SweetLife Entrepreneur™ Podcast

Have you been tempted to run LinkedIn Ads but don't know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox i s back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We'll dive into tactics, steps, and even how to plan your budget. You'll know the latest...

Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches.    In this episode we're discussing the importance of Link...

LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we're diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don ' ts of LinkedIn Events.    There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do...

This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really m...

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it's just sitting there… or maybe you're posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this Sw...

You're a podcaster or you'd like to be, but you're wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!    If you have a small list, or you're new to podcasting. If you don't want advertisers or you d...

You're great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they're receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!    In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program...

Are you amazing at what you do but struggling to sell it? In this episode, we're excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it's high time that all of our podcast listeners get to know her as well.   In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and sellin...

For our birthday we're reflecting on what it's taken to hit 300 episodes. April Beach unpacks huge mistakes we've made that we'd never do again, changes in our listenership, and how our family life has also affected the show.    To celebrate, we're giving away $2k in Free business consulting to our faithful listeners.  To learn more go to www.sweetlifepodcast.com/300

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week's show April Beach shares her Strategic Business Design Method™ and how you can design your company for long-term lifestyle and profit goals now, and why launching any program outside this method is a risk....

In this episode, we take a deep dive into why the launch of online courses alone just doesn't cut it anymore. We explore the startling drop in demand for online courses - a decline of $13.4 billion - and the reasons behind this trend, from course fatigue to inadequate materials and missed outcomes. It's a frank look at a shifting landscape, providing valuable insights for coaches, consultants, exp...

If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking as a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this weeks guest is that you can...

If you're a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we're diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren't a perfect fit for your company.    We're also diving into the steps to create the content, outcomes and question...

If you're struggling to get noticed, scale, or become a leader in your field, it could be because you don't have a proven method, process, or framework. In this podcast episode, April Beach takes you on a dive deep into the concept of creating your unique coaching method, process, or framework, which is essential for delivering transformational results to your clients. By the end of the show, you'...

Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your...

In this episode , we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered.      Today, we're breaking it down to the nitty-gritty. We'll...

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings t...

Summary: In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this in...

In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully s...

If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.   This is a powerful...

You've created the outline, outlined the modules, designed the curriculum and built  and launched the course. Now what?    Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of...

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.   We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.   At the end of this episode you will:  Know the 6 st...

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.   This approach, known as licensing, can help you generate additional revenue, expand your reach, and...

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made...

Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.   In the c...