Strategic Counsel by ForthRight Business

While the world and workforce has changed vastly over the years, we still find that it is still dominated by males. This episode is not about feminism but meant to highlight the fact that there is still struggle for women to rise to the top where the seats are most often occupied by old, white men. We have built ourselves and other women up along our journey and want to share how you can do the sa...

Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like or should be. If you are working IN your business more than ON your business, then who is? If you have found yourself in the weeds and you need assistance to pull yourself out, this is the Quick Hit for you. For more insights, you can find the the full length episode here: https://bit.ly/3BnWMx...

We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but there are strategic steps you can take to set your company up for success. If you haven’t already listened to Ep 34: Strategies for Attracting and Retaining Quality Employees, make sure you go back and download for additi...

Success means something different to everyone, but most of us equate being successful with wealth and recognition. We get caught in the grind to consistently achieve and get more, more and more. Success also includes feeling at peace with the life you choose. We often lose sight of the fact that we do have choices, whether we like them or not. We need to take responsibility for the choices we make...

Not all those in the PR world love the idea of a stunt (more on this inside the episode!) Do they work? Sure. They are intended to wow and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama filled stunt can provide excitement, but there also needs to be a level of engagement which requires you to do your homework and planning BEFORE the stunt takes p...

Being an entrepreneur takes courage and determination, but also a plan. If you find yourself dreaming about doing your own thing, GREAT! But there is so much more you need to know and prepare for before pulling the trigger and leaving your day job. We will discuss 4 signs you are ready to take the leap and also address some of the things we have learned on our journeys and wish someone had shared...

We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical designed to give you an outline on what to focus on to drive more business your way. If...

One of the first ways people vet your business is by doing a “Google Search”. Your website is critical to the first impression you are giving to your potential consumer. In this quick hit episode, we give you 4 monumental mistakes businesses make on their websites which sabotage their conversion and things to put into action avoid them in the future. You can find the full length episode with 'in t...

This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things that it brings with it! You have defined your brand character, developed your TOV and next comes the messaging. But what does that entail exactly? Bringing to life the brand you have spent countless hours creating can give you an “OH $^!t” moment, but don’t worry. We have you co...

Anyone can have a blog and it seems like they do! Having a quality, productive blog provides much value to your business, but there are tried and true tips to follow to ensure you are producing content that actually drives business your way. We often talk about how important POV and tone are and your blog content is a prime example of this. Remember, a blog is a marketing channel and should be giv...

As promised, this is our rebuttal to Episode 76, Business-Limiting Mistakes Agencies Make. If you haven’t had the chance to listen, download and catch it after today’s show. This time around, we look at what the client can put into action to create a better relationship with the agency, which not only produces better work, but a smoother, more enjoyable process for all involved. Relationships can...

You’re working really hard, making connections with the ‘right’ people so you should be getting close to a promotion right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it to you straight in this episode. Based on our evaluation of candidates for promotion, we shed l...

If you’ve listened to us any length of time, you know we love to give sneak peaks ‘under the tent’ of both the corporate and agency worlds.  This episode takes a deeper dive into things we have touched on in the past, but think they are important enough to touch on again. You are likely never to hear them from clients and if you do it’s most likely too late.  Join us as we discuss mistakes you may...

In today’s environment and across many industries, finding employees is a challenge. Finding employees that provide good customer service can be seemingly impossible. The desire to provide your clients or customers with the best experience should not be cast to the side. Instead, focusing on a few simple tips for upping your customer service can have a lasting impact on your businesses success.  A...

More often than not, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. We are NOT suggesting you stop everything to build your brand. Whether you need to take a look at the 3 foundational questions to set your brand up for success and build alongside what you are already doing, or are just getting started, join us and special guest Dave Necessary of...

As we acknowledge and celebrate Women’s History Month, we take this opportunity to narrow our focus on an area we have seen and experienced some struggle with. Women managing other women. What if we not only trailblazer the path, but kept it open and made it wider for those who follow? Join us as we dive into some key points you can avoid to help those you manage not only reach their goals but exc...

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful and adds to a person’s “swagger”. This is NOT the type of ego we talk about in this episode. The ego we reference is the type that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE...

Being an influencer has grown from a hobby to a lucrative business for many. Platforms such as Tik Tok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes by following certain truths. Join us as we discuss what these are and start c...

The agency world is ever changing making it even more important to know what exactly to look for when choosing the right one for you and your business. With the changing environment also comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us...

Creating a connection to your consumer/ customer/ client is something we talk a lot about. It is a key element in creating brand love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. And be sure to review Ep 35: 4 Techniques for Defining and Engaging your Target Consumer wit...

Creating the name of your business, brand or product is one of the most stressful times for entrepreneurs. Launching your ‘baby’ out in the world is both exciting and anxiety ridden. It’s one of those “Oh sh*t” moments knowing this is for real! Which also makes naming very emotional, which unfortunately can lead to poor decisions. Join us as we discuss what not to do when naming your business, bra...

Leading from afar is a position we will most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. For those who want a deeper assessment, we have a virtual consultancy module t...

Success means something different to everyone, but most of us equate being successful with wealth and recognition.  We get caught in the grind to consistently achieve and get more, more and more. While there is nothing wrong with having nice cars, homes, and being able to get a table at the hottest restaurants, there is more to the journey of being successful. And sometimes changing our focus can...

As we are all aware, COVID has impacted nearly every facet of our lives. The workforce is one of the major ones! From the lack of willing employees to overpaying for warm bodies, it is more important than ever to hold ourselves and our employees accountable. If we don’t, we compromise our culture making it harder to bring in and retain quality talent. Building a workplace people are proud to be a...

New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We disc...