Strategic Growth Podcast

Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today's 24-hour news cycle and social media reporting makes preparation and protocol for crisis communications an absolute necessity. The Golding Group partners discuss when and how to manage informati...

The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss: Podcast Anchor.fm Passive audio Short form video Shrinking attention spans Blogging and social media today Vlogging Engagement Aggregation of content Use, reuse, consistency Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic sug...

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or Foe Controlling The Message (or not) Give Answers, But Also Give Prospective Ethics = Creditability Respond To A Crisis or No Response Bonus Question: Describe your dream proj...

We discuss how to say "Yes" or "No" to prospective clients and how to let a current client go when it's just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined roles. When that can't be achieved or your client is just not the right "fit" you should end that working relationship, otherwise know as firing the cl...

The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question "What does the term NeoMarketing mean?" to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for this podcast. The two discuss the integration of modern technology with traditional tactics, creating NeoMarketing. Stop marketing like it's 1950, 198...

On Episode 2, we discuss the value consistency in brand voice, message and delivery in your marketing execution. We give a few examples of what to do and NOT do in creating efficiency from street to the C-Suite.  Bonus Material: Kyle discusses his love of college football and Pritch professes his love for Monty Python movies.

Our first episode. Meet the host: Kyle Golding and Pritch Pritchard, APR. On this episode, we dive into communication integration and what it means for business and non-profits in 2017 and beyond.