Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick sits down with Marshall Bex, CEO & Founder of Vooks, the first video streaming library of animated children's books.  Marshall talks about his early career working with large brands like Nike and Gatorade, and how his experience in taking products to market has helped in his entrepreneurial journey with Vooks. In launching th...

Ajay Kori is Co-Founder & Chairman of UrbanStems, a plant and flower delivery company that rewrote the book on what was traditionally a business with a reputation for a surprising number of dissatisfied customers.   He joins the latest episode of Subscriptions: Scaled podcast to talk with host Nick Fredrick about how UrbanStems has disrupted the flower delivery industry by building a business from...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Nik Hall, Co-Founder at Vitafive. Nik shares Vitafive’s unique journey of going from subscription-only to 5,000 retail stores and back to gaining direct subscribers.  Nik opens the episode talking about how he and his partner Garret got into the vitamin business. They started...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Joel Van Horn, CTO of PetPlate. PetPlate is a human-grade dog food company that ships personalized, pre-portioned meals to subscribers. Joel starts the episode sharing his journey from graphic design and product management to being a "white hat hacker." He eventually got into...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Sanjyot P. Dunung , Founder & CEO, Atma Global . Sanjyot shares her unique experience of building a global learning platform for lifelong learners.  Sanjyot opens the episode sharing how she built Atma Global starting in 2003 with CD-ROMs, transitioned to DVDs, and now hosts c...

Rogan shares a little about his background, then he jumps right into the challenges you face with a seasonal and finite demand subscription product. He discusses the data challenges as an early-stage startup, and how they improvise with a simple Google hack to make predictions and measure performance.  A lot of the conversation touches on the unique ways Perlego gains new subscribers.  Perlego is...

PetPlate offers various meals and treats for pets, all made from human-grade ingredients in a USDA kitchen with other human food. They are the only pet food made in their facility.  Gertrude begins by sharing the unique product creation and delivery strategies PetPlate uses to stand out in its niche. This includes the customization of each delivery according to the customer, and even the packaging...

For the past five years, Kevin and his team have had the responsibility of streamlining a payment and billing infrastructure that supports this diverse family of companies. Kevin has had the unique challenge of merging ten different payment systems and teams into one seamless system. And his team is designing a payment system that can support new acquisitions. Kevin shares some of the challenges c...

Tim Murphy, CEO of Branch Basics, joins Nick Fredrick, President of Rebar Technology, in this episode of the Subscriptions: Scaled podcast. Branch Basics offers non-toxic, “human-safe” cleaning products. Tim opens the discussion with a history of the company, its brief shut down and reopening, and its commitment to educating consumers on health and wellness. Tim explains how Branch Basics has alwa...

Vik brings an interesting perspective to the subscription world with a focus on loyalty.  He starts the episode by sharing how loyalty and subscription are great compliments to one another when it comes to creating customers that are happy to pay subscriptions. Vik talks about the real advantage loyalty programs give to subscription businesses. Including the insights that can be gained from loyalt...

What is Sunday? Sunday is a subscription lawn care service that uses data and ag tech to help customers have a good-looking yard without a lot of work—and without all the toxic pesticides. Grass is technically America's third largest "crop", taking up 40 million acres of land, whereas organic farms only cover approximately five million acres of land. People understand the importance of not using p...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by John Sherwin, Co-Founder of Hydrant. John touches on various topics including how subscription businesses can identify their target market and primary use case, things to consider when outsourcing technology, and how to offer the best possible customer experience.  John opens the episod...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Jordan Salvit, Co-CEO and Co-Founder of KitNipBox. Jordan provides insight into what his experience was like founding KitNipBox seven years ago at the forefront of the subscription industry. He also touches on how KitNipBox prioritizes their acquisition strategy, how the product has evo...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Brian Runnals, President and Founder of Recur Outdoors. Brian provides insight into how Recur Outdoors landed upon their current brand strategy and how they differentiate themselves from other subscription businesses. He also shares tips on customer retention, incentives, and building v...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Austin Romansky, Managing Partner at Crema.co. Austin dives into how crema.co markets their subscription to target consumers. He also gets behind the philosophy that allows crema.co to build genuine trust and relationships with subscribers, and how this has all led to decreased churn, a...

Lissa opens up the episode by giving insight into her experience working at a female-led brand, and she shares how working at a brand that puts supporting women at the core of their business has impacted her experience there. Lissa also explains why EBY decided to pivot from being entirely subscription-based to being a hybrid mix of subscription and e-commerce, crediting EBY’s customers with being...

Kristin opens up the episode by providing an overview on Fernish and explaining what the product and subscription model look like. She shares that at Fernish, their primary goal is to allow people the flexibility to change their furniture with their needs and not have to deal with committing to bulky assets. She continues by expanding on the importance of customer experience. She states that contr...

Sai kicks off the episode by sharing that Wing first came to life when four roommates in a messy college dorm room scrambled to find a cleaning service the night before their parents were due to visit. Their efforts were futile, and that’s where the idea for having an on-demand personal assistant was born. Sai also touches on how COVID-19 impacted the business, specifically in causing it to pivot...

Kimberly opens up the episode by describing Go Together as a subscription-based platform that organizes school transportation for students. She takes listeners on her journey with Go Together, which started with acquiring a carpool company, before pivoting to the software-based edtech company it is now. Kimberly continues by diving into why she first decided to co-found Go Together. She credits th...

David is one of the founding partners at ClickFunnels, a subscription-based SaaS company that helps entrepreneurs build sales funnels for their businesses. Drawing from his extensive marketing experience and time at ClickFunnels, David is able to offer insider tips stemming from years of experimentation and innovation on subscriber acquisition and engagement. David kicks off the episode by offerin...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Sinohe Terrero, CFO at Envoy, to dive into the ins and outs of running a successful subscription business, particularly in the context of subscription startups.  Sinohe is a serial entrepreneur who has worked at startups that have failed, startups that have IPO’d, and startups that have...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Tim Lukens, Founder and CEO at True North Loyalty, to discuss best practices for businesses starting out in the subscription space. Tim Lukens has 20 years of experience in the loyalty and subscription space, and talks leaving Affinion, one of the biggest players in the subscription spa...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, shares his thoughts on what he thinks both new subscription businesses and existing businesses looking to enter into the subscription space should do to achieve success when they first start out. Nick touches on the importance of keeping subscription offerings simple in the beginning. He explains th...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Christy Beesley, VP of Merchant Engagement at Rebar Technology, to provide subscription businesses with tips and tricks on how to successfully navigate the holiday season.  Nick and Christy kick off the episode by suggesting different methods subscription businesses can use to different...

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Brian Kehn, Director of Operations at HomeServe USA, to discuss the changing trends in payments and billing operations, how COVID-19 has affected the subscription space, and how subscription businesses can run best optimize their payment operations. Brian notes that over the last 20+ ye...