Super Creative

Today on the podcast I speak with the clever Morven McAuley -  the founder and director of Tradecraft .   Tradecraft operate behind the scenes, looking deeply at brands and businesses to discover effective ways to get competitive growth. When they do their job well, no one knows they were involved because they’re too busy looking at the brands they work with. That’s tradecraft. A brand visionary a...

Today on the podcast I speak to Kate Hall - sustainability inspirer, content creator and founder of online platform Ethically Kate and the creative genius behind her popular Instagram account of the same name.  Kate is an educator, activist, blogger and now author who advocates for living and decision making that respects and protects people and the planet. Creating content for Ethically Kate and...

Today on the podcast I speak to the lovely Grace Glass – co-founder of Natural Paint Co. - a kiwi owned and operated manufacturer of sustainable paints and wood oils. The company was created with an uncompromising promise; to make the world’s best paint that is healthier for people and the environment. After learning the pitfalls of the paint industry (which for over 70 years has favoured petroche...

Today on the podcast I speak to the truly delightful Prue Watson and Kate Cullwick  – sisters and owners of Foxtrot Home , an online store supplying beautiful french flax linen and NZ wool bedware to homes throughout New Zealand and beyond.  It all began when the sisters decided they wanted to start a business together - the vision was for them to be able to work from home and for themselves. They...

Today on the podcast I speak to marketing powerhouse Kelly Müller – owner of Kelly Müller Consulting . KMC is a modern marketing consultancy that elevates brands to the next stage of their business. For the past fifteen years, Kelly has been growing businesses, brands, and reputations through innovative and progressive strategic marketing initiatives with experience ranging from multi-national ret...

Today on the podcast I’m speaking to Morgan Maw – founder and creative genius behind Boring Oat Milk . Boring is a New Zealand oat milk company making oat milk in New Zealand with New Zealand oats, in fact it’s the country’s first 100 percent New Zealand-made oat milk to be sold on supermarket shelves. It’s no secret that plant-based milks are having a moment, and oat milk is no exception. Since i...

Today on the podcast I speak to the awesome Liv Buchanan – owner of two epic small businesses, The Little Op Shop and Liv Buchanan Photography . After having her daughter, Liv was blown away by the amount of incredible secondhand kids clothing that was waiting to be loved again. She found shopping second-hand to be a great sustainable (and budget-friendly) option for clothing kids, so she decided...

Today on the podcast I speak to the delightful Sam Michelle – a New Zealand born artist who has lived in Melbourne Australia since 2001. Sam’s practice is based on still life, building compositions & stories using her ever growing collection of ceramics & textiles. As well as creating the most beautiful paintings, Sam enjoys growing her own flowers in ever expanding cottage garden. She the...

Today on the podcast I speak to the amazing Danny Clayton – founder of Salt Gypsy . Drawn from a lifetime chasing long period swells, Salt Gypsy is a women’s surf lifestyle company celebrating female surf athleticism and style in the lineup. Salt Gypsy focus on developing stylish & long-lasting products for discerning women of the sea. Salt Gypsy is a global female surfer-owned company (which...

Today on the podcast I speak to the awesome Olivia Moon – founder & director of Nodi Rugs . Handmade woven floor rugs with a focus on natural and unique textures, Nodi creates a natural place of connection between people, their environment, and our planet. Olivia is seriously passionate about design, natural rugs and transforming people’s homes through by mindfully creating environments that a...

Today on the podcast I speak to the brilliant Anna Church – Sculptographer and renowned NZ artist. In her own words - the Sculptography medium is Anna’s alternative to putting paint to canvas.  Instead of paint, she builds, arranges and sculpts her visions to express her ideas.  She then captures her creations through photography which results in the most beautiful, limited edition fine art prints...

Today on the podcast I speak to the awesome Liz Viviani – co-owner of Found - a boutique physical and online retail store specialising in clothing and homewares from thoughtfully and sustainably conscious brands from New Zealand, Australia and beyond. Found is a space to gather like-minded people and make new friends. Along with her business partner Annmaree Parsons, Liz opened Found just over a y...

Today on the podcast I’m speaking to the lovely Shaye Woolford, floral stylist and owner of On My Hand – a creative event studio specialising in floral design, planning, styling and coordination. On My Hand are experts in creating the most wonderful atmosphere at any event - intuitively designing to suit the space, couple, brand or occasion.  In order to truly appreciate what Shaye does, you reall...

Today on the podcast I speak to Lavinia Ilolahia and Talia Soloa – founders and designers of made-to-order womenswear label Layplan .  They describe themselves as besties, business partners and brown girls on the journey of celebrating the nuance of the human form with garments that observe and celebrate loveliness and boldness. They’ve always designed for themselves first and by doing that, they...

Today’s guest is the amazing Gem Adams – editorial stylist and co-owner of design store Blackbird Goods .  Described as “thoughtful home and lifestyle wares to better your everyday” – Blackbird Goods was created not only as a store but as an idea, an ethos and way of life, where you will find hand-picked, ethically sourced treasures found around Aotearoa and abroad. Based in the Hawkes Bay and led...

Today’s guest is Sonya Williams - co-founder and co-CEO of Sharesies - an online investment platform that aims to make it easy for everyone to invest. Sharesies is a kiwi tech start up success story and Sonya is one of six co-founders who are on a mission to create a financially empowered generation - starting with making investing easy, by breaking down the current barriers that stand in the way...

On today’s episode I’m talking to the cleverly creative Zoe Salmen –Co-Founder and Managing Director of online retailer, Little & Loved .  Established in 2013, Little & Loved stock a beautifully curated range with some of the most loved baby and children’s brands. In terms of online stores – I believe that Little & Loved are a really great example of a business that combines a beautifu...

Today on the podcast I am speaking to wonderfully creative Carmel Van Der Hoeven . As a self taught, multidisciplinary artist Carmel is an all-round creative that uses painting, ceramics and illustration to explore her creative ideas resulting in a diverse range of work. Carmel’s work mainly features observations taken from her surroundings that resonate with her. Her current (amazing) floral seri...

In today’s episode I am speaking to the very creative Ella Drake – founder and creative director of Monarc Jewellery . Beautifully created by master goldsmiths, luxurious and practical enough to be worn every day. Monarc Jewellery has an emphasis on craftsmanship, premium materials and bespoke service. Its objective is to create modern, timeless jewellery to be worn now and passed onto future gene...

Today on the podcast I speak to the wonderfully creative Emma Hayes - the owner and creative director of Emma Hayes Textiles – a NZ design company with a vision to create beautiful textiles for beautiful spaces. The company produces wallcoverings, fabrics and accessories for commercial and residential interiors. Emma’s brand has an original, distinctive, and beautiful design aesthetic – designs ar...

Today's podcast guest is the creative colour-guru Alex Fulton. If you have been a fan of interiors in New Zealand at all over the past 10-15 years, you have most probably heard of Alex. She’s the Creative Director of Alex Fulton Interior Design, owner of AFD Store and has recently opened AFD Workshop in Christchurch. Alex is a true multi-disciplinarian; she’s been involved in all manner of cr...

Today's podcast guest is my creative and thoughtful friend Heather Hale . Working as a personal stylist for over ten years Heather works with predominantly women (and sometimes men) to help them discover and implement their own style that supports who they are - both inside and out. As well as this Heather speaks on finding your personal style and fashion trends at various events and also wor...

In today’s episode I’m talking to the awesome Anna Ross – founder of Kester Black - Australasia’s most ethical beauty brand, making nail polish that’s kind on you and kind on the planet. Plenty of beauty brands claim to be ethical. But at Kester Black, sustainability and social justice aren’t just glossy marketing buzzwords. Anna is on a mission to redefine the industry standard – not only creatin...

In today’s episode I’m talking to the wonderful Julia Atkinson-Dunn – creator of Studio Home and most recently, author of gardening book Petal Power. It’s actually very hard to articulate who Julia is and what she does in one short sentence. As you will hear in this podcast she’s a self-described writer, designer and artist under the umbrella of Studio Home but I would describe Julia as much more...

In today’s episode I’m talking to the awesome Yeshe Dawa – owner and creator of The Midnight Baker . Yeshe is the creator of the Freedom Loaf, a gluten, dairy, refined sugar and yeastfree bread, which is sold at cafes, restaurants and retailers across the country. Along with her team, Yeshe makes the Freedom loaf and a few other goodies at her commercial kitchen on Dominion Road in Auckland. The i...