Storytelling That Sticks for Business and Life

Learn how to apply the Aikido Selling approach to telling stories in a sales conversation. Build trust and create rapport by sharing targeted customer success stories that redirect the conversation and create story surrogates. Here's a preview of what you'll learn in this episode… How to grab the attention of a distracted client and gain their trust How to identify the right customer story to tell...

Emotion is the Fast Lane to the Brain How do you use emotion artfully and gracefully? It's tricky. You don't want to be manipulative and gratuitous, but at the same time you want to make an emotional connection with your listener, client, or audience member. Without emotion, your presentation will be like a black and white movie. With emotion, it will be in Imax, 3D, high-definition color. As an a...

A good story is interesting. People enjoy hearing it. But nothing happens as a result. Nothing changes. A great story on the other hand, moves the needle. It causes people to change the way they think and behave. A great story overcomes objections leading to more sales. It inspires confidence in leadership. It empowers people to make smarter decisions. Great stories told by masterful storytellers...

Change is an issue that affects all of us. For many people, it's is something to be avoided. Change is disruptive, annoying and often mentally and emotionally painful. And yet, our change stories can help people see change in a different light. We can help people move past their fear and anxiety about change and into a more neutral place where they can see themselves making the changes necessary t...

Doug tells his Million Dollar Story – a funny Imbroglio story that was the genesis for The Story Theater Method and a 25-year speaking career. An Imbroglio is an acutely embarrassing or painful situation. It's a comedy of errors. Listen, learn and be inspired to find your Million Dollar Story that sticks.

Do you have a hard time choosing the point of your story? Do you ever ramble when you make the point? The Phrase That Pays will solve that problem and make your point or lesson stick. Find your Phrase That Pays. Take the time to get it right. Stick the landing! doug@dougstevenson.com www.storytelling-in-business.com Discount Code for Next Level Storytelling Video eLearning Series: podcast-videos

Start with the end in mind. What is the purpose of your story? Will it drive sales, inspire confidence, persuade people to embrace change? What do you need a story to do? In this episode, you'll be guided through a process for finding the right story that makes the right point for the right situation. Link to Doug's Storytelling talk at Google: https://www.youtube.com/watch?v=sKUiE9DBkKc&t=18s

Learn how to develop a story from concept to a finished product. This episode focuses on story craft and analysis. Learn how the Nine Steps of Story Structure works and how it will provide a template for crafting all your stories. Discover how to create a Yoda and why you need to repeat your Phrase That Pays multiple times for it to stick.

Discover The Story Theater Method for strategic storytelling in business and how it will help you tell a powerful story. Learn how to create scenes, develop dialogue and brand the point of your story with a Phrase That Pays.  Doug tells a story and then analyzes how he makes the point of his story stick.

In this short 3-minute introduction, you'll learn how this podcast will help you stand out, get ahead, and make a positive impression by learning the science of the art of storytelling. Doug Stevenson will share storytelling hacks, techniques and advanced story crafting skills.