Strategic Counsel by ForthRight Business

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We’ve all been there. You’re trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. We tend...

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? In this Quick Hit, you’ll hear from M...

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about how to overcome triggers. We all have them, and they often evoke certain Appearances & Behaviors + Actions that are not favora...

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. In this Quick Hit, you’ll hear from Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast. Tune into the full episode...

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The Power of Your Personal Brand Series! Today, we’re talking about the difference between a persona and a per...

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. Today, we’re focusing on the OKR framework aka Objectives & Key Results. In this Quick Hit, you’ll hear from Philipp Schett. He’s the Founder of Wave Nine, the #1 OKR consulting firm. You’ll also love their free OKR Crash Course. Catch the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Every time we turn around lately, we’re having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of a...

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? In this Quick Hit, you’ll hear from Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers. Take a sip of our full episode with Steve he...

In this episode, we tackle 2 aspects of our business - Organizational Development + Coaching - and explore why they are most powerful when organizations leverage them TOGETHER. Getting the right structure to serve the business paired with the right people in each of the seats - and then, ongoing attention and coaching for each person - is the key to a highly functioning team. You’ll hear everythin...

You’re very familiar with leadership. Do you have a high degree of awareness when it comes to your impact on others as a leader? When teams are in a dysfunctional state, this is always a good place to look first. In this Quick Hit, you’ll hear from Grift Krehnbrink. He’s a Partner and the CEO of Thoughtium, a human-centered experience design firm that helps organizations bring strategy, leadership...

Let’s face it: every high performer has an area where they struggle. And, it is almost always a soft skill. What can we do about this? Use your soft-skill struggle as a superpower by naming it & owning it, modulating your Appearance & Behaviors + Actions accordingly, being intentional & consistent with your Appearance & Behaviors + Actions, and letting your Big Thing be your compass. You’re in for...

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. In this Quick Hit, you’ll hear from returning guest Sue Frech, an EOS Implementer who has achieved a ton of success in the business...

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott is a Bestselling Author, Keynote Speaker, and passionate expert on mental strength, peak performance, change, employee engagement, and leadership...

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. In this Quick Hit, you’ll hear from Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. Catch the full episode here

One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. When negotiating for a promotion, you should draft the job description as YOU see it, get clear on ALL of your asks, enter the conversation with you in the driver’s seat, and be ready for there to be some b...

Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. In this Quick Hit, you’ll hear from Michael Barbarita, Founder of Next Step CFO. He helps small business owners create more time freedom and more consistent profits by helping you implement financial and business strategi...

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solv...

You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? Amazon can be an incredibly powerful platform for B2B sales, as well. In this Quick Hit, you’ll hear from Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon. Check out the full episode here

The mood of your team members is essential. Not just for business - for their personal well-being, too. It’s truly amazing what can happen to your productivity, culture, and sales when you’re feeling good. So, what’s the best way to do that? We wanted you to learn from someone with a ton of experience helping leaders & their teams with all of this, so we welcomed on Dr. Mary Donohue, CEO of The Di...

Whether your teams have fully returned to the office or you have settled into a remote, hybrid, or decentralized work environment, cultivating culture continues to be a hot topic. Many leaders opt for in-person events to bring people together, but this may not be feasible. In this Quick Hit, you’ll hear from Nancy Koziol, Founder & Wine Educator at couch + cork. She leads a team of internationally...

There are many things that can distract even the very best leaders. Those include the lack of prioritization, leaning too far into empathy, the inability to give timely & direct feedback, and the desire to be liked over being respected. In these scenarios, it’s essential to maintain focus and strong strategic oversight. In this episode, we take our 40+ years of combined experience paired with the...

Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. In this Quick Hit, you’ll hear from Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency. Listen to the full episode here

Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and today we have Founders Dave Metcalf, Steve Metcalf, an...

Bots are everywhere. Yes, there are reasons to be worried. Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. In this Quick Hit, you’ll hear from Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. Catch to the ful...

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? We wanted you to learn from an expert...