Mary Scott
Stuck? Time to Improv! The Startup Launchpad
A weekly show where Mary Scott, startup consultant with BusinessRiff, interviews experts in their fields for practical / tactical advice for new, startup businesses. Includes topics like Inventors, Investors, Marketing, Accounting, Legal, Social Media, Mindset, etc. Currently running on Youtube at https://www.youtube.com/@StartUpSuccessLaunch and in the Facebook group https://www.facebook.com/groups/startupbusinesslaunchpad/ We want Startups to be wildly successful, and this information will get them there faster. Episodes can also be found at https://businessriff.com
Where to listen?
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Episodes
Joe Muller - Dos and Don'ts of Pitching 20.01.2025 9:53
https://pitchstl.com Joe Muller from PitchSTL talks about the Do's and Don't's of Pitching Creating Engaging Pitches for Investors In the meeting, Mary and Joe discussed the importance of making pitches interesting and engaging for investors. Joe emphasized that the biggest mistake startups make is being boring, and that pitches should be thought-provoking and unique to capture the audience's atte...
Dave McFarland - What An Investor Wants in a Startup 12.01.2025 8:51
Https://businessriff.com http://focusopex.com/ David McFarland from Focus OPEX talks about what he & investors look for in a startup Startups, Investing, and Manufacturing Strategies In the meeting, Mary and Dave Mcfarlane discussed the importance of startups being wildly successful. Dave, an investor, shared his journey into investing and his focus on manufacturing startups, particularly comp...
Lenore Kantor - Establish an Effective Business Culture for Startups 20.12.2024 7:25
https://businessriff.com https://growthwarrior.co/book/ Lenore Kantor from Growth Warrior tells startups how to Create an Effective Culture Building Corporate Culture for Startups In the meeting, Lenore Kantor from Growth Warrior discussed the importance of building a good corporate culture for startups. She emphasized that a culture is a reflection of the founder's personality and values, and it...
Bridget K. Brown - Get Your Story Right 13.12.2024 9:44
https://www. StoryMattersCompany.com https://www. MyStory911.com Bridget K. Brown from StoryMatters tells New Businesses how to Get Your Story Straight Storytelling in Business and Wall Street Bridget K. Brown from Story Matters discussed the importance of storytelling in business, particularly in preparing for quarterly calls with Wall Street. She emphasized the need to find the right story amids...
Nikki Serenity - Influencer Marketing for Startups 09.12.2024 9:40
Nikki Serenity, Social Media Influencer, talks about Influencer Marketing for Startups Summary Influencer Marketing for Startups Discussed Mary and Nikki discussed influencer marketing for startups. Nikki explained that there are various ways to partner with brands, including flat fees, affiliate marketing, and influencer apps. She recommended that startups look for influencers who have a similar...
Hector Barresi - AI for Marketing Startups 26.11.2024 9:07
https://www.dreamhost.com/features/ai-business-advisor/ Hector Barresi from Sextant International talks about AI for Marketing for Startups. AI's Role in Marketing Plans for Startups Mary Scott and Hector Barresi discussed the role of AI in marketing plans for startups. Hector emphasized that AI can be particularly beneficial for startups that have developed a product but lack a formal marketing o...
Kasey Devine - Tax Credits for Startups 26.11.2024 6:52
https://eng2e.seismic.com/ls/79c6ac86-4242-401f-bf63-4705f609dd22/GkDeSO9PqmYf8u1D#/ Kasey Devine from R & D Tax Credits talking about Tax Credits for Startups. Summary R&D Tax Credits for Startups In the meeting, Mary Scott from BusinessRiff welcomed Casey Devine from R&D Tax Credits to discuss the topic of tax credits for startups. Casey explained that 2/3 of companies that qualify f...
Steve Brossman - How to Sell Yourself When You ARE Your Brand 14.11.2024 9:45
https://bit.ly/SSSMC Steve Brossman from SteveBrossman.com talking about How to Sell Yourself When You ARE Your Brand. Steve and Mary discussed the importance of understanding customers' pain points and the value of collaborative selling, with Steve sharing examples of successful collaborations. They also explored the potential for expanding strategic alliances and creating clarity around their of...
Keith Levenson - What Startups Need to Know About Franchising 11.11.2024 8:11
https://clienttether.com Keith Levenson from Client Tether talking about What Startups Need to Do Before Franchising Franchising Capital and Support Requirements Keith and Mary discuss the significant capital requirements and support systems needed to successfully franchise a business. Keith emphasizes that a minimum of $250,000 is required to start franchising, with more capital being better. He...
Julie Lichtman - Whay & How to Hire a VA for Startups 08.11.2024 8:20
Julie Lichtman from Freedom Professional Services talks about How Startups can work with a Virtual Assistant contact Julie on her LinkedIn profile https://www.linkedin.com/in/julielichtman/ Virtual Assistants in Startups Discussion In this meeting, Mary Scott from BusinessRiff and Julie Lichtman from Freedom Professional Services discussed the role of virtual assistants in startups. Julie explaine...
Daniel Andrews - Networking, Relationships & Alliances for Startups 07.11.2024 9:47
https://danielpatrickandrews.com/ Daniel Andrews from Network In Action International talks about Networking & Strategic Partnerships for Startups Daniel shared insights on building authentic professional relationships and strategic partnerships in business, emphasizing the importance of long-term connections and mutuality. The discussion covered effective networking strategies and the value o...
Aileen Boyle - Startup Sales Mistakes & Opportunities 06.11.2024 8:03
Aileen Boyle from Fortro talking about Sales Mistakes & Opportunities. https://link.eventraptor.com/widget/bookings/fortro-amplify-your-sales 30 minutes call to get to the root of your challenge and point you in the right direction Summary Understanding Customer Needs for Business Success Mary and Aileen discuss the importance of understanding customer needs before launching a business. Aileen...
Lorraine Ball - 3 Questions to Answer Before Starting a Marketing Campaign 05.11.2024 9:24
https://morethanafewwords.com Lorraine Ball from More Than a Few Words talks about 3 Questions to Answer Before Starting a Marketing Campaign https://www.linkedin.com/in/lorraineball/ you tube tag @MTFWPodcast Preparing for Marketing Campaigns: Key Questions Lorraine and Mary discussed the importance of preparing before launching a marketing campaign. Lorraine mentioned three key questions that bu...
David E. Austin - Sales Tips for Startups 04.11.2024 8:38
David Austin from Summit Sales Partners with Sales Tips for Startups Understanding Target Market and Sales Process Mary Scott from BusinessRiff and David Austin from Summit Sales Partners discussed the importance of understanding the target market and customer needs for startups. David emphasized the need to listen to a variety of customers and be prepared to innovate based on their feedback. They...
Dotty Scott - Google Business Profile for Startups 01.11.2024 9:56
Dotty Scott from Premium Websites talking about Google Business Profiles Google Business Profile for Startups Mary and Dotty discussed the importance of Google Business Profile for startups. Dotty explained that it's a free listing offered by Google for all businesses and can be acquired by signing up on Google's website. Dotty emphasized the significance of the profile for online presence and hig...
Matt Phimphavong - Cultivation Capital Accelerator the Spirit of St. Louis Program 31.10.2024 9:22
https://cultivationcapital.com/strategies/midwest-seed-stage/ Matt Phimphavong from Cultivation Capital discussed the next Spirit of St. Louis program Cultivation Capital traditionally invests in Startups that are farther along: series A or higher, particularly in the areas of B to B software, Healthcare, Agriculture, and Geospatial Technology. This will be the third offering of the Spirit of St....
Becca Heissel - Why & How to Set Goals for Startups 30.10.2024 7:19
Becca Heissel, Business Owners Advocate, talks about why Startups need to set goals and some tips on how to do it. Setting SMART Goals for Startups Mary and Becca discussed the importance of setting specific, measurable, achievable, realistic, and time-bound goals for startup businesses. Becca suggested creating a list of 100 things a business owner wants to achieve to stimulate ideas for goals. M...
Abby Bassie-Cripps - Cybersecurity for Startups 29.10.2024 9:55
https://tech-assist.ca/ Abby Bassie-Cripps from Tech-Assist talks about Cybersecurity for Startups https://tech-assist.ca/safety.php https://abidel.legalshieldassociate.com/en-ca Cyber Security for Startups: Prevention and Preparation Mary Scott from Business Riff discussed the importance of cyber security for startups with Abby Bassie Cripps from Tech Assist. Abby emphasized the need for proactiv...
Shaun Hayes - Deciding Risk or Danger for Startups 28.10.2024 9:51
Shaun Hayes, author of "The Green Choice", talking Good Risk or Bad Decision Evaluating Risks in Startup Businesses Mary welcomed Shaun, the author of a new book called The Green Choice, to discuss the concept of evaluating risks in startup businesses. Shaun emphasized that most successful startups are founded by individuals with industry experience who identify an opportunity to improve upon exis...
Kara Horat - Islands, Isolation, Ideation for Startups 25.10.2024 9:14
http://connectforsuccessonline.com/ Kara Horat, founder of Connect For Success Online, gives startups advice on dealing with isolation & loneliness Overcoming Startup Isolation With Teams Mary and Kara discussed the challenges faced by startups, particularly isolation. Kara explained that entrepreneurs often become so engrossed in their work that they lose track of time and can feel isolated....
Misha Safran - Emotional Intelligence for Startups 24.10.2024 9:58
Misha Safran from CEEQ discussed the importance of Emotional Intelligence for Startups https://ceeq.org Emotional Intelligence in Startup Success Mary and Misha discussed the importance of emotional intelligence in the context of startup businesses. Misha explained that emotional intelligence involves identifying and understanding one's own emotions and those of others. She emphasized the benefits...
Ed Lahue - The Technical Business Model Canvas for Startups 23.10.2024 9:24
Ed Lahue from the Missouri SBDC talks about the Technical Business Canvas for Startups Mary and Ed discussed the importance of understanding the tech business model canvas, focusing on identifying customer needs and developing a unique value proposition. Ed shared his experience in product development and the significance of thorough research for successful product launches. Lastly, Mary announced...
Paul Riat - Startups and the Press 22.10.2024 9:04
https://bizblip.com Paul Riat from bizblip talks about Startups & the Press Startups, Press, and Ideation Strategies Mary and Paul discussed the importance of startups engaging with the press. Paul emphasized that the press can connect startups with people outside of their network, which is crucial for building a successful business. He also highlighted the role of pitch competitions and mento...
Adam Kirsch - The Entrepreneur Mindset 21.10.2024 8:25
Adam Kirsch, mindset expert, talks about the Entrepreneur Mindset and Thought TrapsEntrepreneurial Mindset, Embracing Mistakes, and Being AwareMary and Adam emphasized the importance of a positive entrepreneurial mindset for startup success. They discussed the value of embracing mistakes as learning opportunities, and the need for founders to differentiate themselves through unique experiences. Th...
Francine Juhlin- The Importance of Story 18.10.2024 9:02
Francine Juhlin from Personal Change Warriors talks about the importance of Story to Startups Using Personal Experience to Connect With Clients Francine shared her journey of using personal experience to connect with clients and promote her products. She emphasized the importance of sharing one's story and identifying the root cause of one's struggles to create a relatable narrative. Mary agreed a...
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