Sunrise: First Light for What's Next in B2B Revenue.

One of the most painfully obvious, and painfully difficult, strategies in B2B growth: Own something. A channel. A content type. A category. Own it so fully you become unignorable.  Love this topic on so many levels.

We have 86 days until Thanksgiving. And a lot of decisions to make between now and then. A final push to finish the year strong. Planning for 2026 is layered on top of the day-to-day. And with so many decisions to be made, it begs the question: how easy or hard will it be to make these decisions on your team? 

Last Sunrise before the long weekend. Let’s make it a good one. Today, we’re focusing on what you sell. And how you sell it. And if you’re selling services or solutions , or as I've heard it referred to, “selling the invisible," this one’s for you. Here’s a hard truth: if you click through B2B websites, a good percentage of firms treat their offerings like a buffet. A little of this, a l...

You'll hear a lot of strong convictions from our team at JumpSeat, among them: Almost every revenue team would benefit from running at least one demand pod We vastly underutilize the idea of high-value offers to close more deals. Picture a $100,000 deal with a 40% margin. Or a $1M deal with a 30% margin. You’re telling me it’s not worth carving out $2K–$5K to win that? In this environment, wh...

They call the Kentucky Derby “the greatest two minutes in sports.” It’s a moment packed with stakes, speed, and strategy. A year’s worth of training and generations of breeding all ride on what unfolds in the blink of an eye. In B2B revenue, there’s an equivalent moment. It’s not race day. It’s discovery. Far too many demand teams still treat discovery as a standard sales step or motion. In truth,...

Here's a fun fact to kick off your Friday: 95% of your thinking happens without you even knowing it. It happens at the subconscious level. “While you’re reading this very sentence, your brain’s doing the work that still makes AI jealous behind the scenes, filtering memories, scanning for patterns, and running a nonstop emotional highlight reel. And yet… We still pretend that B2B buyers make d...

What the world’s best airport teaches us about systems thinking and predictable revenue. Good morning and Happy Wednesday! Today on The Sunrise , we’re diving into systems thinking. Why? Because in B2B revenue, predictability is the holy grail. How do you get there? → Consistency. How do you build consistency? → Systematic thinking. It’s how the world’s most efficient, elegant revenue teams run. ...

For years, the “boiler room” defined how people thought about sales.  Loud. Aggressive. Rows of reps hammering the phones with scripts and quotas taped above their desks. Movies like Boiler Room and The Wolf of Wall Street etched it into culture. That era is over. But phone-first teams are anything but dead. In fact, the best ones today are thriving. The difference is that they aren’t fueled by pr...

Happy Friday Risers, Last Wednesday, we discussed how better questions help build stronger beliefs at the end of the Sunrise.  The feedback was really positive: Belief is critical. We all know it is, and yet, it's hard to prioritize, we don't talk about it enough, and it's really hard to gauge overtly.  Today, we're digging into building belief on revenue teams: arguably, the m...

If you do only one thing this week to accelerate your firm's growth, make it this: audit the questions you’re asking your revenue team. Here’s the truth: the speed of your growth is directly tied to the quality of those questions.   In the Theory of Constraints, the fastest way to build momentum is this: find the constraint, follow the constraint, and fix the constraint. And the only way to f...

We’re now approaching 400 listeners, and the feedback from week one has been overwhelmingly positive. The highlight was by far and away the Ptak Family Ravoli story.  Thank you for tuning in, sharing episodes, and for the ongoing feedback. It’s fuel for keeping this going. Today, we're talking Handoffs. A topic that doesn't get nearly enough airtime.  ---- In a world of inbox overload, A...

The headline from this week? On Wednesday, Clay raised $100M at a $3.1B valuation. But the raise isn’t the full story. Just before this news broke on Wednesday, we broke down the complex, bloated B2B funnel. The necessary 2,878 impressions, on average, need to close a deal. The 266 touchpoints. The labyrinth that the pipeline generation has become. Today, we’re talking about the antidote and where...

Today we’re breaking down one of the most important customer journey research studies in all of B2B revenue right now. You’ve probably been feeling it lately as you build pipeline: deals are taking longer, requiring more people, and demanding more touches than ever before. Now we have the data to prove it. HockeyStack Labs followed 150 B2B firms over an 8-month period last year ranging in ARR reve...

Just a few more weeks until the kids are back in school and our first full week of Sunrise is officially here. On Friday, we broke down the Bridge Group’s 2025 report on BDR teams.  Today we’re shifting gears and talking about something that touches every corner of the revenue team: content. ---- In a world of inbox overload, AI hype, and collapsing go-to-market playbooks, Sunrise is your five-min...

Today, we’re breaking down one of the most important benchmark reports in sales development: The Bridge Group’s 2025 SDR Report. This report has been tracking SDR and BDR trends for over a decade. It’s the closest thing we have to an industry-wide health check for pipeline-building teams, and the data this year? It’s loud, clear, and pretty blunt. ---  In a world of inbox overload, AI hype, and co...

In a world of inbox overload, AI hype, and collapsing go-to-market playbooks, Sunrise is your five-minute daily reset for B2B GTM leaders. If you own a number — MQLs, pipeline, quota, or top-line revenue — this podcast is built for you. Every weekday, we deliver one clear, actionable idea to help you lead with more focus and less chaos. Inspired by the calm clarity of The Daily , Sunrise is powere...