Strength In Business

According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact? While pursuing my corporate career I noticed an interesting phenomenon that was playing out es...

There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports. Without further ado, I present to you three masters that hav...

FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin. It looks like the following nugget of wisdom has been purposefully ignored while igniting a laisser-faire culture th...

Critical thinking is undesirable yet extremely important nowadays! When you hear the same message being deployed across the world, you innately know there is something fishy going on. If you decouple from the noise, you experience different countries using the same words and expressions. A well-orchestrated system with members acting and speaking the same way requires decades of preparation. Kudos...

In a world gone crazy, the run on decentralized marketing and communication platforms has intensified. Whether this is by accident or caused by the concept of freedom being the ultimate essential condition in life finally syncing in and awakening more and more souls around the world, remains to be seen. As traditional marketing channels have become increasingly centralized , the urge to look for a...

Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything. I joined Twitter and Facebo...

Facebook, YouTube and Twitter seem to be on a crusade. The sheer number of accounts being banned has reached a level of ridicule that only zombies aren’t able to comprehend. The centralized social media ecosystem has polarized society and awaken a lot of people who previously trusted a narrative that is becoming increasingly difficult to sustain. While there are certain methods to get your Faceboo...

Fear, acquiescence, greed and shame are all vital elements of the program. Love, creativity, caring and empathy on the other hand are clear signs of you attempting to leave the all encompassing cube thus enabling you to take a sneak peek into the control room of the matrix. It’s similar to entrepreneurship AKA having your own business: once you experience the tremendous upside and freedom that com...

Uncertainty … If you’re afraid of it, it will numb you. If you’re running away from it, it will hunt you down. Change the way you perceive it and you’ll live on your terms. Learning to become familiar with the unknown is one of the most precious lessons that you can take away from life. The process starts inside of you, although the nudges will most likely come from the outside world. Coziness is...

What’s the world’s most valuable resource? It used to be oil and gold. Today it’s data. Those who own vast amounts of data and more importantly, know how to analyze and interpret it, rule the world. Data is the oil of the digital era. When Gutenberg invented the printing machine and common people gained access to the written word, society was about to change forever. With the help of technology, w...

Great books help you change your perspective on life. They provide you with insights, arouse your levels of curiosity and sometimes drag you down different rabbit holes, which you wouldn’t have dared to imagine they existed. On my quest to quenching my thirst and broadening my knowledge for spirituality, I came across an absolutely amazing poem that I’d like to share with you. It goes like this: T...

What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the...

Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads. Facebook, YouTube, Twitter & Co. started out as true social community networks. However, today, w...

Putting all your eggs in one basket can be disastrous. Handing over your entire marketing power to a handful of social media platforms can very well ruin your business. On the other hand, scattering your energy, money, time and other resources all over the place isn’t the smartest strategy either. The world seems upside down these days. Businesses driven mainly by offline only activities are force...

Fear, anxiety, frustration, anger, disbelief… We get stuck in all these negative emotions and have difficulties interrupting the patterns as well as quieting the mind so that we can enjoy this journey we’re on. Why follow the herd mind when you can liberate yourself from these emotions and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. We look for comfort i...

Facebook Ads are super powerful; there’s no doubt about that. If you add Instagram and Messenger ads to the equation, chances are you’ll reach a vast amount of your ideal audience for pennies on the dollar. Obviously, that’s about to change in a couple of years when big business finally decides to pour a higher percentage of their media AKA ad budgets into social. At the beginning of this year, I...

Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor? Let’s say you started out as an employee to later join the entrepreneurial path. Maybe you’re a solopreneur, have a smal...

Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit. If you’ve been in business for a few years, you know this is on...

Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you. A recent Pew Research Center study (Fall 2019) found that 70% of Americans are unaware that Instagram and...

Trying to sell to the unsellable is a total waste of time. You might have heard this piece of advice from Jay Abraham, Dan Kennedy or maybe recently from Gary Vaynerchuk. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence. One of th...

I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical. A house will collapse if its foundation is weak. A company will close doors if the groundwork isn’t set properly. A relationship will never withstand the storm if the core values aren’t...

UPDATED May 28, 2024. Dan Kennedy is healthy and doing well. Russell Brunson has acquired the company Magnetic Marketing and continues the famous ‘No BS Marketing’ series infused with Dan’s wisdom, knowledge, and spirit. ______________________________________________________ Blog post from September 17, 2019. I’ve had several business teachers in my life but only one major market...

My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior . Let’s get straight into the “meat” so to speak. You see, some people who attend my workshops want to run profitable Facebook ads from day one without experience and withou...

Popping seven pills a day, having all kinds of allergies and food intolerances, suffering from one or more autoimmune diseases, feeling exhausted, anxious and overwhelmed all the time have become the new normal in our society. What is normal about this state I’m asking you? Since when have we become so out-of-sync with nature and the very core of who we are? There’s absolutely nothing normal about...

While everything around us is getting louder and faster, we’re striving even harder to be liked, appreciated, loved, or even idolized. No wonder you’re confused. Remember, you’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. The expression ‘survival of the fittest’ used over and over aga...