Table Talks Podcast

Season 2 Episode 17: Caitlin Benn (Naughton), Director of Marketing at Wild Harrier by Hook + Ladder Digital

Season 2 Episode 16: Rick Nortier, Director of Marketing: Chicago Faucet Company by Hook + Ladder Digital

Season 2 Episode 15: Justin Belford, Marketing Director at Auto Canada by Hook + Ladder Digital

Season 2 Episode 14: Britt Corbett, Director of Marketing & Communications at Four Seasons Sales by Hook + Ladder Digital

Season 2 Episode 13: Brittany Pitruniak, Director, Marketing & Communications at Crowe MacKay LLP by Hook + Ladder Digital

Season 2 Episode 12: Tom Spaven, VP of Marketing at Goodwipes by Hook + Ladder Digital

Michael Klassen, the Director of Brand Development for Joey's Franchise Group and founder of Streets, a food concept company, discusses the company's approach to marketing and food. He explains that the company has carved out its own niche in the food industry by pivoting onto food trends quickly and focuses on creating the best version of a variety of foods, not just one specific type. Klassen al...

Harrison Stevens, Vice President of Marketing at Bellhop, discusses the challenges and opportunities in the moving industry, as well as the importance of consistent user experiences, scalable campaigns, and delegation. Stevens stresses the importance of empowering team members to take ownership of their projects, using project management methodology such as Scrum or Sprints, and creating a combina...

This podcast episode features Alison Oscorpe, Director of Growth at Quill Inc., discussing the significance of podcasting in marketing and common mistakes to avoid. She outlines her role at Quill, her successful strategies, and also the lessons learned from failed campaigns. Alison shares her methods for fostering collaboration, measuring success, handling conflicts, and working with external part...

In this interview with Aarthi Kalyanaraman, Marketing Director at Plastic Bank, we discuss her journey as a marketing leader, her strengths and weaknesses, and Plastic Bank's mission. We explore the role of marketing at Plastic Bank, team effectiveness, and recent campaign successes and failures. Aarthi shares insights on collaboration, conflict management, diversity, and scaling challenges. We al...

Corryn Williams is the Senior Director of Strategic Growth at Method Architecture. She oversees the brand, marketing, and client relations team. As a marketer, Corryn has experience working within an agency, in house, with small businesses and global brands. This variety of experience has helped to shape her ability to scale marketing strategies to achieve goals.

Thriving as a Marketing expert for the past 15 years, Crystal has excelled as a brand ambassador and community leader, focused on delivering strategic marketing campaigns across various sectors in Western Canada, including tech, finance, real estate and sports marketing. As the Director of Marketing with the Saskatchewan Roughriders, Crystal focuses on building unique brand campaigns to connect wi...

Jasmine is insights driven marketing strategist with over a decade and a half of progressive communications experience with accelerated bottom line growth in both public and private sector companies. Extensive experience in creating consumer conversations that matter through the disciplines of branding, sponsorship, community, content, digital marketing and promotions. She has experience leading h...

Félix Robitaille from Cozey spends a lot of time sharing some extremely valuable insight in taking a test based approach to e-commerce digital marketing. Fascinating episode!  Show Notes 1:28 - Who is Félix Robitaille and tell us about your journey to Cozey. 6:54 - What did Cozey look like when you arrived on the scene? 8:47 - How did you bridge the gap between virtual and the physical experien...

Cassondra Dickin truly believes in her team and her organization and that’s an amazing thing when you’re running the marketing program at an organization! Show Notes: 0:00 - Intro 1:45 - Who is Cassondra 3:18 - What was your path to DIRTT 4:00 - Journey from Coordinator to Director at DIRTT. 8:10 - How was the vision that you’re meant to support communicated and is it alive at DIRTT today 11:00 -...

Lindsay Panchyshyn shares about how she has been building the marketing program at Westgen Technologies after only a few short months on the job. Show Notes: 0:17 - Intro to Lindsay 1:40 - What drew you to Westgen 2:40 - Going through a complete rebrand of Westgen 4:20 - What segments do you serve? 5:17 - How do you marry the idea of saying we stand for "X" and then actually fulfilling that promis...

On episode 1 of Season 2 of the Growth League Podcast, Natalie Maas from Greta Bar shares her perspective on working with external marketing partners, building strong teams and internal culture and sheds light on their current focus of ESG stewardship.

GLP Episode 16 | Christine Goudie by Hook + Ladder Digital

Matthew Cannon serves as Chief Strategy Officer at Reach, working to guide Reach’s overarching merchant engagement strategies. A veteran of the payments industry, Matthew arrived at Reach six years ago, bringing with him more than a decade of experience across some of the world’s leading brands. With an appreciation for the nuances that define payment structures across cultures and continents, Mat...

Jenn Denouden is the President and CEO of Avana, named Canada’s Top 10 Fastest-Growing company on the 2020 Growth List. Avana paves the way as a female-led real estate development and asset management company with over $200 million in assets under management. In 2014, Jenn left a successful career in private banking to found Avana with her sights set on breaking down the “old boys clubs” in the re...

If you’ve been waiting until you “know what you’re doing” to start a business, this is your sign to just take the leap. Like, immediately. Fresh from a semi-pro hockey career in Europe, without any prior business experience, Matt Crowell used his action-oriented mindset to turn a good idea and $800 into a wildly successful start-up. We’re talking 100 franchises across Canada and 3 to 5 new franchi...

What does it take to not only survive for 40+ years in a sector as turbulent as residential construction but to also become a multi-award-winning, iconic pillar of the Calgary business community? You may assume a traditional, (seemingly) transactional business like the home building would rely on conventional strategies centred around financial stability and competitive advantage. However, the Pre...

The success of Partake Brewing is a testament to the power of engaged communities in the purest sense. Fleming had been serving a community that he, himself was a part of - filling a gap in the market for non-alcoholic beer drinkers in a genuine way that can only be borne out of lived experience. The hallmark of engagement, however, is two-way communication. By listening to this community, Fleming...

From a young age, Robert had a first-hand look at what it means to work hard, think big, move fast and slow down when necessary. Ingrained with an insatiable thirst for business and entrepreneurism, Robert takes us back through his early days as an entrepreneur and then as a key growth lever at Axia. Building new ideas into a new business isn't easy, it's not for the faint of heart but Robert expl...

For this week's episode we have the pleasure of welcoming Shawn Freeman onto the show. Shawn is a self-proclaimed geek and boundary-pusher. He is a lover of technology and subscribes to the notion of being productive instead of busy (which he touches on in this episode). He is the founder and CEO of the managed IT services company TWT group which has now merged with Fully Managed. Throughout his i...