STYLE AS IDENTITY

Standard sizes aren’t a shortcut for convenience, rather a conundrum for customers. What is a Small? A size 6? A size 30? The standard leaves us in a headspin. Enter 2wo+1ne=2, a brand from Athens, Greece that is solving for this – their pieces come with a ‘fit to size’ option. Their garments are literally made to fit our distinct measurements. The result? Unsurprisingly, customers so loyal they s...

Sandal size guides now go beyond your foot length to include your personal ‘active vs relaxed’ preference thanks to Naito, a 150 year-old, sandal maker in Gion, Japan producing one of the most modern sandal designs of today. Let’s meet Seiji Naito, the 5th generation shoemaker, and learn how an earthquake inspired his new type of sandal using innovative materials that provide comfort, water resist...

How are ‘size’ and ‘fit’ different? Meet Mark Zheng, co-founder of Sene, to get his take on the difference, and learn what it means to run a sizeless brand at scale. We talk about what going sizeless means for inventory, marketing and supply chain — and about how Sene’s AI-enabled SmartFit quiz, informed by art and science, truly fits their consumers’ preferences. Like and subscribe to join hosts...

The theme is price and the mood is reflection. Join Lola & Frankie as they talk about what they learned from the last four episodes with guests Nia Thomas, Naomi Nomi, Capable Design, and Wolven. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup See omnystudio.com/listener fo...

Amanda Lapham and the Wolven team build for a consumer with an ethos of care. So it’s fitting that they allocated their brand resources early on to building a community of people that are still engaged with the brand today. Sit with us as Amanda gives a behind-the-scenes tour of Wolven’s working model with climate partners, their Wolven Pre-Loved program, and everything in between that resulted in...

How do you put a price on a garment that protects what is priceless? Capable Design uses fashion styled with the boldest patterns to protect our biometric data from facial recognition technology – enabling us to protect that which defines us. Rachele Didero walks us through her vision for giving us a choice in when we share our data, and how Capable’s creative approach makes the result a little fu...

  Naomi Nomi defines success of their brand based on their ability to create financial, emotional and creative value. Making a business that is profitable (and therefore sustainable) in order to keep making creative things. Learn how Naomi Nomi’s mission is to help people feel capable of anything - and about their big swings that ended up paying off. Like and subscribe to join hosts Lola Catero an...

Sustainability of self, identity and longevity. That’s how Nia Thomas defines the success of her namesake brand. Learn how she went from wanting to be in Vogue and being accepted by the industry - to getting it - and realizing that being cool? It’s death. So we had to ask her the question of questions: how DID she shed superficial cues for a sustainability of self? Like and subscribe to join hosts...

Use materials to showcase Loved getting to go deeper with Yevu, Been London, Maydi and Fatra as they use materials to showcase their values and literally embody the impact (or change) they want to see in the world. Next episode - you know what it is. Reflection time. Frankie and I reflect on the last four conversations and discuss how our perspectives have expanded, and what questions we now have....

When designing clothes, deciding which materials to use and where to source them are choices that impact all aspects of our lives. Hear from Akilah Stewart, founder of FATRA, a creative waste management company, as we discuss how we’ve been collectively trained to view waste as an output, and how we can re-train ourselves to utilize it as a resource - especially in fashion.  IG: @themajoritygroup ...

Yevu’s vibrant Ghanian wax print fits are the result of efforts by Anna Robertson and Felicia (Fili) Asetsiwah and their team of seamstresses, tailors, procurement officers, and textile vendors. Hear from Anna and Fili as we learn why their business is structured both as a brand and a foundation, and why wax is their print-of-choice and how they use it to create iconic, ethical and undeniably Yevu...

Dubbed 'One of the most innovative fashion companies in the world' by British VOGUE, BEEN London’s founder Genia Mineeva is on a mission to shift perspectives on waste. Hear about why she forwent VC funding and built BEEN off of community investment, and focused on scaling a brand where waste isn’t a taboo topic - it’s the focus.   IG: @themajoritygroup  Text “BEENLondon” to (833) 495-4773 for a v...

Listen to María Abdala Zolezzi, founder of Maydi on why Argentina was the first country to export the best merino wool - and how her brand is building ethical, sustainable systems that raise the standard for harvesting and sourcing quality, natural materials in Argentina.  IG: @themajoritygroup  Text “holamaydi” to (833) 495-4773 for a visual guide  See omnystudio.com/listener for privacy informat...

In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 6 - 9) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us. IG: @themajoritygroup  Text “Heritage” to (833) 495-4773 for a visual guide                  See omnys...

While it may be one of the world's largest fabric producers in the world, with the US being a top export location, India's fashion design influence doesn’t yield the same power. Well New Delhi-based brand Prxkhxr with its high-key but casual silhouettes, is flipping that narrative. Meet founder Prakhar Chauhan and learn how, through collabs with brands like The Hundreds, he's elevating Indian cult...

Jaywalking is lauded as India’s hottest streetwear brand, with hyped drops that sell out too fast for us to catch. Their limited pieces and approach to DIY brand building  encourage a work-in-progress attitude, embodying the brand’s ‘Not the Final Logo’ tagline. Meet Jay Jajal, founder of Jaywalking, and hear how he’s shaping the early days of India’s streetwear culture while challenging tradition...

Carla Fernández is a Mexico City-based fashion house with global influence. Through collaborations with indigenous and mestizo communities, the work has led to the Western re-education of artisan techniques as luxury fashion and shifted public policy to better serve and protect these talented artists and designers. Meet Carla herself and hear why she believes fashion is not ephemeral, but rather a...

Someone Somewhere is focused on decreasing the number of artisans living in poverty, starting with the 12 million living in Mexico. By collaborating with artisans to incorporate their original craft into lifestyle products, Someone Somewhere built a scalable system to meet the demand of 10 million products (each signed by the artisan that made it) this year alone. Meet Antonio Nuño, co-founder of...

Where mainstream fashion has historically thrived off of perpetuating gender constructs, emerging brands like HOMOCO, Argent, Lilith NYC and Stuzo are setting new standards, building towards a future where fashion serves our identity rather than forcing us to fit theirs.  In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last fo...

Stoney Michelli Love, creator of Stuzo Clothing shares what it’s like to build one of the first gender-free brands. Learn with us as we hear how Stuzo did the work to help pave the way and normalize what it looks like to serve our gender spectrum through apparel. IG: @themajoritygroup Text “stuzo” to (833) 495-4773 for a visual guide  See omnystudio.com/listener for privacy information.

Sarah Sukumaran shares her journey to founding Lilith NYC, a Queens-based sneaker brand, with women, femmes, and underrepresented people in mind. An avid sneakerhead since birth, Sarah experienced firsthand shopping for styles and silhouettes that were not designed for her. Learn with us as we hear how Lilith NYC creates footwear that gives our feet the respect and aesthetic they deserve. IG: @the...

Women are judged based on appearance, and it impacts their bottom line 20-40%. This HBR stat prompted Sali Christeson to found women’s workwear brand Argent and dedicate her days to supporting all women and nonbinary people with the workwear and tools that generate the equity we deserve in the workplace. Listen to Sali talk about her journey launching Argent and her approach to achieving collectiv...

Daniel DuGoff shares how the history of queer travel in the US influenced the making of HOMOCO, a brand that embodies summer joy. Discover the core brand tenets that anchor decision making and result in versatile tops & power bottoms that enable queers & their friends to show up & show out.  IG: @themajoritygroup  Text “homoco” to (833) 495-4773 for a visual guide...