Elizabeth Cairns & Fiona Humberstone
Style and Substance
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Author
Elizabeth Cairns & Fiona Humberstone
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Summer Series Ep6. Hacks for Getting Re-inspired 28.08.2024 11:41
Welcome back lovely listeners to our last episode of the summer series and this week we are talking inspiration and getting out of our comfort zones. Listen in to hear our plans for the summer and ways to stay inspired and do send us your questions to tackle in the next season. Hosted on Acast. See acast.com/privacy for more information.
Summer Series Ep5 Creating A Vitality Manifesto to keep you're Energy High 21.08.2024 8:01
Welcome back lovely listeners. We hope you are thoroughly enjoying the summer and taking your vitality in hand. This week your challenge is to Create a Vitality Manifesto and we can't wait to see what you come up with. Listen in for what themes we will be including in ours and remember to be playful, enjoy prioritising your wellbeing and do share your manifesto's and tag us on on socials. @andthri...
Summer Series Ep4. The Essential Vitality Review 14.08.2024 27:20
This week we are moving away from overwhelm (here's hoping) and focusing our attention on Vitality. Our absolute favourite topic as we both wholeheartedly believe it is the sustaining and driving force of our businesses and what allows us to really leverage their true potential. This weeks challenge is a Vitality Review and you can find all the questions from the review I walk through with Fi over...
Summer Series Ep3. Prioritising to Reduce Overwhelm 07.08.2024 11:06
Having created some space, hopefully turned down the noise a little, this week our short and sweet challenge is intended to help you sift through the spinning plates and those things that are taking up too much mental load and do a little rationalising and prioritisation. It shouldn't take you much more than 20 minutes with the end result being a clear, hopefully reduced and at considered list of...
Summer Series Ep2. Turning Down The Noise. 31.07.2024 8:58
Week two of our bitesize summer series is here and this week we are taking steps to reduce the overwhelm that comes from too much noise. Noise creates interference with momentum, distraction from focus, disruption of our own peace of mind and disconnection from our inner wisdom. We will be sharing our individual take on where the noise comes and the impact it has and our challenge this week is a s...
Summer Series Ep1. Making Space 24.07.2024 15:14
Episode 1 of our bitesize summer series is kicking off this week and in our challenge to take small manageable steps to help reduce everyday overwhelm, this week is all about space. We all undoubtedly know the value of making some space, especially if we're feeling a little overwhelmed, we no doubt crave it. Our challenge this week is to approach creating space from the angle of our environment. L...
Introducing Our New Summer Series: Six Weeks To Less Overwhelm And More Vitality 23.07.2024 2:44
Welcome to our summer series lovely listeners. We couldn't bear to be away for the whole summer so this week marks the start of our short summer series where we will be taking on a journey to hopefully a little less overwhelm and a lot more vitality. Over the next six weeks we'll be offering you bite sized episodes with a, what we hope is, totally manageable weekly challenge to chip away at the ov...
How to Set Priorities in Times of Crisis and other Questions Answered 10.07.2024 57:26
In this our final episode of season 10 we are digging in to some more questions from our lovely listeners, and there's some juicy ones. We explore the challenges of planning effectively, how to remove the worry about whether we are faffing or actually being productive, how to set priorities when life throws you for a loop and how to say what you want to say and continue to show up when energy is l...
Finding your Creative Magic 03.07.2024 43:50
Hello lovely listeners, in this penultimate episode of season 10 we are exploring the challenges of how to find your creative magic and the particular challenges it poses when you don't have an established business. Fi walks us through how she approached this with two of her recent clients. We talk through some strategies and share insights of how to set your creative direction and showcase your s...
The Art of Discernment 26.06.2024 44:51
Hello lovely listeners, we've been paying attention to what many of you are asking for at the moment and it feels like a lot of our community are grappling with some key decisions. Which direction to go? how to shape your business? what is going to be right for you moving forwards...? So today we are tackling the topic of making important decisions. How can we do that in an empowered way? How do w...
Finding your Space 19.06.2024 46:52
This week it's all about finding your space lovely listeners. That sweet spot in the market that when you find it opens up possibilities, reduces overwhelm and frustration and supports you to win the right clients. We explore what it means to find your space, how it fits into the wider picture of the strategic clarity you need to run your business with confidence and intention and some of the key...
Strategy, tactics and why to avoid a knee jerk approach to business growth 12.06.2024 1:04:32
Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why. We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about...
Cultivating Self Belief 11.06.2024 46:10
Welcome back lovely listeners. Season 10 is kicking off with a juicy episode on the essential but often illusive ingredient for every entrepreneur, self belief. In this conversation we explore the transformative effect of this kind of confidence on our business, why we sometimes struggle to find it and how we can go about getting more of it. Enjoy Hosted on Acast. See acast.com/privacy for more in...
Working on versus working in your business and putting your self out there when you're terrified, 22.05.2024 58:07
We're back with the final episode of this season and more of your juicy questions answered. From how to split your time between working on your business and in your business, how to handle putting yourself out there when you're terrified, to how to hold a boundary when you're asked for more than you can give. Thank you so much to everyone who sent questions in, do keep them coming and we'll get to...
Using your Authentic Voice to Connect and Engage 15.05.2024 47:20
Welcome back lovely listeners to Part Two of our Finding your Authentic Voice mini series. In this conversation we dig a little deeper into how we can apply our authentic voice to engage and connect meaningfully with our audience. Along with what to bear in mind when setting yourself up for any writing project there are some key copywriting hacks that are industry tried and tested. We hope this in...
Your Questions Answered 08.05.2024 40:33
Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font should I use to the state of the economy right now and how we can find our agency and lots in between. Using your voice part two will be coming up for you ne...
Finding your Authentic Voice part 1 01.05.2024 32:18
Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice. Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business....
What We've Learned 27.03.2024 30:53
Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of...
When the Answer to Conflict is Holding a Boundary 20.03.2024 40:16
This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of...
Taking Control of your Business 13.03.2024 37:08
So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed....
Your Roadmap to a Show-stopping Brand 06.03.2024 50:45
I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entrepreneur beginning the branding journey, rebranding or wanting to know how to make the most of the commercial potential within their brand. Fi takes us thro...
Flow not Force - creating more ease in business 28.02.2024 41:54
Hello lovely listeners, as we move into spring it feels like the perfect timing for a conversation about flow. Why, along with vitality, adopting the flow principle of The Empowered Entrepreneur is absolutely essential to ride us through tough times and create more ease (and profitability) in our businesses. In this wide ranging conversation we talk about the key differences between a forceful and...
Design Fundamentals for Entrepreneurs 21.02.2024 36:51
All design, good or otherwise, creates an impression. It affects our perceived credibility, opens up or closes down opportunities and influences the confidence we feel about our work. Whether we realise it or not, whenever we are producing any collateral for our brand we are producing design. From pitch presentations to social media graphics and everything in between, so let's get it right. Unders...
Stories of self publishing part 2, taking a strategic value added approach 07.02.2024 43:54
Welcome back lovely listeners. In this second episode of our self publishing series (more to come next season) we take a gallop through varying aspects of the process of publishing a beautiful book for business. We explore how to tell if it's the right time to write a book and what, in our experience, is needed to pull you through such an epic project. We talk about the motivation required and how...
Behind the scenes of a best seller, stories of self publishing 31.01.2024 44:25
Fellow authors and publishers amongst you will know a book project is not for the feint hearted and producing a beautiful book for business is a labour of love that we are both hugely passionate about. With three best sellers on branding and business between us, we've got a fair bit to say. In this conversation, the first of a few in this series, we are really excited to lift the lid on our own ex...
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