Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners

ChatGPT has been the biggest game changer for Small Business looking for productivity improvements.  There has been a lot of talk about what AI can and can't do and what you should and shouldn't do with AI. Last week I uploaded our P&L and Balance Sheet because I wanted to get some advice on how our company is going.  I think this will be something that ChatGPT should be really good at. This podca...

This week we look at productivity tips for your Small Business. Inflation is running wild around the world and Governments are looking for the best solutions to bring it back under control.  Increasing productivity is a great way to do this.  It means higher profits, higher wages and businesses have more resources to reinvest and grow their businesses. We look at a range of tools and tips that we...

Artificial Intelligence is going to be our Industrial Revolution.  Already there are huge technical advances - and it is only really beginning.   We detail the Top 10 AI tools that we are already using in our companies and how you can use them in your business. Have a listen to the podcast to find out how this will impact your small or medium-sized business. Check out the  podcast show notes for m...

What is AI?  How will it affect your industry?  How can you improve productivity?  AI is going to be our generation's Industrial Revolution.  The changes from this are going to be huge, so all small business owners need to understand the threats and more importantly the opportunities that come from AI. Have a listen to the podcast to find out how this will impact your small or medium-sized busines...

This week we look at the Message from Garcia, an article written in 1899. What was the message? Who carried it? Why him? Most importantly - how does this fit into your business? Finding someone who can take a message to Garcia, or more than one will make your life, as a business owner, a whole lot easier. We use the message to help us illustrate to our team what we are looking for.  You can too. C...

How can small business owners manage the impacts of inflation? We look at the impact inflation will have and offer some tips on how to best manage running a business in a high inflation economy. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .

Hiring today is a global issue for Small Businesses.  We look at some of the strategies that successful small businesses are using to be able to hire the right people as well as getting the most out of the team you have. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .

What is the Great Resignation? How is it effecting Small and Medium Sized Businesses? What can you do to manage it? We discuss some of the facts and ideas to move forward in what is a very turbulent time for SMEs For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .

How can the Rockefeller Habits help your business grow? We discuss how we have gone implementing the Rockfeller Habits as we work towards scaling up. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .

I am a huge fan of the Rockefeller Habits and Scaling Up books by Verne Harnish.  We discuss how we are going on our journey of implementing them in Extreme Networks. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .

Firing employees is a really difficult process for everyone - the business owner or manager, and the employee.   We discuss some of the mistakes we've made, how to avoid it, and if it absolutely has to be done, the process that we use. Obviously employment law differs around the world, so get legal advice first, but this process focuses on minimising the firings you need to do and ensuring they ar...

We discuss the Martech - Marketing Technology - that we use to run our marketing campaigns.  Mostly free and easy to use, these are the tools you should be looking at to see if they fit into your marketing plan, so that it can achieve the goals set out by your business plan and personal plan. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tac...

We discuss free and easy to use marketing technology that small business owners need to at least know about, if not use, to market their businesses successully. For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .   Let us know what you thought of the podcast on Linkedin or Facebook .

This is Part    For Small Business IT Support visit our IT Company, Extreme Networks . For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business .   Let us know what you thought of the podcast on Linkedin or Facebook .

This episode covers the latest ACSC Cyber Threat report.  We marry this up with some real-life hackings that we have seen in local businesses and we cover how you can secure your business. Have a listen to the podcast and do some marketing to get those customers in. Let us know what you thought of the podcast on Linkedin or Facebook .

This special COVID 19 Podcast looks at Leadership, Runway and pivoting for small businesses in the face of COVID. Business has changed massively and runway is now key.  Businesses need to cut expenses very quickly but they are also looking for new ways to grow their revenues as the business and consumer worlds are changed massively. To help you through the crisis, we have our Free Restaurant Tools...

This podcast looks at some of the tactics you can use to manage your business better with the Coronavirus / COVID 19.  We look at suppliers, customers, your team and your cashflow with some ideas to help you get through it all. We have some tips that will definitely help with business continuity and cash flow for Small Businesses. Check out our show notes for more details on this podcast.

This podcast looks at Small Business Leadership. Your team will perform better with better Leadership, but for many small business owners, they never get any formal training in Leadership.  What is it and how do you do it? Check out our show notes for more details on this podcast.

Comms is one of the big tech disruptors in Small Business - have a listen to our latest podcast and get some ideas about how you can drive growth in your business with better communications. Check out our show notes for more details on this podcast.  

I recently received a scary email involving my PORN BROWSING HABITS!?!?  The email threatened me with everyone in my contacts getting a picture of me along with my browsing habits.  WHAT SHOULD I DO? We break down what these email means and how they can start to generate emails that can be really scary and fool people into paying Bitcoin with these emails. One step in looking at these emails is Ha...

Firstly we looked at some of the equipment we use for doing our podcasts. We use the Audio-Technica ATR - 2100 USB.  This is a great directional microphone that cuts down  Mackie 802 VLZ4 - We use this mixer to be able to do a mix minus setup to be able to record Skype interviews.  It is a little technical and I am no expert in it, but I tried software like Pamela recording and it didn't produce g...

It can be really difficult to understand how effective your podcast is going.  Podcast statistics are a bit of an arcane art, and it is difficult to understand the relative difference in downloads between podcasts and also there are some great ways that you can find out which parts of your podcast resonate with your audience. We look at what you can find out about your podcast from iTunes.  How im...

Steve Hui, the Points Whisperer, is the owner of I fly flat.    We talk about what the tricks are to using points in your business to be able to fly business class.  Business owners have a huge advantage when it comes to Frequent Flyer Points.   We recently talked about " How to take a holiday as a business owner. "  I think it is really important to travel, partially to unwind and destress from y...

Meeting effectiveness is a problem in businesses large and small so we tried a new approach to improve the productivity to come out of our meetings. We look at Slack .  This is an awesome communications tool, which has a free plan (that is the plan we use).  It helps decrease our huddle meeting time, provides an easy way to get information quickly and bring the team closer.  It is especially impor...

Creating bespoke software for your small business has never been easier or cheaper than it is today and it can make a fundamental difference to the productivity and profitability of your business. We look at Google Analytics.  Do you know how to use Google Analytics?  It tells you some key metrics for your website. Most small business websites get around 500 to 1,000 visits a month.  Where are the...