Sync or Swim: The Multifamily Growth Show

"We have our in-house construction company, our in house property management company, snow removal, grass cutting, you name it, it's all under one roof, essentially giving that potential joint venture partner or client the 'Costo effect.'" — Adrian Pannozzo When Adrian Pannozzo had spent 15 years working on the police force, he decided to start investing in real estate. At first, this venture was...

"We have our in-house construction company, our in house property management company, snow removal, grass cutting, you name it, it's all under one roof, essentially giving that potential joint venture partner or client the 'Costo effect.'" — Adrian Pannozzo When Adrian Pannozzo had spent 15 years working on the police force, he decided to start investing in real estate. At first, this venture was...

"You've got to actually go in and see it, there's no deal that we would ever do without actually taking a look and seeing the property." — Ben Zlotnick Today on Sync or Swim, we interrupt Ben Zlotnick's family vacation to talk to him about his prolific career as a serial entrepreneur. Ben is the co-founder of Alexandra Capital , founder of Eden App , and founder of BTB Investments. In our conversa...

"If I were to build two identical buildings side by side within downtown Toronto, I would lose 17 percent of my gross floor space...or 17 additional percent, if I want to build a condo compared to if I want to build a fancy high-rise luxury apartment building." – David Aizikov, Product Manager Data Services at Rentsync As new legislation passed in favor of Inclusionary Zoning in Toronto, we called...

"...you can imagine when you hit a renter with a 7% increase and they're expecting something that's sub 2%, that's problematic, and it can lead to turnover, it can lead to notices, and so really it's about managing and massaging the messaging, and it's all about the team, it's about the team component." – Ryan Funt, Live on Stage at the Affordable Housing & New Apartment Development Seminar In thi...

"At GWLRA, we're really a values-driven organization. We really hold dear to those values, and they are creativity, ambition, integrity, and empathy. I would say that it is well-known that most employees can speak to that." – Todd Nishimura In today's conversation we have Todd Nishimura , Senior Director of Marketing, Leasing, and Communications at GWL Realty Advisors Residential . Tune in to hear...

"Our focus and the way that we've taken a different approach is that instead of providing other property management tools or just another tenant screening tool, we said, 'Hey, what can we do to actually take away that risk of tenant delinquency for the landlord?'" — Viler Lika During his time in consumer credit risk, Viler Lika started thinking about renter creditworthiness and how it impacts rent...

"I think a big question is how do you make marketing and leasing processes easier, but still allow for enough flexibility and personalization so that you can still make each property more compelling to prospective renters? That's the problem we're trying to solve here." — Suhasini Gadam In April of this year, Rentsync replatformed and launched some incredible new tools for the property industry. A...

"Just like we thoughtfully model and underwrite projects, we thoughtfully review the feasibility in a lot of different areas to ensure that we can truly unlock the value and have a clear path to a successful project." — Elliot MacNeil Adaptive reuse is better for the environment, contributes towards increasing supply in densely populated and competitive urban centers, presents interesting design c...

"What blew me away was really how much demand there was for these smaller markets. Even when you take Covid, work-from-home, and everything out of the picture, how much more per property demand there is in some of these small communities." — Matt D'Avirro Data isn't very useful if it's not accessible or effective at communicating a message. It's just a bunch of numbers after all. That's why Matt D...

"We enable landlords to make more money by simplifying the whole process of renting by the room instead of the entire unit." - Arnab Dastidar We're facing a rental crisis across the country. Today, 80 million people are renting with unrelated adults whom they don't have a romantic relationship with just to cut their rental prices. There has to be a better solution. Enter co-living. Co-living is a...

"It was a lot of fun and I learned a lot and I agree, it's going to just continually get better." — Mitch Fanning   Today's episode is a bittersweet one because we are saying goodbye to Mitch Fanning, one of the hosts of the show. Not only was Mitch an incredible VP of Marketing at Rentsync, but he was also a skilled podcaster. This was clear by just how quickly the show grew. In this chat, Mitch...

"What we found is that basically, about 50% of these newcomers that are arriving want to be in their first rental phase within the first month of arriving in Canada." — David Frattini In today's episode of Sync or Swim, we get together with David Frattini, the managing partner at Rentals For Newcomers, to discuss the advantages of immigration on rental demand in Canada. We hear from David about ho...

"Technology has definitely allowed us to scale, knowing that we wanted to scale, focusing our efforts on making sure all of our systems could handle that. It would have been a lot harder if every 75 doors, we had to get another person on staff, right? We're able to stretch staff a little further because of technology." — @atlaspm Managing 1000 multifamily properties is no easy feat. You need good...

"It's super detail oriented; we'll take time obsessing over Pantone colors, and, you know, materiality. And, I think that's really what it takes to make a difference and an impact in a market that's just so competitive." - Ryan Funt The specialized niche of purpose-built rentals in Canada has grown in popularity over the past half-decade. Offering a wide assortment of amenities not seen by other t...

"A bank check, we're calling it today. It gives you all the information you need to actually verify the tenants information being provided to you through a secure and quick and easy way to verify the information" — Chad Guziewicz Tar down the pipes. Months of unpaid rent. Expensive eviction processes. We've all heard — or experienced — the horror stories of tenants gone bad. That's why landlords t...

"If you can boost your traffic in a strategic way, you're going to solve the problem of getting more conversions." — Allie Langohr First comes land, then comes development plans...and then comes an effective lease up marketing strategy. Of all the factors to consider when leasing up a property in today's market, creating a digital brand identity that engages prospects throughout each stage of your...

"If you own a beautiful building that's newly renovated with all new systems, in an improving area, why would you sell that? You're much better off, levering it up, using the proceeds of the loan, to return some capital to your investors and allowing the rents to rise over time and therefore the value to compound tax free. " - Moses Kagan A lot of real estate deals are designed to quickly flip pro...

"People think logos equal brand. The logo is a huge part of your brand. It's the face of your brand. But that's just what it is." – Kristen Cardwell Branding is tough when you're selling the same thing everyone else in your industry sells i.e. a place to rent. But those in multifamily know that not all properties are created equal. So, what's the trick to successful branding? According to industry...

"When I was looking for a place to live, I ended up driving up to Chicago, six weekends in a row to look at properties looked at over 40 different properties in person. And it was a pretty painful process because at least half of those I walked in, instantly turned around and walked out. I knew within seconds I wasn't gonna be living there." – Matt Weirich Looking for a place to live is never an e...

"A huge indicator that you're seeing conversion rates go up is when more leads are becoming actual tours coming into your property." — LeighAnn Frommann If you have a leads problem, is it an issue of quality or volume? How should multifamily marketers be rethinking their lead gen strategy to drive better, higher quality leads today? In this episode of Sync or Swim, we discuss acquiring better lead...

"Real estate is a capital intensive business. So everybody's chasing these bigger complexes, which is 20% of the market." — Bob Dhillon From flipping homes to becoming the first Sikh billionaire in North America, Bob Dhillon knows his fair share about Canada's rental housing market. The CEO of Mainstreet Equity Corp. has netted a fortune by investing in undervalued mid-market apartment blocks, ref...

"That focus on brand, I think, is becoming even more important as people start recognizing the names of brands that they can trust." — Ashley Perry Real estate affordability has been shrinking dramatically for first-time home buyers on a global scale, especially given the surge in popularity for single-family homes throughout the COVID-19 pandemic. However, this has created a huge opportunity for...

"You can start making sense of your marketing by understanding what marketing channels are driving the best leads that convert at the fastest rates that ultimately stay for the longest." — Mike Wolber You probably know about lead acquisition. But once a lead comes in, what do you do? Hand it off to the sales rep, cross your fingers, and hope? That's what most of us do, actually — hope to book a sh...

"In the downtown cores of both Edmonton and Calgary, basically all the buildings are offering incentives. We've seen this have an effect on the inner sub market areas." — Andie Daggett In this special episode of the Sync or Swim podcast, we discussed the Rentals.ca 3rd Annual Rental Market Predictions Report , authored by Paul Danison. Host Mitch Fanning brought in Paul and 4 other rental market e...