Steve Henry
Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win...
Where to listen?
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Episodes
Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT 04.12.2025 58:03
In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements. She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. Kate also highlights the significance of partnerships, s...
Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT 27.11.2025 55:18
In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry. He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, funct...
Ep066 – Anthony Moss, Founder, Hunter Moss | Driving passion: The story of Hunter Moss | SATT 20.11.2025 53:16
In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company. He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel. Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of...
Ep065 – Emma Thornton, CEO, Thermocheck | Emma Thornton on living brave | SATT 13.11.2025 1:00:58
Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles. Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of commun...
Ep064 - Steve Phillips, Founder, Zappi - Building the Consumer Insight Revolution | SATT 06.11.2025 49:28
In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike. He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company. Steve emphasizes the ne...
Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT 30.10.2025 54:49
In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK. He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment. Dan highlights the significance of building a brand with purpo...
Ep062 – Lina & Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun & Fast | SATT 23.10.2025 54:18
In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast. They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company. The conversation delves into their experiences o...
Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT 16.10.2025 51:52
In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel. He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of...
Ep060 – Mark Scott, Co-Founder, Bella & Duke | Raw Ambition: How to disrupt a category | SATT 09.10.2025 54:43
In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella & Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand. He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in...
Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT 02.10.2025 44:48
In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry. He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand. Mark emphasizes the significance of quick decision-making, understan...
Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT 25.09.2025 1:03:09
In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. Chris emphasises the significance of cus...
Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT 18.09.2025 53:29
In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy. He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics. Christian also reflects on the impact of COVID-19 on the...
Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks & mortar| SATT 11.09.2025 54:47
In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly). He discusses the importance of resilience, creativity, and teamwork in entre...
Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT 04.09.2025 50:58
On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house. He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is e...
Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT 28.08.2025 56:32
In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company. In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting. She discusses the importance of finding purpose in work, the challenges of leadership, an...
Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT 21.08.2025 50:58
In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies. He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends. Jon emphasizes the significance of maintaining quality and sustaina...
Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT 14.08.2025 50:26
In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group. James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career. He discusses the importance of adaptability, the impact of diverse experiences on leadership, and th...
Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT 07.08.2025 59:54
In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist m...
Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT 31.07.2025 49:10
In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team. Adam reflects on his m...
Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT 24.07.2025 55:15
In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels. He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine...
Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT 21.07.2025 55:15
In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced. He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning. In his role at British Cyc...
Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT 17.07.2025 54:20
In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. Brendan emphasizes the importance...
Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT 14.07.2025 53:23
In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023. He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture...
Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT 10.07.2025 59:28
In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, an...
Ep044 – Nick Payne, MD, SA Brain & Co | Rebuilding a Welsh national treasure | SATT 03.07.2025 56:14
In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. Nick emphasizes the impor...
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