Steve Henry
Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win...
Where to listen?
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Episodes
Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT 02.01.2025 54:45
In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry. He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable ex...
Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT 26.12.2024 48:54
In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. Ollie Marshall discusses the positive integration of...
Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT 19.12.2024 47:32
In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business. He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade. Paul emphasizes the significa...
Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT 13.12.2024 55:34
This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick. The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conv...
Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT 05.12.2024 54:41
In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business. He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy. Will emphasises the importance of passion over profit and...
Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT 28.11.2024 53:33
This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This. Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverag...
Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT 21.11.2024 51:16
In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses. He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transfor...
Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT 14.11.2024 57:15
In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences. He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competit...
Ep010 - Tom O'Toole & Andrew Fishwick | Building Purpose-Driven Brands | SATT 07.11.2024 56:51
In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee. They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significanc...
Ep009 - James Wright, Wrexham Lager | Empowering Teams for Success | SATT 31.10.2024 53:31
In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager. He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his thoughts on how the success...
Ep008 - Neil Bartholomew, KCOM | Leadership and Personal Growth | SATT 24.10.2024 59:10
In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapi...
Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | SATT 17.10.2024 54:42
In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan. She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the mark...
Ep006 - Brad Cummings, Tiny Rebel | From home brew to Wales's biggest brewer | SATT 15.10.2024 52:12
This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market. He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the i...
Ep005 - Dom Dwight, Bettys and Taylors | Marketing Strategies: Brew Success | SATT 10.10.2024 55:55
In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK. He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago. In explaining how they got to "Le...
Ep004 - Narinder Khattoare, Kuflink | Trust your Gut Instinct | SATT 07.10.2024 43:04
In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and invest...
Ep003 - Jason Howlett, GivEnergy | Aligning Values & Interest in your Career | SATT 03.10.2024 53:46
Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence. The company is unique in its approach, prioritising data security and...
Ep002 - Alex Saint, Secret Escapes | Scaling up & finding the right partner | SATT 30.09.2024 57:32
In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an u...
Ep001 - Graham Beales, Hip Pop | Learn by giving yourself space to mess up | SATT 26.09.2024 47:20
Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution. The brand aims to provide refreshing, flavour...
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