Strength In Business

Is the eBook revolution just a fad? Are headlines such as “Amazon selling over 1 million Kindles a week” a thing of the past? What category is responsible for the decline of the publishing industry? Still worth joining the Kindle game? Loads of questions… and loads of answers presented as Kindle marketing tidbits coming up to help you better understand the eBook marketplace. The...

“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions . OK, so 1 billion is definitely a convincing number, bu...

Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media adv...

What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets ? A couple of days ago I bumped into this short interview with HubSpot CEO Brian Halligan on “Why Right Now Is the Best Time to Start Your Business”. The title of the vid...

The old model of sending batch email to a list is no longer effective — no matter how awesome that list is . And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast forward… Email marketing has evolved. Blogging has evolved, soc...

Why do you blog? What’s your goal? Simply writing and publishing a blog post won’t get you very far. If you want traction and are looking to go beyond providing informational and educational material to your blog audience, you’ll need to change some things. To be able to get the results you want — provided you know exactly what it is that you’re aiming for — you...

The Internet is a great space — it allows individuals from all walks of life, as well as entrepreneurs and small businesses to compete with big budget companies and win. Actually, the less budget you have, the more you have to rely on your creative juices and a systematized process to manage information, leverage your efforts and achieve the results you want. Writing random content and inser...

WHO is buying from you matters more than WHAT they’re buying . This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and not fall into the many traps that are easily encountered. A lot of businesses get tra...

Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post . It’s true, at least two of the Twitter tools I mentioned in my recent article are paid tools. Obviously, SocialBr...

Yes, 140 characters can help you achieve unbelievable things. Twitter enables you to use shortcuts, omit needless characters and bylines, turn words into numbers, shorten links and show you’re a hashtag king / queen. On top of that, if you want to access relevant information FAST, Twitter is definitely the place to go. Well, all that sounds great. BUT… …How can you actually cut t...

Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. Provided you haven’t purchased your Facebook fans or email list using some scam tactics, and instead you’ve invested your valuable time and resources into getting to know the pain points, needs and wants of your target audience better so that you’re able to provide hel...

More than 60 million new posts are being published on WordPress.com each month. Wait a second, that’s just WordPress. Let’s not forget the other blogging platforms such as Blogger, Tumblr, TypePad, and Posterous. That’s overwhelming, right? This is where smart content curation can go a long way. Let me explain the concept quickly. The world is changing fast. Offline, we’re...

Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place . There are plenty of experts and marketing pros sharing best practices and lessons to learn from that will help you cut the learning c...

Whether you’re a small business owner or a marketing pro working for a corporate – you use the same social media channels Twitter, Facebook, LinkedIn, etc. The difference between the small guy and the big boys lies in the marketing tools they use. Corporates may afford to spend millions on fancy CRM systems but the rest of us are in the market for something easy and cost-effective . Ar...

Blogging takes time. First, you need to do some research in order to come up with a relevant topic. Then you need to write a catchy headline, use your knowledge and experience to compose a great article , source images and work out your SEO. Wait, that’s not all. That was just the creation part. Once you’re done with that, you need to promote and share your content on different social...

Coming up with relevant topics and creating original, high-quality content can be a pain in the butt — especially, if you don’t have a proven content marketing system in place. However, it doesn’t have to be that painful process you need to go through every time you sit down to write your new blog post or article. There are some strategies to generate content in a more productive...

Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative.  On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes . Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes. When I launched my first  podcast episode back in April 2012 I never imagin...

Have you ever thought of combining podcasting with your dental practice, travel agency, or real estate business? Well, that’s exactly what Jason Hartman did a few years ago. He used podcasting to spread the word, gain trust and position his real estate investing business strategically and intelligently. Obviously, it turned out pretty well for him – $10 million in revenue is good money...

How are you going to stand out from 347 million users on LinkedIn? What are the must-haves for a great LinkedIn profile? Your LinkedIn profile is a fantastic place to showcase your best assets and greatest successes. Furthermore, it’s the fastest way to make a great or not so great first impression. Whether it’s a potential client looking at your past work experience before meeting up...

One billion heartbeats… As humans, we get an average of 2.2 billion heartbeats out of our bodies and we live more than twice as long as our heart rates would indicate. When we exercise, our heart rate increases. When we are frightened, our heart races. When we listen to music our heart tries to sync with the music. When we watch commercials that touch us deeply – like a baby, or a cute...

The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia,  in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon , which was one of the Seven Wonders of the Ancient World . Now, what’s all this got to do with marketing campaigns? Let&#8...

Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness . So, how can you accomplish this task? Whether you’re new to marketing or have years of experience, you...

Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. Whether you are a marketing pro or an entrepreneur, you’re constantly looking for potential clients. No clients means no sales and no sales means sooner or later...

We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to best allocate their marketing resources. To understand which tactics no longer work a...

Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert Jim Plamer from Pennsylvania, USA. Jim is best known in...