Style and Substance

Brand clarity is a complex subject and in this conversation we are talking around some of the things that we consider when getting really clear on the essence and the space in the market for a brand. You'll hear it's not a one size fits all process but hopefully this conversation will give you an idea of some of the varying elements that come into play and how we begin to decide what might get pri...

This is a juicy one folks, in this episode we are exploring the territory of feedback. How to give it, how to take it, and how to handle it without it crushing your soul and your confidence. We dig into the various types of feedback and its use for us in business. What mindset and approach best supports you to stay empowered. What to do when you you don't get great feedback and how to stay proacti...

In this episode Fi is in the hot seat and i'm grilling her on all the things you need to be considering at the outset of a branding project to make sure you get it right from the start. Fi has an incredible wealth of knowledge to share on this topic and I hope you enjoy listening as much as I enjoyed getting into the meat of it with her. As ever please do let us know what you think by dropping is...

Welcome back! Season three is here and we are coming out of the gates with a juicy episode tackling the currently hot topic of scaling. We are both so passionate about running sustainable businesses that are built around what sets you apart and are able to grow without the burnout that seems to feel inevitable these days. We explore the many reasons why entrepreneurs want to scale, the factors you...

We thought we'd round off season two with a meaty one for you. In this, slightly longer than usual, episode we get stuck into what it means to do business on your terms as an empowered and an inspired entrepreneur. Some of the areas to consider when defining what you want work to look like for you and how to keep the bigger picture in mind. We share some of our own stories of how business has evol...

Magic! We know you've got it, but are you trading off it in the best way? Have you fully aligned your business with your strengths and what sets you apart in all it's subtleties and are you putting that front and centre to best effect in your business? If not then you're missing the big trick. In this episode we dig into the importance of finding your magic, particularly in a crowded market. We ta...

Fi was really inspired for us to do this episode, by a recent experience she had in Fortnum's, she shares that story and others as we dig into the importance of cherishing your clients and ways to do that for small and larger businesses. We talk about the importance of saying thank you and various ways to build and reward loyalty. We'd love to start a Radical Revolution of Appreciation and hope yo...

When times are a little tough, keeping your business on track and your motivation high is key. In this episode we explore some of the simple, cost and time effective ways to get some quick wins in your business and give your mojo and your cash flow a boost. We explore how to raise productivity without succumbing to the hustle or getting overwhelmed with the scale of the challenge. We think creativ...

Welcome back to season 2 and welcome to a new year! We really wanted to get 2023 off to a good start so this episode we are focusing on goals and how to set some really compelling inspiring and motivating ones for your business not only at the start of a new year but throughout. We explore the impact of really powerful goals on your business, motivation and productivity. The anatomy of a great goa...

We couldn't leave you the whole holiday without something to listen to so we thought it might be fun to do a little Twitxtmas special. In this episode we take a walk back through 2022. What it looked like in the UK and for both of us personally and professionally. It's a fairly personal episode as we talk about family and some of the joys and challenges this year has brought for us both. As we mov...

In this the last episode of the season we talk about Vitality. A hot topic for both of us and something we are both absolutely passionate about. We dig into what we mean when we talk about vitality and why it should be the first priority of any entrepreneur serious about running a thriving business. We explore the detail of those things that can drain your vitality, including some perhaps unexpect...

In this episode we are getting into the hot topic of rebranding, drawing on her 20 years of experience in branding businesses Fi has a lot of great stuff to say about it. We cover where to start, the importance of having real clarity and why you need to take a strategic approach so you can rebrand with confidence. We dig into exactly what you need to consider before a rebrand and the impact it can...

What does it mean to raise the bar? What's the impact on your self and your work and what responsibility do we have in business for setting a standard of excellence? All these things and more we talk through in this episode. We dig into the value of excellence and the impact it can have commercially on your business. We also explore how the relentless pursuit of excellence can tip into perfectioni...

Is it cliche to say we were inspired to bring this one out?….probably, but we were and it was such a joyful and energising show to record. I didn’t have the heart to edit out the special guest appearance by Fi's lovely Lottie dog, but needless to say she will probably be banned from future recordings... In this episode Fi and I dig into inspiration, what it can do fo your business, what it feels l...

In this first episode we talk about muses, what are they, why you need them, how to find them and we tackle some trouble shooting. We explain the difference between demographics and psychographics and why you need both. How to get really specific with your muses and why you should, and we talk about the different approaches we take that informs the visual branding and copywriting work that we do....

Hello! We are excited to bring you our brand new podcast for inspired and empowered entrepreneurs We’re here to help you sidestep the hustle, keep joy at the forefront of your work and champion a more meaningful and sustainable approach business. Our first full episode will be coming soon and we do hope you'll join us. Warmest Elizabeth & Fiona Hosted on Acast. See acast.com/privacy for more i...