Success Beyond Podcast

Pinterest is a platform that you have to have for your business. Why? Because if you’re planning to be in business for years to come, then you need to be found. Kyrsten Ashlay is a wedding photographer and Pinterest guru who has used the platform to seamlessly move her business across the country. Listen as she shares how she did it.   First things first, why is Pinterest necessary? Because it is...

Boundaries are some of the most important things in your business. Nothing will ruin a good working relationship faster than someone stepping over or through your boundaries. How do you make sure that you’ve properly established your boundaries and then enforce them?    First you need to lay them out for your clients. Everything from your hours of operation, how to communicate with you, and when y...

Have you ever seen those posts in large Facebook groups asking to follow each other on Instagram? Seems like a great idea right? You boost your follower count and show Instagram that you’re an active user. All I can say is… stop!   I know that this is an unpopular opinion, but when you follow a bunch of other people who are doing what you do, you are actually hurting your Instagram strategy. All y...

It doesn’t matter if you like numbers or not, as a business owner you have to understand your money. Katelyn Magnuson is the freelance CFO and knows how to help you work through your numbers to reach your goals.   Katelyn spent her 20s moving through various roles between corporate and the online space. What she learned is that our parents’ and grandparents’ way of doing money… no longer works.   ...

Giving your clients an amazing experience is one of the best ways to ensure repeat business. Think about it. Are you more likely to rebook with the same hairdresser over and over if she remembers your birthday?    The same concept applies for your photography business. Which is why I wanted to share my three favorite tips for up-leveling your client experience.    First, always be on time. Be on t...

There’s really nothing else to say about it… but I will. When it comes down to it, the relationships that you grow and foster each and every day help you to thrive in this entrepreneurial world.  As photographers there are several different relationships that you should be working to cultivate, but one of the most important is your vendor relationships. I’m not talking about just the wedding plann...

When you think social media marketing… what comes to mind? If your first thought is to run away screaming… then you’ve obviously never talked with Megan Breukelman. She is a social media marketing guru on top of running her own successful photography business and is dedicated to helping other photography professionals build profitable businesses. One of the biggest challenges photographers face is...

The Covid-19 pandemic is still going strong and as such I’ve had to completely revamp my workflow and processes. I’m sharing the strategy I’m using to get a full day’s work in with 40% less time than normal. You may or may not know this, but I have a VERY active two year old. Also, on the days my husband works, he is gone at least 16hrs at a time. Prior to the current state of events, my son was g...

Get ready to learn my top ten tips to move your business forward so you will come out on the other side of this pandemic ready to go. I’m touching on some mindset tips, productivity tips, and ways you can uplevel your skills until you get to start using them again.    How much attention do you pay to your website? I know you’re posting and adding new content, but have you paid any mind to your SEO...

Do you believe it’s possible to go from being a graphic designer to a booked out wedding photographer in eighteen months? Listen to my guest, Joy Michelle , and I chat about how she did it, the importance of branding, and much more on this episode.  Joy is an intimate wedding photographer, a YouTuber, and a coach to other creatives like herself. She helps photographers go from passionate to profit...

Leaving a corporate career is never easy, but Jodie Brim is here to discuss how she made the transition successfully. She is an amazing photographer and shares how she plans her year, why Dubsado is her go-to tool of choice, and the things you should consider as you’re building your business.  Jodie has been in business since 2013 now and has learned so much about the business. If you’re looking t...

“You are never building the brand for where you stand today,” Katie Saunders How secure is your position in the market, and what is your core message? Listen as my guest, Katie Saunders , and I discuss this and more. Katie is a brand designer and strategist who combines artistic talent with an in-depth knowledge of marketing strategy to create beautiful, effective brands and websites. Katie and I...

Wondering what a CRM is and why you need one? I’m sharing all the benefits of using client relationship management (CRM) software and why I believe it’s a must for running a successful business.  I am the owner of Success Beyond The Lens , a business management and marketing company for photographers. I went from the corporate world to the virtual one and I’m not looking back. My CRM of choice is...

Welcome to the Success Beyond the Lens Podcast! My name is Jenn Bays and I am going to be giving you the actionable tips and advice I use, every day, to run my client's businesses. You can look forward to amazing interviews with marketing experts, Facebook Ad gurus, and awesome professional photographers (as well as many, many more!) I want you to KNOW that you're running a well-rounded business,...