storyOS

Are you thinking big enough when it comes to your power? At the heart of being an Amplifier and storyteller, is a desire to chase and hope for impact. Something that moves the needle and creates solutions for the future. As we wrap up the Amplifier portion of this storytelling series, listen as Ben Von Wong explains how he uses a focus on solutions to create change vs. a sole focus on the problem...

Story's greatest power is not in its ability to simply convert, but its ability to connect. If you want to play the long game you must lead with connection first. But for a change-maker who wants to make a bigger difference faster, that can be a little bit complicated. It can be difficult to be patient with the long-term value journey when the cause that you are trying to amplify needs attention n...

As we continue to dive into the storytelling type we call, "The Amplifier,” in this episode we dip into our archives to learn from AJ Hassan. If you aren’t familiar with AJ, you probably are familiar with her work. She is the Emmy Award-winning Executive Creative Director behind the widely recognized #LikeAGirl campaign that challenged gender bias and captured over 150 million views worldwide. A p...

What happens if your story doesn't get heard? What if your message doesn't resonate, and falls flat or you don't get the sale?    In this episode, jump into the storytelling type we call, "The Amplifier." We do so by dipping into the STORY archives and listening in on some wisdom from a talk from Ben Stewart, co-founder of Louder Agency. You'll be reminded of story's greatest power, and how to amp...

After a little break from the podcast, the STORY team is back with an incredible new series of episodes focused on helping you better understand who you are as a storyteller and how to equip yourself to better tell stories that matter. Over the next 6 months, we're going equip you to level up your storytelling skillset and inspire you along the way. Welcome to season 6!

You may have heard the story about how the Chinese word for “crisis” can be represented as “opportunity.” As it turns out, that’s not quite accurate. The word is more like “a crucial point” — the moment right before a big change. There’s still a lesson there for us, but it’s a pretty nuanced one, and that’s something John Bucher understands well. John is the Creative Director for the Joseph Campbe...

One cause of writer’s block isn’t that we run out of ideas, it’s a fear that the ideas we do have are bad ones. We don’t want to keep writing, keep painting, keep creating — whatever it is — because we’ve got a feeling that the next steps just aren’t very good and we’d rather not create at all than create something that sucks.  Seth Worley knows that fear. He’s a writer and director who’s done vid...

We don’t like to talk about disappointment in the creative field is. Creativity is a risk and risks, by their very nature, have a pretty high rate of failure. Those stories don’t get told very much, for obvious reasons. But by not telling those stories, we reinforce this idea that unless you’re hitting success after success, you’re a total failure and should give up. Take a listen to Cress William...

Something you hear our last year described as a lot is a “dark time” or a “dark season.” Getting to the end of all that was described as a “new day” or a “new morning” for us. And there’s a lot of truth to that, since so many of us lost so much in 2020. But it’s worth asking if our immediate impulses to avoid, ignore or rush through those dark times and get right to the morning is the healthiest w...

I think all of us can feel tempted towards cynicism these days. However we need to remember that change is possible, and we need to help inspire others to believe it too. That’s how Dr. Chené Swart sees it. She’s a narrative coach and consultant who helps people, organizations and communities with a technique called “narrative therapy,” teaching them to understand their own stories better.

There are two kinds of marketers out there. The first are the Don Drapers—the guys who know how to package lies to turn profits. Certainly an easy way to make money, but it takes a toll on your soul, right? The second kind wants to help people tell a better story about their lives, their hopes, their work. They want to help the world see your work the way you see your work.   Ben Stewart is that k...

Finding your purpose is a huge deal — for everyone, obviously, but younger generations are especially pursuing purpose-driven work. A Society for Human Resource Management study found that 94 percent of Millennials want to use their skills to benefit a cause. Another survey found that 63 percent of millennials believe the primary purpose of companies should be to make a difference instead of make...

I think most of us are aware of the idea of story as a passion, a skill, and maybe a career. But what about story as survival? What about story as a way of finding your way when all else seems to be lost? There are times when story is sort of like the trail of breadcrumbs we leave in the forest. No matter how dark things get or how far we wander, we’ve got something to lead us back home to hope an...

Some stories are a way of making sense of the world. Life can seem confusing or random, so we fit all the details into a story to help us figure out what’s going on. That’s useful, as long as we’re telling beautiful, compassionate, loving stories. But sometimes, lazy stories get told that write off other people’s experiences with prejudice or stereotypes. That’s something Krish Kandiah is out to c...

There’s still this idea that we’re living in an extra dark time, that things are bad, worst year ever...that sort of thing. That’s because stories — even macro-level stories — don’t just change on their own. We need storytellers to help us learn how to tell better stories. We need people who care about story to help us set a new, better narrative. That’s something Erin Collasaco is passionate abou...

It’s one thing to know that stories have power. It’s another to learn how to invite the power of story into your spaces. And sometimes, the most important thing you do is nothing at all besides invite others to the table. That’s a lesson David Hutchens knows well. He’s worked with companies like Coca-Cola, Wal-Mart, GE, and so many others, helping them learn about things like strategy and leadersh...

Zimbabwe has about 13 million people in it, and twelve psychiatrists. Yes, twelve. That’s a problem for Dixon Chibanda, who cares deeply about mental health. He can’t really expect each psychiatrist in his native country to take on a little over a million patients, so he started thinking about what they did have: grandmas. What does this have to do with your work as a storyteller? Everything. Don'...

Obviously, there are certain types of stories in America that are easier to accept than others. At some point, we make certain judgments about which stories we want to buy into and which ones we don’t, and most of us get pretty good at doing this automatically. We decide which stories we think deserve to be taken seriously, and which can be dismissed. It’s just how we get through life. The problem...

One of those tropes you hear a lot about out there is how much children have to teach us, but if you think about it, we don’t really live that way. We call people who are acting inappropriate “childish.” But there’s a big difference between what is child-ish and child-like. What would it look like to live a life that is child-like, while growing up in ways that leave what is child-ish behind? Mayb...

What if we could keep creating and never give up? That kind of hope feels a little bit harder to hold on during times like these, doesn't it? Morgan Harper Nichols is a poet, a music artist and a visual artist, and in this talk delivered live at STORY, she shared about how she’s found joy in the everyday, despite the heaviness so often felt in the world around her, and how that joy permits her to...

STORY 2020 is here! It’s our flagship gathering, where each year, over 1,000 storytellers from around the world gathering together for 2+ days of inspiration and instruction to do their best, most creative work. In this special, extended episode, you’ll hear the audio from a mini-masterclass with Jason Jaggard, an entrepreneur, leadership coach, a founding partner of Novus Global and so much more....

In this special episode, we look ahead to STORY 2020 with our director and curator, Harris III as he unpacks the intentional design of this year’s virtual experience. Whether you’re attending STORY 2020 or not, this episode is rich with insights into the planning and creative process behind producing the event, making it relevant to anyone who wants to creates great experiences for others. If you...

We’re so used to living in stories that sometimes we don’t even recognize them. It’s like how fish don’t know they’re wet. It takes a really keen mind to not just know a good story when it sees one, but put it together in a way others can understand and find themselves in. Documentary filmmakers are especially great at this, where others might just use rolls and rolls of b-roll, they see a narrati...

Does the word “marketing” strike you as kind of a dirty word? Many of us are part of a generation that really doesn’t like to feel like we’re being sold to. Brands know that, and the smart ones are getting ahead of it by swapping out marketing copy for real stories and real connection. At STORY, we’ve been saying for years now that a story’s greatest power is not in its ability to convert, but in...

Let’s be honest...getting a new perspective is harder than it sounds. It’s not just shaking your head and trying harder. It’s not just a gut check. It’s a real mental move — a shift in your whole way of being. It’s about being aware of your awareness, and taking control of it, and that’s a huge part of navigating the kind of spaces we’re finding ourselves these days in a healthy way. In this episo...