IBGR onAir Talent Gayle Turner & Shelli Jost Brady

Stories Matter! - Helping Leaders Transform Lives

Business EN ↓ 190 episodes

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/   Subscribe to The Storytellers Channel’s newsletter by downloading a FREE audiobook of Edgar Allan Poe’s The Tell-Tale Heart at https://storytellerschannel.com/

Author

IBGR onAir Talent Gayle Turner & Shelli Jost Brady

Category

Business

Podcast website

storytellerschannel.com

Latest episode

Aug 15, 2025

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Episodes

S12 E40 SCORE & the Benefits of Culture with Gayle Turner & Steve Spiro 29.05.2023

"Culture eats strategy for breakfast." - Peter Drucker Steve Spiro, a renowned business consultant and expert in organizational culture, joins us today to uncover the power of culture in driving business success. Get ready for an insightful conversation that will challenge your perspective and leave you hungry for a culture revolution! [Why This Is Important] Objective: Understand the importance o...

S12 E39 The El Pescador Culture with Gayle Turner & Steve Spiro 29.05.2023

"Our major culture and all our values revolve around family." Steve Spiro shares the story of how El Pescador transformed from having only 3% repeat guests to reaching 39% return guests. In 2022, El Pescador experienced a significant increase in return guests, going from 3% to 39%. "Sometimes our employees think my wife and I are their parents and not just general managers!" Become a person worth...

S12 E38 Learning The Culture & Values with Gayle Turner & Steve Spiro 29.05.2023

Steve Spiro shares a heartwarming story about a customer's mink coat and the values of Bloomingdale's. "They believed that this (Bloomingdale's) was their home." Steve recalls a customer who bought a mink coat 22 years ago for her daughter's wedding and returned it, only to find out it had deteriorated due to improper storage. Steve reveals that the store had a policy of accepting all returns, eve...

S12 E37 The Shopping Bag and the Chairman with Gayle Turner & Steve Spiro 29.05.2023

"Culture is just many values that accompany beliefs." Steve's experience with Mrs. Jones and the coat return incident. Objective: Become a person worth listening to so you can understand the importance of culture and customer service. Learn from Steve's story to emphasize the significance of upholding values and providing excellent service. Bloomingdale's success is attributed to its culture and v...

S12 E4 Stories Matter Structuring Leadership Stories with Gayle Turner 17.05.2023

Leaders tell stories for the sole purpose of influencing their listeners’ behavior. As such, Donald Davis’ elegant format of People in a Place with a Problem, and there is Progress requires additional tweaking Paul Smith posits we need: A Relatable Hero Facing a Relevant Challenge Requiring an Honest Struggle Resulting in a Worthy Lesson Take one of the stories you’ve been working on and run it th...

S12 E3 Stories Matter Growing Leaders with Values with Gayle Turner 17.05.2023

The process of growing leaders is one of instilling values. Jack Welch, the former GE CEO, said, “Values are behaviors that can be measured.” Storytelling is THE most effective way of coupling our direction with the desired behavior that we model. There are three components to growing leaders. First, explain your values - the behaviors you measure. Second, live by your stated values. Third, tell s...

S12 E2 Stories Matter What is a story with Gayle Turner 17.05.2023

Stories are THE best invention for delivering mental models that drive behavior. A Story is a sequence of events where something Changes. If nothing changes, there is no story. You need four things for a story: People In a Place With a Problem And there’s Progress. i.e. change of some sort. (See above) Previously, you were asked to identify your heroes. Now, ask yourself if any of the examples you...

S12 E1 Stories Matter Stories are a Leadership Tool with Gayle Turner 17.05.2023

Stories are THE best invention for delivering mental models that drive behavior.  You can be a more effective leader if you improve your ability to craft & tell intentional stories. Stories work better than just telling people what to do. Stories work better than just walking the talk and modeling the behavior you want. Stories are not enough on their own, but coupled with clear direction and...

S12 E34 Courage with Gayle Turner & Dale Fickett 10.03.2023

Dale Fickett is an entrepreneurship professor, investment advisor, and CEO of Open Trellis . He helps people overcome barriers to business ownership, and helps business owners become more financially secure. He's worked internationally with leading financial institutions, universities and government agencies. https://www.linkedin.com/in/dalefickett/ Gayle Turner is President of The Storytellers Ch...

S12 E33 Prudence with Gayle Turner & Dale Fickett 10.03.2023

Dale Fickett is an entrepreneurship professor, investment advisor, and CEO of Open Trellis . He helps people overcome barriers to business ownership, and helps business owners become more financially secure. He's worked internationally with leading financial institutions, universities and government agencies. https://www.linkedin.com/in/dalefickett/ Gayle Turner is President of The Storytellers Ch...

S12 E32 One Million Cups Gayle Turner & John Marin 10.03.2023

"If you're looking for some free money, there are options there, but you have to be a 501 C three. And then if you do the for-profit option, that you can do there." The main objective is to become a person worth listening to so you can help others, as demonstrated by story XYZ. The episode message revolves around finding a conversation and understanding someone's pain to provide assistance. It's i...

S12 E31 One Million Cups Gayle Turner & John Marin 10.03.2023

"I can't tell you the number of times I go to Open Mic events or storytelling events. And it's a mess. But nobody ever talks about the progress. And that's where the power and the story is." The main message is to democratize the process of sharing people's stories and getting them to a national or international platform. You don't need much to get started. Just a cell phone with 4k shooting capab...

S12 E30 One Million Cups with Gayle Turner & John Marin 10.03.2023

"I've started all over again at least four times in my life." Objective: Become a person worth listening to so you can learn from my story and the main message regarding story XYZ. Understand the power of asking questions, listening, and clarifying values for personal and organizational growth. Take action by embracing strategic planning processes, uncovering intelligence, and telling meaningful s...

S12 E29 One Million Cups RVA with Gayle Turner & John Marin 10.03.2023

"1 Million Cups is a national organization that focuses on breaking down barriers and supporting entrepreneurs. With over 375 entrepreneurs presenting and 10,000 people benefiting from the Richmond, VA chapter, you never know who you're going to meet and what kind of conversation will come out of it." The objective is to become a person worth listening to so that you can initiate sustainable chang...

S12 E28 A Quilt of Good & Bad with Gayle Turner & Dan Schultheis 10.03.2023

A Quilt of Good & Bad Viewed from a distance, life’s ups and downs compliment each other. This Is Important because, if we approach our failures as learning opportunities versus penal opportunities we are better equipped to face our next challenge. What you need to know: We may not achieve all of our goals. All Action Steps needed - Select a sample of your projects that did not meet expectatio...

S12 E27 EGBAR with Gayle Turner & Dan Schultheis 10.03.2023

EGBAR Everything Gonna Be AlRight  Hang in there. Everything will work out in the end and if it’s not alright, it’s not over yet. What you need to know is as long as we’re alive we have the opportunity to grow. Our attitude drives everything.   Do this now! Take a step back and discern your goal and then do one thing, the next right thing you can do to move you in the direction you want to go. And...

S12 E26 Celebrating with Gayle Turner & Dan Schultheis 10.03.2023

Celebrating Find ways to notice and acknowledge progress. Otherwise life becomes ceaseless drudgery. Measuring, monitoring, and celebrating incremental progress is critical to maintaining morale. Identify the milestones of your projects and take the time to recognize and celebrate when they are achieved. There will always be more to do, but don’t let that stop you from enjoying your progress along...

S12 E25 I Like People But Not All That Much with Gayle Turner & Dan Schultheis 10.03.2023

I Like People But Not All That Much There’s only so much you can do for someone else. In the end, they have to take action themselves,  As a leader your job is to discern what your people need from you to do their job. If they don’t have the ability or the desire to meet their obligations you can offer training and/or attempt to inspire them or you can reassign them or let them go. Remember, you c...

S12 E24 Hiring a Not-For-Profit Executive with Gayle Turner & Steve Saltzberg 10.03.2023

Hiring a Not-for-Profit Executive Don’t underestimate yourself. Corporate leadership capacity and management experience are transferable. However, middle management experience is not the same as governance.   Do your research to learn the difference between tactical decisions, how something is to be done, and strategic decisions, what is to be done. Management makes tactical decisions. Boards of D...

S12 E23 Interviewing a New Boss with Gayle Turner & Steve Saltzberg 10.03.2023

Interviewing a New Boss Know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run. - Kenny Rogers  It behooves you to be humble. To live as close to the truth as possible. The truth about yourself. The truth about others. The truth about the world we live in. Understanding what you don’t know is as important as understanding what you do know. Invest some time and effor...

S12 E22 Breaking in New Bosses with Gayle Turner & Steve Saltzberg 10.03.2023

Breaking in New Bosses It’s easy to manage when you hire the right people. Managing UP is much more difficult than managing down. Learning to deal with a boss who doesn’t understand what you do requires finesse. It’s not uncommon for your boss to look back to previous solutions. Build the story of your solution and then build a coalition among your peers to support your solution. First step, liste...

S12 E21 Putting a Man on the Moon with Gayle Turner & Steve Saltzberg 10.03.2023

Putting a Man on the Moon When opportunity knocks, answer.  You think you’re choosing your career when you choose your courses in college. Life is changing so fast, for many of us, the courses we took in college were obsolete by the time we graduated. We need to learn how to discern what information we need, how to query the available research sources to find answers and then how to distill and pr...

S12 E35 Moderation with Gayle Turner & Dale Fickett 10.03.2023

Dale Fickett is an entrepreneurship professor, investment advisor, and CEO of Open Trellis . He helps people overcome barriers to business ownership, and helps business owners become more financially secure. He's worked internationally with leading financial institutions, universities and government agencies. https://www.linkedin.com/in/dalefickett/ Gayle Turner is President of The Storytellers Ch...

S12 E36 RVA Works with Gayle Turner & Dale Fickett 10.03.2023

Dale Fickett is an entrepreneurship professor, investment advisor, and CEO of Open Trellis . He helps people overcome barriers to business ownership, and helps business owners become more financially secure. He's worked internationally with leading financial institutions, universities and government agencies. https://www.linkedin.com/in/dalefickett/ Gayle Turner is President of The Storytellers Ch...

S12 E10 Superior Thinking with Gayle Turner 09.02.2023

Superior thinking doesn't come from being smarter, it comes from learning how to think differently. The ability to think critically and creatively is essential to stay ahead of the curve. Gayle Turner, a leadership development consultant, explains how we can become better thinkers and bring more value to the table. "We need to change with these turbulent," he says. "We need to become better proble...

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