Stories of an Extraordinary Industry

How does a community of roofing industry competitors create friendly competition? With two simple words.   Sponsored by NRCA's Qualified Trainer Conference

NRCA CEO Reid Ribble recaps Season 1 of “Stories of an Extraordinary Industry,” including what he learned, what surprised him and behind-the-scenes stories.    Sponsored by Tecta America

We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.   Sponsored by the Roofing Alliance

This episode is a continuation of the “No Roofer Left Behind” episode, offering tips for supporting someone struggling with mental health issues and substance abuse.   Sponsored by the NRCA Health Care Program

They survived a car crash, the death of their parents and substance abuse. The Dunlap brothers from Wapakoneta, Ohio, want you to know the roofing industry will not leave you behind.   Sponsored by the NRCA Health Care Program

How many superintendents in the U.S. have been working at the same roofing company for 49 years? Learn how Graham Roofing, West Point, Miss., ensures its talented employees stay.   Sponsored by the NRCA Health Care Program

Football is back, so let's head to Arlington, Texas, where a roofing company takes on the challenge of installing a roof on one of the steepest and largest football stadiums in the U.S.   Sponsored by the NRCA Health Care Program

NRCA tells the story of a man who had a long and winding journey that led to becoming the president of a $3 billion roofing materials manufacturing company. The story reveals three keys to being at the forefront of innovation and will encourage anyone who is concerned life’s road has too many hairpin turns. Sponsored by Bitumar

We profile a roofing industry leader who handled difficult life circumstances that had the potential to rip her company apart. Learn how she created a company culture that can stand strong when times get tough.   Sponsored by the Roofing Alliance

General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.   Sponsored by FiberTite Roof Systems

Family-run businesses are part of what makes the roofing industry so special. In this episode, we profile three multigenerational roofing companies. Running a business with your kids can bring moments of pure joy and moments of complete exasperation, and there are lessons to be learned from these three companies. Sponsored by NRCA ProCertification®

A group of roofing company owners join forces to make more money. Isn’t that what business is all about? Can they put aside egos and weather storms of recessions? Will they last the hard-fought years of negotiation battles? There is a lot to learn from this story, and it’s more than just making money. Sponsored by the Roofing Alliance

An out-of-work roofer from Southern California took matters into his own hands and started his own company. But there was one glaring problem—he could never leave someone with a leaky roof, even if they could not afford to pay. Would his generosity be the downfall of his company as it struggles to make a profit? Or will his actions be a spark that unites the roofing industry around an ambitious go...

We tell the story of a young man from Deer Park, Ohio, a suburb of Cincinnati. Growing up, he enjoyed doing small construction projects with his dad, but these would be just fond memories as he headed off to college. This is the story of an unusual journey, which—spoiler alert—leads to the start of a roofing company. He wanted to run his business better, so he joined NRCA, where he asked the right...