Tactical & Practical

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from. Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM. Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on...

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC. This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line...

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world. And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. P...

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode Tactical & Practical is sponsored By Intelligems...

In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common. Brought to you by Intelligems.io & Postscript.io Intelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing th...

In this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COGS might DOUBLE. This episode is very fittingly sponsored by the best price testing software in the game: Intelligems.io - They can also help you test every element of your shopify store to add more dol...

I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format. In this episode of tactical & practical, I break down exactly how you can use this for your brand. Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewform Sponsored By Intelligems.io - the PERFECT solution for...

This episode is all about how to MAXIMIZE the end of your biggest sales of the year. Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

On this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to your business. Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site vis...

On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website...

On this episode, Nate explains the simplest, but one of the most Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years!...

On this episode, Nate explains how & why he runs Creator Whitelisted Ads On Facebook Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue &...

On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskey Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing price...

On this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalize...

Not all products deserve ad spend. You should ONLY be promoting products that produce the MOST PROFITABLE customer journeys. Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incrementa...

On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHED Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the...

In this episode, MacCoy Merkley is back to share what him and his marketing team are focusing on so far in 2025. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of increm...

In this episode, MacCoy Merkley is back to share his advice to Nate on building efficient marketing teams. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental...

Nate dives into the all-important topic of COMMUNICATION, and specifically how you should communicate to leadership during the good times, and the bad! Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven...

Nate shares 4 tactics that are currently crushing for him in January of 2025 Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! I...

In this episode, Nate & Jimmy discuss how SEGMENTATION strategies are wildly misunderstood, and give a masterclass on how extract the most revenue from your email list. Follow Jimmy on Twitter: https://x.com/yojimmykim Listen to both of his podcasts: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v?si=ff5135405ae348a9 & https://open.spotify.com/show/3IQ8FMRAv6cGKRbx95arMI?si=23f27a0f95344b6f G...

In this episode, Nate discusses how the SYMPTOMS of poor marketing performance (low ROAS/high CAC), don't tell the full story. Instead you need to look at the underlying causes to create a strategy that'll ACTUALLY help you improve marketing efficiency. THIS SHEET CAN BE USED TO UNDERSTAND WHAT'S GOING WRONG IN YOUR MARKETING: https://docs.google.com/spreadsheets/d/142jKbSzV4wYsBnOW78bbEr8i5Q3ERTB...

In this episode, Nate discusses how his CRO (PRO) strategy is evolving in 2025. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in...

In this episode, Nate went LIVE on his socials to discuss his new year's resolutions for his marketing department in 2025. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount...