Survive: Essentials for C-Store Assistant Managers

Survive from C-Store Center - Creating Effective Pricing Strategies for Assistant Managers Episode 22 Duration: 35 minutes Join host Mike Hernandez as he explores the art and science of pricing strategies that elevate convenience store performance. Learn to implement value pricing emphasizing product benefits, develop pricing tiers for customer segmentation, leverage promotions and bundling with s...

Survive from C-Store Center - Understanding Competitive Analysis for Assistant Managers Episode 21 Duration: 41 minutes Join host Mike Hernandez for the 2023 finale exploring competitive analysis fundamentals for assistant managers. Learn systematic competitor research methods, SWOT analysis application, pricing psychology principles, and dynamic pricing strategies that position your store for com...

Survive from C-Store Center - Understanding Pricing Strategies and Promotional Campaigns Episode 20 Duration: 28 minutes Join host Mike Hernandez for this holiday edition exploring pricing strategies as the foundation for successful promotional campaigns. Learn to align pricing objectives with business goals, understand different pricing methods, and apply proven strategies through real-world case...

Survive from C-Store Center - Store Maintenance and Review Episode 19 Duration: 31 minutes Join host Mike Hernandez as he connects store maintenance fundamentals with effective merchandising techniques, demonstrating how cleanliness and organization create the foundation for customer-centric experiences. Learn daily upkeep routines, merchandising strategy integration, and feedback gathering system...

Survive from C-Store Center - Customer-Centric Merchandising: Elevating Your Store's Shopping Experience Episode 18 Duration: 21 minutes Join host Mike Hernandez as he explores customer-centric merchandising principles that transform stores from product-focused to experience-focused environments. Learn to decode shopping behavior through customer personas, map diverse shopping journeys, harness em...

Survive from C-Store Center - Unlocking the Power of Sales Promotion and Cross-Selling Episode 17 Duration: 18 minutes Join host Mike Hernandez as he reveals merchandising strategies that boost sales while enhancing customer experience through effective promotions, suggestive selling techniques, and cross-selling complementary products. Learn practical approaches for creating urgency, training sta...

Survive from C-Store Center - The Second Shift: Linda's Journey Episode 16 Duration: 29 minutes Join host Mike Hernandez as he shares a fictional narrative following Linda's first week as convenience store assistant manager, navigating team dynamics, customer challenges, crisis management, and personal growth through real-world situations that reflect the experiences of second-shift retail leaders...

Survive from C-Store Center - Efficient Inventory Management: The Key to Effective Merchandising Episode 15 Duration: 27 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers master inventory management through accurate tracking, demand forecasting, and strategic seasonal planning that optimizes sales, reduces costs, and ensures product availability when customers...

Survive from C-Store Center - Pricing and Signage in Effective Merchandising Techniques Episode 14 Duration: 16 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers leverage pricing psychology and strategic signage to influence customer behavior, communicate value effectively, and drive sales through charm pricing, competitive analysis, and attention-grabbing vis...

Survive from C-Store Center - Product Placement and Visual Merchandising Episode 13 Duration: 30 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers master strategic product placement and visual merchandising through eye-level positioning, cross-merchandising opportunities, and design principles that maximize visibility, drive impulse purchases, and create engag...

Survive from C-Store Center - Mastering Effective Merchandising Techniques Episode 12 Duration: 34 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers master merchandising techniques through strategic product placement, inviting store design, and practical walkthrough analysis that boost sales, enhance customer experience, and build lasting loyalty. Episode Over...

Survive from C-Store Center - Enhancing Customer Satisfaction Through Feedback and Continuous Improvement Episode 11 Duration: 36 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers harness customer feedback as a strategic tool for continuous improvement, building systems to collect, analyze, and act on insights that drive satisfaction, loyalty, and competitive...

Survive from C-Store Center - Going Above and Beyond: Elevating Customer Service Episode 10 Duration: 36 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers elevate customer service from good to extraordinary through exceeding expectations, proactive service, personalization, emotional connection, and creative surprise-and-delight strategies that build lasting l...

Survive from C-Store Center - Handling Customer Complaints Like A Pro Episode 9 Duration: 30 minutes Join host Mike Hernandez as he equips convenience store assistant managers with essential complaint-handling techniques including active listening, empathy, sincere apologies, and structured service recovery processes that transform dissatisfied customers into loyal advocates. Episode Overview Mast...

Survive from C-Store Center - Building Customer Rapport Episode 8 Duration: 40 minutes Join host Mike Hernandez as he reveals how convenience store assistant managers build lasting customer rapport through friendly engagement, active listening, personalized recommendations, and ethical upselling strategies that increase sales while fostering trust and loyalty. Episode Overview Master essential rap...

Survive from C-Store Center - Mastering Effective Communication Episode 7 Duration: 32 minutes Join host Mike Hernandez as he equips convenience store assistant managers with essential communication techniques including active listening, handling difficult interactions, and de-escalation strategies that transform challenging customer situations into opportunities for satisfaction and loyalty. Epis...

Survive from C-Store Center - Understanding Customer Needs and Expectations in Retail Episode 6 Duration: 38 minutes Join host Mike Hernandez as he guides convenience store assistant managers through mastering customer service by understanding diverse expectations shaped by demographics, culture, and location, then applying empathy-driven strategies that transform ordinary transactions into except...

Survive from C-Store Center - Mastering Customer Service: The Cornerstone of Retail Success for Assistant Managers Episode 5 Duration: 29 minutes Join host Mike Hernandez for this comprehensive exploration of customer service mastery as he reveals how exceptional service builds the bedrock of retail success and drives customer loyalty through warm greetings and genuine assistance. Learn comprehens...

Survive from C-Store Center - Navigating Regulatory Compliance and Safety Protocols: A Comprehensive Guide for Assistant Managers Episode 4 Duration: 58 minutes Join host Mike Hernandez for this extensive exploration of regulatory compliance and safety protocols as he reveals how assistant managers serve as guardians of secure and compliant environments that protect both employees and customers. L...

Survive from C-Store Center - Inventory Management and Cash Handling: A Comprehensive Guide for Assistant Managers Episode 3 Duration: 32 minutes Join host Mike Hernandez for this comprehensive exploration of inventory management and cash handling as he reveals how assistant managers orchestrate the backbone of convenience store financial health and customer trust. Learn foundational strategies fo...

Survive from C-Store Center - Mastering Convenience Store Operations: A Comprehensive Guide for Assistant Managers Episode 2 Duration: 36 minutes Join host Mike Hernandez for this comprehensive exploration of convenience store operations as he reveals how assistant managers orchestrate the symphony of convenience that drives modern retail success. Learn foundational strategies for understanding or...

In this episode, I talk about who I am, what C-Store Center is, who it is for, and how it is meant to work.