Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Send Rita a text with your thoughts! Today's incredible guest is Janet Bava, Chief Marketing Officer at AmaWaterways.  We initially recorded this episode as we were sailing on the beautiful AmaKristina along the Rhone River in April. In today's discussion, we focus on: How to feed your marketing plan How Janet strategizes to attract her own ideal client, aka travel advisors Janet's...

Send Rita a text with your thoughts! I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months.   Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms.  As such, I wanted to provide a roundup of so...

Send Rita a text with your thoughts! It is not Saturday, but I did pull this audio from a very impromptu live I did in the Strategic Travel Entrepreneur FB Group (which I did on Saturday). And why?  Well because something big happened on Saturday--I got confirmation that the lurkers are indeed watching.  Who are the lurkers--potential clients and referral partners.  Where are they watching--from s...

Send Rita a text with your thoughts! Happy Global Travel Advisor Day!! Loving that the final installment of this series falls on this special day :)  Throughout the weeks I've discussed what visibility is, "secret" social media strategies, and why visibility isn't just about you or your travel business.  Today's episode is all about remaining visible in our very own travel...

Send Rita a text with your thoughts! Welcome back to the Visibility Series!  I've been focusing on how important it is before any other marketing strategies, to first get visible with your ideal clients and referral partners.  But, I have also noticed, that visibility, while it's important on your side as the business owner, is equally important to make sure your ideal clients and referr...

Send Rita a text with your thoughts! Social Media, as you know it, is not a visibility strategy.   Many people are under the impression that you just post things up, and clients will come.  But nope, that's not the case.  There is so much more strategy needed for utilizing social media as a tool to increase your visibility with potential clients and referral partners. In today's episode,...

Send Rita a text with your thoughts! I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation.  In order to generate leads, you need to be visible to them.  You cannot just wait around for them to find you.  In today's episode, I focus on: Why social media is not an immediate vi...

Send Rita a text with your thoughts! Today's incredible guest is Stephanie Cannon of With Stephanie Cannon.  She is a former CPA turned Travel Advisor turned Support Partner for Travel Business Owners.  She has also previously been on the Podcast (Ep 22) and featured in Prep for Wave Week . In today's discussion, we focus on: What exactly is bookkeeping and basic terms to know Documentin...

Send Rita a text with your thoughts! Today I'm flying solo and posing the question "Is the way the Marketing Funnel currently presented, working for you and your travel business?"   In today's episode, I focus on: Why the current marketing funnel is too passive What you need to be doing to meet new people and keep the conversation going Why hosting a challenge might be a great...

Send Rita a text with your thoughts! Today's incredible guest is Alicia Lozano, CEO of the Motivated Co, and Business Operations Consultant.  You may remember her from Prep for Wave Week back in November :) In our very animated discussion, we focus on: What exactly are business operations Different types of tech to streamline your travel business operations The importance of SOPs for your bus...

Send Rita a text with your thoughts! Today we are celebrating the one-year anniversary of the podcast!!! In this episode of the podcast, I have another incredible conversation with one of our amazing supplier partners, Michal Maguire, Director of Integrated Marketing at AmaWaterways. We focus our discussion on: River cruise travel trends How AmaWaterways spent minimal dollars on their marketing du...

Send Rita a text with your thoughts! In this episode of the podcast, I have another incredible conversation with friend and colleague in business, Ana Ruiz, of The TravelBizCo. We focus our discussion on: Pinterest strategies for your travel business How branding is more than a logo Lead magnet ideas and more! Enjoy (and take action)! Stay in touch with Ana: https://www.instagram.com/thetravelbiz....

Send Rita a text with your thoughts! In this episode of the podcast, I have another incredible conversation with friend in the industry and colleague in business, Sheila Folk, of Travel Industry Solutions. We focus our discussion on: The importance of agreements and scripts for business operations How having systems set up frees up your time Why you should be attracting referral partners, in addit...

Send Rita a text with your thoughts! In this episode of the podcast, I have another incredible conversation with friend of the podcast, Amy Graves, of AMG Innovative Consultants.  (She was on Episode 31 if you'd like to learn more about SEO for your travel business.)   In this episode, we focus our discussion on: The importance of having a Google Business Profile Setting one up for your busin...

Send Rita a text with your thoughts! In this episode of the podcast, I have an incredible conversation with Ina Coveney of the Get Clients First Membership and Global Phenomenon Podcast.  You'll get to hear why Ina doesn't prioritize follower count on social media, why you need to be making relationships with other people even if they aren't your direct client, why you shouldn'...

Send Rita a text with your thoughts! In this episode of the podcast, I have an incredible conversation with Angela Hughes of the Luxury Travel University.  (So incredible that I wasn't exactly sure what to name this episode as we touched on many different subjects.) You'll get to hear why simply loving travel is not enough to stay in the travel business, why you need a clearly defined &q...

Send Rita a text with your thoughts! In this episode of the podcast, I interview Steph Lee of Host Agency Reviews to get the 411 on the 2022 Host Week event.   During the course of our fun conversation, we touched on why host week isn't just for hosted travel advisors, the amazing keynote speakers and think tanks, and why advisors at every stage would find this event beneficial.   Enjoy! To r...

Send Rita a text with your thoughts! For the past few months, I've been taking notes on what I've spotted as the 4 different phases a travel entrepreneur goes in through in their business life.  This is a high-level overview, but I think can still prove useful if you're a little unsure of where you are at or what you should be doing in your travel business.  Listen in and join the c...

Send Rita a text with your thoughts! Who is the voice behind the podcast?  Get to know me, Rita M. Perez, a little bit better this week, as I walk you through some educational and professional background, as well the inner workings of why I felt called to help the travel industry I love. ⚓⚓Please LIKE and SUBSCRIBE for more episodes: Join the Collaborative (Bingo for your Travel Business): https...

Send Rita a text with your thoughts! I've had plenty of conversations these past six months and there is a common thread with travel entrepreneurs on what is holding them back in their unique travel business.  And it's not just one direct item, there are levels as to why entrepreneurs aren't taking the needed action in their businesses.  Learn more on my observations, and why I&apos...

Send Rita a text with your thoughts! Merry Christmas Travel Entrepreneurs!!  May this week as magical as you envisioned it :) (I may be sharing some little tidbits on an un-program I'm working on for 2022, as well)  ⚓⚓Please LIKE and SUBSCRIBE for more episodes: Get the Email Article Bundle: https://takethehelm.vipmembervault.com/products/courses/view/1113902 Enroll in the W.E.T. Workshop:...

Send Rita a text with your thoughts! One of the things you can start planning now for 2022 is your content.  I had hoped to host a live workshop, but time was not in my favor this month :(  I still wanted to share some of my insights on how you can get started with streamlining your content planning process, so you are working smarter, not harder.  Enjoy!  ⚓⚓Please LIKE and SUBSCRIBE for more ep...

Send Rita a text with your thoughts! If you haven't already completed it, assessing 2021 for planning 2022 is due.  *Spoiler Alert* I haven't yet completed mine, as things have been so cuckoo, but there have been a lot of things I have been assessing in my head.  I share some of the things including my content plans and changes, and the one big thing I want to focus on in the new year. ...

Send Rita a text with your thoughts! In this episode of the podcast, I interview Charles Sylvia, ECC, of CLIA to get some updates on 2022's Cruise360 and certifications.   During the course of our conversation, we transitioned to travel sales and I absolutely love the refreshing take Charles has on changing our perspectives for what sales in the travel business really mean.   Enjoy! Stay in t...

Send Rita a text with your thoughts! Short and sweet episode to celebrate Thanksgiving, and give you some insights into my email marketing offerings.  Enjoy! ⚓⚓Please LIKE and SUBSCRIBE for more episodes! Get the Black Friday Pre-Sale for the Email Article Bundle: https://takethehelm.vipmembervault.com/products/courses/view/1113902 *pre-sale price available through November 30, 2021 Enroll in th...