Strategy Simplified

Send us Fan Mail Amazon’s summer sales juggernaut is no longer a one-player game.  In today’s episode, Namaan and Jenny Rae unpack how Walmart and Target are leveraging loyalty programs, inventory strategy, and media placement to compete head-on with Prime Day - and why it matters more than just discounted vacuums.  Plus, they share which retailers could be next to join the battle. Update : Prime...

Send us Fan Mail Welcome to the final episode of the Intro to Casing series! We’re closing things out with a twist: a Deloitte-style Human Capital case that dives into team dynamics, motivation, and organizational challenges at a historic English football club. While this case focuses on people and culture, it's not just for candidates targeting HR, change management, or human capital roles. ...

Send us Fan Mail Happy Fourth of July weekend - but before the fireworks, we’re diving into a surprising June jobs report that added 147,000 new positions and revised prior numbers upward.  Namaan and Jenny Rae break down why the labor market keeps defying the forecasts, what sectors are driving the surge, and how this could shape the Fed’s next move.  Plus, why now might be the best time to lean...

Send us Fan Mail In this special live episode of Strategy Simplified , recorded in front of a studio audience in Midtown Manhattan, Jenny Rae and Namaan break down the biggest myths in consulting today and unpack the trends shaping 2025 recruiting. From the impact of AI on hiring to why boutique firms are on the rise, this conversation is packed with insights for candidates prepping to break into...

Send us Fan Mail In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer. Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion...

Send us Fan Mail Worried your school isn't on top consulting firms’ target lists? You’re not alone.  In this episode, we break down exactly what it takes to land an offer from firms like McKinsey, Bain, BCG, and beyond, especially if you’re coming from a non-target school . We also unpack how the rules of recruiting have changed post-COVID - and what that means for your strategy. Additional R...

Send us Fan Mail Do you know a consultant who has driven outsized impact - for a client, their firm, or the consulting industry at large? Nominate them for the 2025 Change Maker Award, the industry’s top honor for impact, innovation, and influence.  Nominations close Friday, June 27 at 11:59PM PDT. Submit your nomination here . Winners will be celebrated at a live awards ceremony this summer.  Con...

Send us Fan Mail What does it take to land an offer at Bain in 2025?  In this honest convo, Bain Partner Keith Bevans joins Strategy Simplified to unpack exactly what’s changed - and what hasn’t - in Bain’s hiring process. From AI’s growing role in consulting to what really makes a resume stand out, Keith shares clear, actionable advice for students, career switchers, and experienced consultants a...

Send us Fan Mail Why are companies rethinking Delaware as their go-to for incorporation?  In today's Market Outsiders episode, Namaan and Jenny Rae break down how states like Texas, Nevada, and Oklahoma are making aggressive legal and tax moves to lure corporate business.  They also explore the growing trend of state-level competition and what it means for founders, investors, and economic gr...

Send us Fan Mail In the eighth episode of our 10-part Intro to Casing series, we explore a Bain-style mergers & acquisitions (M&A) case focused on Sam’s Peanuts, a market leader in snacking peanuts.  With slow growth in their core segment, Sam’s is eyeing an acquisition of Almond Co. to diversify into faster-growing markets. Follow along as Ed assesses market sizing, break-even timelines,...

Send us Fan Mail Curious about a career in healthcare consulting? In this live panel recording, hear directly from leaders at Guidehouse, L.E.K. Consulting, Simon-Kucher , and Stax as they discuss what’s happening in the industry, how AI is shaping the work, and what they look for when hiring. You'll walk away with practical advice on how to break into the industry, and stand out once you&apo...

Send us Fan Mail Are you in the Class of 2027 and dreaming of a consulting career? Then listen up. BCG’s Summer Associate internship deadline is June 23, and your window to apply is closing fast. APPLY HERE . In this episode, we break down everything you need to know about this summer internship opportunity at Boston Consulting Group:  Who’s eligible (non-MBA undergrads and master’s students)  Wha...

Send us Fan Mail Starting a consulting role soon? Set yourself up for success with this 3-Month Mastery session.  In this episode, you'll learn the four most common mistakes new consultants make, how to avoid them, and how to build trust and visibility from day one. We also introduce the GMC Work Style Framework to help you navigate team dynamics, and share practical strategies for managing u...

Send us Fan Mail JPMorgan Chase just raised the annual fee for its popular Sapphire Reserve card by 45%.  In this episode, Jenny Rae and Namaan break down what the new perks really offer, whether the value justifies the price, and what this move signals about Chase’s broader strategy.  Plus, they weigh in on the struggling state of JetBlue and what it might mean for a potential United takeover. Jo...

Send us Fan Mail In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option. Join Ed as he evaluates market potential, models probability-weighted profitabil...

Send us Fan Mail Today, you're getting a front-row seat to a live training session with MC founder Jenny Rae Le Roux. She walks through our proven 4-week case interview prep plan - the same one thousands of candidates have used to land offers at McKinsey, Bain, BCG, and beyond. You’ll learn: Why market sizing comes first - and why skipping it is a mistake The 4 phases of effective case prep H...

Send us Fan Mail With deadlines looming, is it too late to network your way into a consulting interview?  Jenny Rae breaks down exactly what to do when time is running out - and why it’s not over yet . If your application is due soon and you’re feeling behind, this episode will get you back on track. Additional Resources Consulting prep programs : Black Belt (8+ hours of structured interview coach...

Send us Fan Mail In today’s Market Outsiders , Jenny Rae and Namaan dig into the surprising scale of Paramount’s workforce amid fresh layoffs - and the eyebrow-raising fact that the media giant is led by three CEOs. But that’s just the jumping-off point.  The duo zoom out to explore a staggering market insight: while fewer than 4,000 companies are publicly traded in the U.S., over 60,000 private f...

Send us Fan Mail In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability. Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand...

Send us Fan Mail Could one weekend unlock your consulting career? In this episode, Namaan and Jenny Rae break down what makes the NYC Case Camp (June 27–29) a can't-miss, in-person experience for serious candidates. You’ll learn: Why in-person prep is back - and critical for interview success What’s included: speed casing, live coaching, and a case comp How this differs from Black Belt and Su...

Send us Fan Mail Today on Market Outsiders , Namaan and Jenny Rae unpack Kimberly-Clark’s surprising move to sell its international tissue business - and what it signals about strategy, cash flow, and global growth. Plus, a rare rate cut from the European Central Bank raises deeper questions about inflation, energy, and the future of innovation in Europe. Join Market Outsiders live every weekday a...

Send us Fan Mail McKinsey just announced the deadline for its Sophomore Summer Business Analyst internship - and it’s only 6 days away .  If you're a sophomore or second-year undergrad (Class of 2028) in the U.S. or Canada aiming for a consulting role, now is the time to act. In this episode, Namaan breaks down what the deadline means, why it's so competitive, and how you can put your be...

Send us Fan Mail On today’s Market Outsiders , Namaan and Jenny Rae explore the surprising global play by Hims & Hers. What does this expansion say about the future of telehealth and the evolution of modern DTC businesses? From category growth to customer loyalty, they unpack what makes this move worth watching. Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube. Sub...

Send us Fan Mail In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors. Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing de...

Send us Fan Mail What happens when AI meets an industry built on expertise?  In this episode of Strategy Simplified , Jenny Rae sits down with Dr. Soren Kaplan - Wall Street Journal bestselling author, innovation expert, and co-founder of Praxie.com - to explore how artificial intelligence is disrupting the traditional consulting model. From his early days in boutique firms to advising global gian...