Strategic Growth Podcast

With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn’t happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details to discuss, analyze and craft teachable moments....

On Ep124, "The Professor" Pritch Pritchard APR & Fellow PRSA dives into a concept he's seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering civility and decency at a higher rate and value than previously. In fact, Lukaszewski has a definition and call to action that we will discuss in detail today: "All questionable, inappropriate, unethic...

A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding "An idea is not a product, which is not a company, which is not a brand." What can we learn from this statement and how will this idea help your business or career? Listen to find out. 02:26 Don't wait for a revolutionary idea, get started 04:04 Your idea will change 07:39 Don't start with the product, bu...

Recorded via Zoom Jun 3rd 2021 for the launch of the Better Business Bureau of Central Oklahoma Value of BBB Accreditation presentation series. Our CEO Kyle Golding talks through how to adapt, adopt and pivot your business model while using the challenges of the COVID-19 pandemic as an opportunity to provide value to consumers and how BBB events and information is different than the other professi...

BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert – Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 since 2018.   Project 3810 is a commercial office and...

We're discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the boss for crisis management or regular communications. "The Professor" Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get the best results when communicating with your boss,...

Now that COVID-19 restrictions on most businesses have ended, many owners and decision-makers want to "go back" to pre-covid operations. That would be a mistake. Instead, you should look at the tools, training and technology utilized by you and your audience over the last year as assets for creating an even better working relationship in 2021, 2022, etc…   Subscribe to the podcast: iTunes http://b...

The last episode in our Adapt, Adopt, Pivot COVID-19 series. Time to move past the pandemic and focus on the future. Ep119 we discuss the value of keeping many or all the forced changes to your business model during COVID-19 while moving forward. Not a "new normal" just normal business operations in May of 2021 and beyond (not 2020 or 2000 or 1985). The definitive roundup of lessons learned and ho...

There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. "The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the reseasons to say Yes and how changing your mindset to not instinctually say No can be greatly beneficial. How does the power of Yes work for your business? We're here to tell you all about it. Ep118   Subscribe to...

That's right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools: Anchor.fm Podchaser.com Clubhouse App: https://apps.apple.com/us/app/id1503133294 Bonus Social Media: HiHo App https://www.hiho.video/   Subscribe to the podcast: iTunes http://bit.ly/TheGolding...

Episode 116: We can all learn from our mistakes, but isn't it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better...

Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box and online competitors. Becky tweeted some sound advice that caught our eye and prompted this discussion: "You have special advantages as a small town retailer. You can be even more competitive when you tap these special adv...

On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for Crisis Communications. 03:19 Protocol #1 Responsible 04:34 Protocol #2 Timely 06:45 Protocol #3 Openness 07:43 Protocol #4 Respect 08...

After a year of business being disrupted by Covid-19, there are still too many business decision-makers failing to Adapt, Adopt or Pivot to the situation. Not only that, but there is plenty of opportunities to do very well during this pandemic if you are willing to make the right moves. On Ep113, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss a multitude of ideas, provid...

#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local university. On Ep112 we hear the discussion of his entrepreneurial journey from teenager to today and the answers to great questions like his favorite marketing tactics, 3 skills every entrepreneur needs, how to begin t...

Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article "Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols". We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222 02:12 Protocol is...

Subtitle: Notes From The Chick-Fil-A Drive Thru. It's not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can't innovate just for the sake of innovation. You should make changes that your audience wants, needs or...

"The Professor" Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: "Dividing up responsibilities in order to be most efficient in the chain of command. Giving control, authority and responsibility to another person as an opportunity to provide value." Delegating, when done correctly, is a whole lot more than just telli...

Because we have an "extra" Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020. 00:47 Mr. #SaturdayMorningHustle 01:15 What a year 2020 has been! 02:40 #Adapt #Adopt #Pivot your business 04:02 Cashflow vs. Profitability (just survive) 05:07 The value of leadership 05:3...

The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go "back to normal" in the future. Instead, utilize what you have learned, new tools added and continuing to pay attention to your audience for direction. Unpredictability is very bad for business Adapt, Adopt or Pivot your business model There is no such thi...

Special guest Corey Walker, Managing Partner of Ncite Partners ( https://ncitepartners.com ) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid. 01:41 – About Ncite Partners 3:21 – What drew W...

"The Professor" Pritch Pritchard, APR has found a new, and what we think is much better, why to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management S...

There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can't live up to basic expectations. Strap in, we're calling out leaders for their mistakes and piecing together the lesso...

"The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to "Effective Crisis Communication – Moving From Crisis to Opportunity" by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W....

Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can't just create a Plan "A" but you also need plans "B" "C" and "D" to cover the variations of COVID-19 recovery, the presidential elections and...