Supercharge Your Membership Show

It's not secret that the membership model is the easiest way to generate recurring income while leveraging your time and your expertise. But, if you have an existing service business, you're a coach, you provide done for you services, how do you go about even figuring out if/how that would work?

Add revenue from your membership! I know that there are quite a few membership site owners that wished their membership would make them more money...

We all have seasons, where we're all excited about our business and what we do, and there are times where we need to slow down, take a step back and see if what we are doing still aligns with what we want.

When it comes to memberships, some people say you sell once and get paid over and over, well my friend this is not entirely true, because at every payment cycle, monthly quaterly yearly, they have a choice they can make to leave.

Today I'm talking about a member acquisition strategy that works SO well when it's done right and that many membership site owners don't even think about. Yet it's right in front of them!

Today we're talking about pain diffusion and in our marketing, in our sales communication we help our future buyers turn that anxiety into anticipation.

I know that might sound weird, cancellation, process, they are leaving, why would I want to make them feel seen? Because even do we run a business and we want to make money, we are building relationships with people before anything else. I would also tell you that some membership that do this really well get up to 20% returning members!

This is a hot topic in the membership and online learning industry. Where do you draw the line? You want the content to help, but not so much that they won't need your paid offer. So how do you choose? Here is one way to look at it 🙂

How to get 50+ pieces of worthy quality content that our audience wants and needs and get it done TODAY. Struggling to stay consistent show up online with good engaging content that gets your audience engagement? Here is my humble tip on how I make it happen...

I want to share with you a story. I was on a call last week with a women who is a coach. She is a successful confident coach. She is almost fully booked with 1 on 1 clients and she booked a call with me after a video I made on LinkedIn about scaling a coaching business. she wanted to find out more.

See the trial as a conversion tool, so you have to work at converting your trial member to a long term members. That means: ensure great experience, no frustration, plenty of value upfront and a quick win to get them to see, yes I am in the right place.

When you have an idea to build a membership but you haven't got the momentum to get it going (or you had it and you lost it because of the tech or whatever that is)...

What? Yep you heard it right, you can pre-sell your membership before you have spent a minute building the actual platform and created the content! Let's look at why this is definitely and option and what it really means!

Why is scarcity having such a bad rep? There are very valid cases to use scarcity! Scarcity in the context of online programs (course or membership) is the situation where there is a limited availability: not always open so you go on a waiting list, or there is a limited number of seats. It creates a sense of urgency for people to signup now and not tomorrow, or next month.

So I had a call yesterday and I really wanted to share what came out of this call with you because I know for sure it is going to help a LOT OF YOU. And this is not the first time I seeing a big disconnect between what someone wants and what they are actually doing or planning to do.

Let's talk pricing today! it's a hot topic, because it's not easy to change pricing and you want to make sure you price it right? You need a pricing strategy!

Long term success is based on our ability to consistently produce results for our clients. For memberships I call it the membership bliss cycle and it's pretty simple, if you can implement that, you will see your membership grow exponentially!

How much work is it to maintain a membership? You can make it easy on yourself or you can make it hard. It's a scalable business model. But if you're not careful it can become a time sucker.

Top 6 mistakes membership site owners make...

This is a very common question and when I am asked I always respond with another question, what does "best" mean to you? If best means more money (more members)? Does best means less stress so something you can see yourself do for years to come.

Couple of tips to help you justify the price of your membership. You might say I don't need to justify it's worth it, well it is to you but that really matters is what the people that visit your sales page think. So let's make it really clear to them why this is a great price.

Grab your ideal member's attention and get them a quick win!

Neglected? Don't think about it. Don't know how to do it, what to say... And that's what were going to talk about today!

I should do a membership. Or maybe a course.. no a membership is better! Wait maybe not.. How do you choose?

3 neuro-tactics you can use to prime your audience to make the right decision for themselves. Priming works by influencing the way the brain interprets previously seen information and linking it to desired outcomes.