Strategic Counsel by ForthRight Business

Marketing campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution forces us to reevaluate existing consumer relationships and actively engage new people who may be interested. In doing this, we find new ways of creating Brand-Love connections with these consumers, creating potential for more revenue. This Quick Hit gives you the first 2...

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. To craft a compelling LinkedIn presence, you should revamp your profile, add value to the community, be intentional in creating your community, and keep your tone positive and optimistic. Now, let’s get to work on your Li...

Now more than ever, lots of folks are reexamining their priorities. In this Quick Hit, we welcome Allie Martin, Video Producer and Host, who is in the middle of her very own career pivot. Make sure to catch the full episode here.

The marketing and work worlds have changed A LOT in the past few years. With 2023 already off to a fast start, we wanted to highlight some macro trends we believe will influence how we do business this year and beyond. These include the realizations that hybrid work is here to stay, the great resignation is the gift that keeps on giving, the looming recession is causing a reexamination of spend, a...

Whether you are selling to consumers, customers, retailers, third parties, or clients, creating a compelling sales story is key to hooking buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. This Quick Hit gives you insight into 1 of 4 scenarios we have personal experience with. Make sure to catch the full episode here.

So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But digital marketing can be used to your advantage! This comes down to embracing machine learning and automation, using automation to make the digital space more manageable, keeping brand at the forefront of digital marketing, and testing and learning frequently. We wanted...

It’s not easy to say NO effectively and be okay with it. But if you never learn to say no, you’ll eventually find yourself serving others at the sacrifice of serving yourself. That’s not a good place for anyone to be. Make sure to catch all 4 steps in the full episode here.

The creative brief is the spark to a fantastic campaign - or an underwhelming one, if you’re not careful. Effective creative briefs truly fit with your brand, are created collaboratively, are a single page, and keep the idea the deliverable. We wanted you to hear from “The King of Creative Briefs That Sell,” so we welcomed on Howard Ibach. He’s a creative brief expert, the Founder of Creative Brie...

In this Quick Hit, we’re joined by Chris Wallace, Co-Founder and President of InnerView Group, to discuss strategies for transforming your employees into brand ambassadors. Your employees can be your most effective word-of-mouth marketers - but only if they have a clear and compelling story to tell. Listen to the full episode here to catch what Chris calls “front-line insights” to shape, tighten,...

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to...

The role of vulnerability in the workplace is a tricky discussion for most of us. As soon as this word comes up, people visibly tense up and become uncomfortable. Yet, we know vulnerability definitely has a role in the workplace since we are humans and not robots! This Quick Hit is dedicated to real-world examples as we go “In the Trenches.” Make sure to catch the full episode here

It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger...

Jennifer Knoeppel, Managing Director, Team, Driver, and Industry Communications at NASCAR, joins us to discuss defining and engaging your target consumer. We’ve talked a lot about the need to clearly define your consumer and engage them. It’s also important to revisit your consumer profiles because the environment we live in changes so quickly. In this Quick Hit, we use the world of NASCAR to deep...

Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. Hosting a successful event comes down to being clear on who the event is for, being organized but flexible, incorporating touches that will delight the guests, and having someone run the event who is not a participant in it. But wh...

This episode is for all of you who are struggling to attract and retain quality employees. Many are competing in the “who can pay the most” game in filling in your hourly positions. Many are constantly trying to up their game to attract top candidates for salaried positions. It is crazy out there! And it’s costing you a lot of time and money. This Quick Hit dives deep into 1 specific strategy to h...

It’s a changing world of consumer research. There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to keeping humans first, what to do about data access we may shortly lose, not overindexing on too narrow an audience, and keeping the consumer a part of the process. As al...

In this Quick Hit, we focus on the value that comes with setting the right company mission and living it at your core. When that’s done right, it leads to financial success - the ultimate goal of any business. With the help of our guest, Mark Patchett, Founder of Growth Shop - all the way from Kiev, Ukraine - we discuss how focusing on the right people with the right blueprint and the right proces...

No matter what role you’re in, you often need to have a point-of-view (POV). And you always need the support of your team and your clients if you want that POV to move your business along. Gaining traction for your POV comes down to using simple and consistent language, repetition on repetition on repetition, not “trying to sell the barn with the chickens,” and prioritizing the “why” and the impac...

Tough conversations are just that - tough. As a result, human nature is to avoid them whenever possible. However, this approach does no service to the person who needs the feedback, your team, or the broader organization as a whole. In this Quick Hit, we talk how to successfully have and manage tough conversations. Make sure to listen to the full episode and download the worksheet here

Ever wanted to speak? Get better at speaking? Speak on bigger stages? This is the episode for you. Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an...

Measuring the success of marketing efforts can be really challenging - especially since they may not be directly linked to your business success metrics like sales and growth. Or, if they are, it may be challenging to isolate the tactics in order to have certainty it was indeed those specific efforts that delivered business sales and growth. In this Quick Hit, we give specific steps for defining t...

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs - some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRW) - to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good...

We often get challenged that B2B marketing is just not the same as consumer marketing. We argue IT IS the same - but there are some caveats. In this Quick Hit, we break down the barriers associated with the old assumption and offer insight into how to use consumer marketing to your advantage in this space. Check out the full episode here, where we cover the 4 Principles of Successful B2B Marketing...

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll...

It can be a challenge to figure out how to navigate and manage workplace culture - and its importance has only strengthened in recent years. This Quick Hit delivers examples from our experiences through the years of both good and not-so-good work cultures. Be sure to catch the full episode here, where we outline the 4 Elements of a Strong Workplace Culture: https://forthright-people.com/podcast/4-...