution for order management in e-commerce. He highlights the importance of addressing customer service pain points and the innovative features of their product that enhance the shopping exper...

From Photo Shoots to Pixels Revolutionizing Retail Visual Merchandising with Mark Elfenbein 19.08.2025

In this episode of Talk Commerce, Mark Elfenbein, the CRO of Infinite, discusses the transformative impact of AI and CGI on visual merchandising in the retail sector. He explains how these technologies enhance customer experience, reduce costs, and improve scalability for retailers. Mark shares insights on the importance of immersive visuals, the role of 3D and AR in e-commerce, and the future of...

Prime Day Strategy and the Evolution of Amazon Advertising: Insights from Will Haire 12.08.2025

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of soc...

Why B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce 05.08.2025

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent...

Junglr Transforms Brands Through Strategic Ad Spending 29.07.2025

In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of v...

Tariff Strategy, Cross-Border Pricing, and Global-e Insights with Matthew Merrilees 22.07.2025

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation...

Sabir Semerkant on the 8D Method for E-commerce Excellence 15.07.2025

In this episode of Talk Commerce, Sabir Semerkant, an e-commerce growth advisor, shares his extensive experience in the industry, discussing the importance of a data-driven approach, continuous testing, and optimization. He emphasizes the significance of understanding customer behavior and leveraging AI to enhance growth strategies. Sabir also introduces the 8D method for e-commerce optimization,...

Michael von Bodungen Shares Enterprise Ecommerce Wisdom on Platform Bloat and AI-Driven Future 08.07.2025

In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B...

AI Marketing Revolution Transforms Digital Advertising Through Omneky Platform 01.07.2025

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhanc...

From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace 24.06.2025

Summary In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services lik...

Business Profitability Through Mathematical Systems with Adam Callinan 17.06.2025

In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business operations and emphasizes the need for human touch in...

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