territorial
Strange Coordinates
Strap in. We're going on a trip! Robert and Topher, cofounders of advertising agency Territorial, explore the weird, compelling, and sometimes forgotten corners of our culture through a surprising lens: the brands we all know and/or love. Every episode uses a familiar brand as a roadmap to stories you would never imagine to help you see the world in a new way. To learn more about Robert Balog & Topher Burns, and their work at Territorial, visit www.weareterritorial.com or find them on LinkedIn.
Be sure to visit the podcast's website and support the creator: www.weareterritorial.com
Author
territorial
Category
Podcast website
Latest episode
Oct 13, 2026
Where to listen?
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Episodes
Big Button Energy (ep 10) 18.02.2025 43:54
In our new episode on Cuisinart, we learn that Weird Al Yankovic described his brain as a “pop culture Cuisinart.” Interestingly, the episode itself is a sort of pop culture food processor, full of digressions on topics like Macbooks, 30 Rock, American spycraft, and even Con Air (1997). - territorial is an advertising agency that helps brands find their place in the world. To see our work and lear...
Strange(r) Coordinates: Aydan Sarikaya 23.01.2025 44:08
If you’ve worked with territorial over the last three years, you’ve experienced our signature flavor. For 2025, we’re truly kicking things up: joining us to explain what’s changing is Aydan Sarikaya . Check out Aydan’s GoodReads profile Topher’s gardening podcast, Clippings - territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about...
All the Pretty Horseys (ep 09) 09.01.2025 46:12
Why do Ferrari, Porsche, and Ducati all have black stallions emblazoned on their logos? The answer is probably more interesting than you think — from both a historical and sociological perspective! Topher and Robert are firing on all cylinders as Strange Coordinates covers Ferrari ’s identity and origins. Links discussed in the episode: Most Mentioned Vehicles in Rap and Hip-Hop Songs: https...
Strange(r) Coordinates: Maureen Golga 26.11.2024 29:47
’Tis the season for… brand activations? PR is all about creating a moment that grabs attention — and few moments hold our collective attention like the holidays. On our latest Strange(r) Coordinates, we talk to Maureen Golga of Weber Shandwick about how some brands are able to cut through the noise in the hectic final stretch of the year. More info on the answers to the “Off Brand” quiz: “When Chr...
Colorful Language (ep 08) 07.11.2024 35:45
No matter who you are, the past few weeks have probably felt stressful. Take a break from the doomscrolling and enjoy two brand guys gushing about Crayola . - territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial -...
Strange(r) Coordinates: Rameez Tase 24.10.2024 34:38
Strange(r) Coordinates is back. This time, we’re chatting with Rameez Tase , co-founder and president of our client Antenna , about the long love affair between brands, media, and entertainment. - territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.li...
Canceled Flight (ep 07) 01.10.2024 54:32
Is Boeing living up to their brand strategy of "leading on safety"? On the latest Strange Coordinates, Topher Burns and Robert Balog are taking to the skies with the first B2B brand we've covered on the show. For more about our ad agency territorial and how we help brands find their place in the world check out our website weareterritorial.com and follow us on LinkedIn . Show art & design by C...
Strange(r) Coordinates: Adam Christensen 29.08.2024 25:54
In this spinoff series, we bring along a guest on our Strange Coordinates journey. We call it: Strange(r) Coordinates. - Inspired by our investigation into NordicTrack, we chatted with Adam Christensen, CMO of Notified, about ownership and walled gardens in the digital age. What does it mean for brands when software updates — or user tinkering — can totally change a product from its orig...
Lion of Tinseltown (ep 06) 07.08.2024 51:24
Can a movie studio really be a brand? We were as surprised as you'll be, but it took sinister Hollywood fixers and lions in airplanes to make us get this existential. Join us on an exploration of MGM. For more about our ad agency territorial and how we help brands find their place in the world check out our website weareterritorial.com and follow us on LinkedIn . Show art & design by Chris All...
Strange(r) Coordinates: Kirstyn Nimmo 25.06.2024 21:11
We're spinning a new format into the Strange Coordinates mix, in which we bring along a guest on our brand excursions. Introducing: Strange(r) Coordinates! The theme for this episode is brand spokespeople inspired by "Shiploads of Fun", our show about Carnival Cruise Line. We're joined by Kirstyn Nimmo who leads inclusion at Code & Theory and is the founder of Good Worx. Connect with Kirstyn N...
Steep Thoughts (ep 05) 13.06.2024 41:44
The kettle's whistling, and just in time because Topher is ready to brew up two steaming mugs of tea on Celestial Seasonings. If you're thinking it's all going to be sleepy bears in night caps, you might want to grab another afghan to clutch. For more about our ad agency territorial and how we help brands find their place in the world check out our website weareterritorial.com and follow us on Lin...
Getting Owned (ep 04) 15.05.2024 28:32
NordicTrack isn't just responsible for a small part of Robert's childhood trauma. It's also a brand that has managed to spend almost 50 years gliding right down the center track of a fascinating cultural conversation. So strap on those indoor skis, fitness fans, you're about to get owned. For more about our ad agency territorial and how we help brands find their place in the world, check out our w...
Thirst Trap (ep 03) 02.04.2024 28:28
We don't love throwing the word "viral" around, but when Topher takes on the Stanley tumbler there's pretty much no other word appropriate for its sudden, wild ubiquity. But did you know the brand is more than a century old? And what can we learn about our world today from its phoenix-like reemergence? For more about territorial check out our website weareterritorial.com and follow us on LinkedIn...
Shiploads of Fun (ep 02) 05.03.2024 25:45
All aboard! We're hitting the high seas with Carnival Cruise Line. Ye landlubbers beware, there be singing and show tunes ahead. For more about territorial check out our website weareterritorial.com and follow us on LinkedIn . Show art & design by Chris Allen Editing by Steph George Marketing by Billy Silverman Episode music by Blue Dot Sessions: Bitter Roll , Vernouillet , Longtime Rye , Feel...
Sweet Satisfaction (ep 01) 23.01.2024 30:03
It's our inaugural episode, and Topher's got a sweet tooth. Obviously that led us straight to the Great Depression and, later, disco murder. For more about territorial check out our website weareterritorial.com and follow us on LinkedIn . Show art & design by Chris Allen Episode music by Blue Dot Sessions: Bitter Roll , Longtime Rye , Parade Shoes , and Lina my Queen
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