Strategy Sessions

The Strategy Sessions… A marketing podcast.  Episode 12 ‐ Black Friday A Discussion With Luke Carthy You know the drill.  It’s November, the pumpkins are in the compost heap and if you’ve got kids, you’ve started to wheel out the threat of “Santa’s watching” to improve behaviour.  Yes, Christmas is coming.  Which means, from a business perspective, it’s almost BLACK FRIDAY .&nb...

Influencer Season continues the run of terrible names for podcasts with amazing guests. This week, Sedge Beswick, joins Andi to discuss influencer marketing. Sedge is Founder and MD of SEEN Connects an Influencer Marketing agency that works with clients like Nike, eBay and Panasonic. We discuss: The Kardashians (luckily only briefly) Being a Nike fan Strategy first Measuring the ROI of influencer...

Episode 10 ‐ Obviously Awesome Featuring April Dunford, Luke Carthy and Andi Jarvis. Obviously Awesome is a such an obviously awesome name for a book, we had to rob it for the podcast. April is a world leading authority on positioning, the misunderstood marketing concept that can be the difference between winning and losing for your company. Developing a systematic way of positioning technology pr...

This week we talk to Zaid Al-Qassab, the Chief Marketing Officer of Channel 4. Zaid leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency.  Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. We talk...

The Con Is On… I catch up with Mike Winnet, THE self-appointed, uninspirational, backwards thinking “leader” currently dimfluencing thousands of, below average, people on LinkedIn and YouTube. With a bio like that, you know it’s going to be a great interview. Mike is known for his series of videos exposing Contrepreneurs - business people using dodgy, unethical tactics to fleece people. We’ve got...

Episode 7 is all about the return of rugby! With both codes (league and union for the uneducated) returning in August, we invited Mick Hogan on to the show. Mick has been involved in Rugby League & Rugby Union for his entire 27-year career, in marketing, as CEO, Chair and consultant to major events. Mick talks about the differences between marketing domestic games and international events, the...

Splitit is the new kid on the block in the Buy Now Pay Later (BNPL) industry. It recently had an IPO, is listed on the Australian Exchange and is going through a period of incredible growth. The CEO, Brad Paterson, is the main guest on Episode 6 of the Strategy Sessions and talks about his journey from marketing to the top job. Before joining Splitit, Brad accumulated a wealth of knowledge over ne...

Mailchimp isn’t just an email marketing platform. It’s the go-to business partner for millions and millions of small and medium businesses around the world. Episode 5 focuses on Mailchimp from a number of angles. We’re joined by Michael Mitchell, the Director of Global Brand Marketing from NYC. We talk about brand marketing in a performance marketing world, his career and training plus dive in dep...

Luxury goods is an attractive sector. High end, non essential consumer products that are household names for most people, even though you may never own any of them. Ashley McDonnell has spent the last 6 years working in Paris at the crossroads of digital and retail within the fashion and beauty industries. She began her career with a luxury e-retailer, and then joined LVMH Group as a digital analy...

This episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more useful to use the platform to say something about his murder, and also discuss what it's like being black in the UK. Along with that discussion, we also feature Rand Fishkin and Greg Gifford. Rand Fishkin is the cof...

The Strategy Sessions… A marketing podcast. Episode 2 ‐ P&G Tips Marketing lessons from a career in consumer marketing. Featuring Dan Rubel and Facebook ads advice from Gil David Dan Rubel has worked at Procter and Gamble (which is where the rubbish P&G Tips episode name came from), Shop Direct (Very and Littlewoods) and is currently Customer Communications and Brand Director for Dixons Ca...

The Strategy Sessions… A marketing podcast. Episode 1 ‐ How to make your marketing SasS-y Andi Jarvis - Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show. This Week's Guest - Jen Hoffman Jen Hoffman can be found on Twitter @_JHoff You can find her writing on Medium and you should definitely check out the Scarlet Letter post and her thoughts on Leadership...

What's upcoming in Strategy Sessions, the new podcast from Eximo Marketing