Success Stories with Marshall Atkinson

Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands?  The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution.  Th...

Many apparel decorators design, print, and produce orders for the collegiate or school market.  Building more sales is a game that everyone wants to win. On this episode of Success Stories, we’ll speak with Spokane Washington’s Brayden Jessen with Zome Design on how they build a better platform for this unique market.  What goes into making their program successful?  What about marketing or distri...

One thing that contract apparel decorators sell most is Trust, with a capital “T”.  Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional.  Everything is about the relationship. To that point, on this episode of the Success Stories podcast, we’ll be discussi...

Promotional marketing companies have always tried to connect the best products for the best use cases for their clients.  But do they always make the world a better place? One company has found success with targeting the marketing needs of clients and aligning them with products that offer a deeper and more meaningful story. Social Good Promotions works diligently to link promotional marketing pro...

How do you tie creative art development into more sales?  On this edition of the Success Stories podcast, we’ll dig into that by discussing how Jeremy Picker and his team of creative professionals have found success by going the extra mile when developing ideas for their clients.  We’ll break it down by examining their process and unique ability to translate someone’s idea into a fully developed a...

During and after the coronavirus pandemic, many screen-printing shops found success by developing a local “Here for Good” campaign to help surrounding businesses in their community stay afloat during these difficult times. In Rockford Illinois, one business owner, Jarrod Hennis developed a “Here for Good” campaign and assisted businesses in his area to raise money by selling t-shirts.  Each shirt...

COVID-19 has shifted a lot more business online recently and with great uncertainty ahead, you'll need to make sure people can find you online.  In this episode of Success Stories, we'll help you get ahead of the competition and make sure you're set up to drive new business to your website. Shelby Craig with Rocket Shirts will be sharing his knowledge of what you'll need to get...

A lot of revenue streams have dried up due to the COVID-19 situation.  Many businesses have been forced to pivot into a new direction. Today we are going to discover how one company has found success with new opportunities.  We will be talking about this with Danny Rosin and Robert Fiveash with Brand Fuel.  They are the leaders of a free-spirited brand merchandising agency that delivers experience...