Surf and Sales

Understand the emotional LinkedIn post vs the value add post Content will always drive pipeline What's a deep work session of 90 minutes and how to use it. Why it's not easier to sell at a unicorn as it is an early-stage company Why every salesperson will become a content creator Why everyone in sales needs to understand copy writing

Zoe started in a traditional SDR role and rather than take the normal path to AE, she shifted into what is now the hottest part of the sales community. She's a community builder. This goes way deeper than "Channel Sales" it engages the human element. We are lucky enough she shares her wisdom with us.   Where do you start when building a community. Community differences between retention and acquis...

Definitely one of our favorite episodes. Our friends over on The SaaSholes podcast had us on as their guests. And they were kind enough to let us drop to our listeners too.   Give it a listen, check them out, and let us know what you think.

Everyone has the ability to be better at presenting. The question comes down to one's ability to listen and implement the feedback. Paul shares an abundance of knowledge and wisdom around improving your communication and presentation skills. What do you think you know about presenting that is all wrong Presentation skills are not soft skills Everyone can learn to be better The little things  Prepa...

Luigi's first sales job at 17 was selling $7,000 high-end suits. And he fell in love with sales while working in a call center. His journey is unique and now he's partnering with Tony J. Hughes helping other organizations grow their revenue. Realtime feedback = Growth Mindset How to coach rapport building How my mom and Mary Kay affected my sales career The tactics of retail clothing sales you can...

Humility, Vulnerability, and Curiosity If you have to tell people how great you are then you aren't that good. The power of going first as a leader. It's ok to not know every answer, it's not ok to do nothing about it. Teaching the TED framework - Tell Explain Describe Selling only causes resistance, just ask questions

Joined by Chloe Stewart (CRO of Pilot.com), Niraj Kapur (Managing Director of Everybody Works in Sales), Belal Batrawy (Startup Advisor at DeathToFluff) and moderated by Tim Clarke (Senior Director of Marketing at Salesforce) we talk about:  To SKO or not to SKO? Are they always necessary? How can we redesign the structure of SKOs What's the key component of an SKO? *Hint* engagement.  How to brin...

Everything looks pretty good up until the middle of the quarter, but then it all evaporates. Deals slip and fail to close. What are the root causes and how do you solve it?  Tony J. Hughes joins us in a Surf and Sales Bonfire session to give you all the answers. The biggest differentiation is based on the experience of your buyer The Middle is where deals go to die It's not about closing, its is a...

Jonathon has spent his life and career living in various parts of the world and building businesses that help grow through practical product-led growth. He shares amazing insights and some actionable steps folks can use in growing their ability to do better demos. A demo is a product story Demos are an intimate moment What is wrong with demos today People will forget the features but remember the...

Daniel understands how marketing ops and sales have more in common than most people think. He shares his knowledge with us on a variety of topics How soon should you hire marketing ops in your organization? Where do I find a marketing ops person? Key components of defining marketing ops.  Where should the CRO come from, Sales or Marketing? Does and don'ts giving VP Sales and Marketing Ops The big...

Use sponsor dollars to drive membership costs down not up Sponsors who flourish think long term not near-term conversions Why he thinks there's a "little bit of Hollywood in SaaS" Why he thinks nobody wants to go back to the office full-time Learning through osmosis is lazy sales leadership

Volume is about time reduction 5 Step Sales Process: Fear - Trust - Curiosity - Commitment - Action Why a dial shouldn't be considered a "step" What professional gambling taught him about selling How to combat the relentlessness and loneliness of remote work

Justin is a sales savant who can explain the complex in simple ways. He shared some amazing insights that all Sales Leaders need to know about building their revenue organization for 2022 When hiring, how do you find grit? What do "good communication skills" really mean? How to win the Recruiting War for 2022 6 levels of genius As a rep, what should I look for in a sales leader? The buyers who buy...

After a few successful exits, Andy has no desire to slow down. He shares some amazing insights on growing your company from early stage to exit, including: Is it a disadvantage to being a non-technical founder? Best advice to scaling at Series A, B, and onward Don't be afraid to overpay for a new hire in the early stages Guiding the technical founder that's ok to spend money Is pay to play for int...

Heather started from not just humble beginnings, but as she says, "poor".  And she's used that to drive her own successes. The advice she gives is AMAZING! We can do hard things How to teach confidence How to find your passion and purpose Make sure you know you're in a growth industry Move fast, break things, and grow How to get uncomfortable How do you become a speaker 101 Fear means greenlight a...

Steve shares his personal journey through addiction to business leader. He shares amazing insights on all levels including:  Being a non-sucky company is harder than you think The discipline for getting great and not being distracted The key is consistency Growth is not the problem, control is the problem Measuring for curiosity and discipline VPs of Sales need to do more than steer the ship

Howard breaks down the concepts of AI in sales in the simplest and easiest conversation to date. We are getting there, but we aren't there yet. Learn about the following from Howard: How AI will augment us, not hurt us What AI in sales won't replace Own your failures will help you grow. Why passion matters more than anything.  Statics. Math and Machine Learning are NOT AI Difference between statis...

PLG - Product Led Growth. All the rage and not quite all the understanding. In this episode we speak with  Breezy  Beaumont of Correlated to discuss where and how sales, marketing, and customer success should be aligned. Topics include:   Understanding how Growth differs from CRO. Best collaboration tools. How not to use a collaboration tool. No human thrives with no autonomy.  Freemium, Self-Serv...

Sales=Transactional. BD = Relational based Care more about the personality type than your pedigree Difference between selling to HR than other departments Manage to performance is better to manage tenure No Undergrad degree but I have an MBA Understand the process more than the product The one thing missing in your 30, 60, and 90-day plan

Difference between Millennials and GenZ in sales The day that turns your life around The best line for handling the competition EVER Going from being an engineer to a life of sales Technology is accelerating faster than our DNA 5 Things that can kill every deal. No need, no desire, no urgency no budget, no trust The future is already here it's just not evenly distributed Moving from persuasion to...

What medical device sales are really like. Job Security = Money, work for self, flexibility You don't have to always be accessible Optimizing happiness and money Re-starting after taking 2 months off

Ashley, Galem, and Niraj provide great feedback and answer audience questions. Topics include: Effective 1:1s Driving Accountability Creating a safe place to learn How the Sales Stack is Evolving into a coaching stack What to do when you don't have the saas coaching tools

Kris went straight from AE to co-founder and has raised over $50m. He shares a ton of sales, leadership, and fundraising insights including: How corporate gifting evolved When does it go from cool idea  Going after venture money is just a sales process The term sheet is just an MSA What it means to "be prepared" when raising money How to leverage your early stage investors How to determine the rig...

Michael has been through the wringer, literally. As he did the hard work to become sober he eventually realized the similarities he saw in the business and leadership world. He shares actionable insights into leadership and accountability with us during the episode Stop telling people what to stop doing. Rigorous Authenticity of Who You Are Surrender the Outcome, not trying to control them Doing U...

Today, we're celebrating our favorite man and resident Surf & Sales co-host: Scott Leese. In honor of his birthday, we wanted to bring on some of his closest Thursday Night Sales friends like Amy Volas, Mike Hook, Kelsey Calabro, and more.  We know how much he loves attention on his birthday, so what better way than a podcast to talk about all of the reasons we love Scott, our favorite memories wi...