Stories from the River

Watch full episode: https://youtu.be/K-7uM5XEJqA  How is Broad River Retail entering the Portland, Maine market? And how is it different when we entered the market in Spokane, Washington? In this spotlight from episode 337, Charlie and Manny discuss how Broad River enters a market to ensure the store's success.  Visit  https://www.storiesfromtheriver.com  for more episodes.   Broad River Retail br...

Watch full episode: https://youtu.be/K-7uM5XEJqA  In this spotlight episode from episode 337, Charlie and Manny discuss how Broad River gets the confidence to expand thousands of miles away, first in Spokane, Washington, with a three story Ashley Homestore, and next in Portland, Maine, coming to Jetport in spring of 2026.  Visit  https://www.storiesfromtheriver.com  for more episodes.   Broad Rive...

This episode on YouTube: https://youtu.be/PKfnvI0K0u4     Welcome back to Stories from the River. As we close out 2025, we bring you an exclusive insight into Home Furnishings Expert "Iron" Mike Cohen's success for the year, selling over $2,000,000 for the Cary Crushers in just his 3rd full year with Broad River. Mike has been with Broad River since July 2022.  Mike shares his story and his path t...

Merry Christmas and welcome back to Stories from the River. We hope you are having a lovely day filled with love, joy, peace, family, and support.  Today we wanted to bring you a special holiday episode. Manny Rodrigues, Broad River's President and COO, welcomes his in-laws, Jimmy Kallam and Suzi Kallam, for a heartfelt holiday conversation. Jimmy and Suzi are founders of Tandem Spirituality, a mi...

This episode on YouTube: https://youtu.be/K-7uM5XEJqA   Welcome back to Stories from the River. Today, Charlie Malouf and Manny Rodrigues make a very special announcement: Broad River Retail plans to open a new store in Portland, Maine. Internally announced to Memory Makers during a Companywide Town Hall on December 18th, Broad River is expanding into northern New England in 2026. Broad River is p...

This episode on YouTube: https://youtu.be/S7W07WlBQjc   Welcome back to Stories from the River. In this episode, Charlie Malouf (CEO) and Tyler Trill (Senior Communications Manager) share highlights from Broad River's Holly Jolly Town Hall held earlier this morning (Thursday, December 18th), an internal companywide event that isn't publicly available. This was Broad River Retail's final town hall...

In today's episode, Head Coach and EVP of Retail Performance, Stacey McCormick, is on location in the Spokane, WA, store during its store opening and setup efforts.  Stacey takes our audience behind the scenes while on location from Spokane, Washington.   Later this month, in fact this coming Saturday, December 20th, Broad River will open a brand new store in a market over 2500 miles and three tim...

The holiday season is in full stride at Broad River Retail. On this episode on Stories from the River, Heather Greenwood, Broad River's Director of People and Emelyne Henderson, Broad River's Senior Manager of Experience & Events give us a behind-the-scenes look at Operation Tis the Season, a cherished initiative at Broad River Retail. It's a Memory Makers Helping Memory Makers program, in which t...

Welcome back to Stories from the River. December is here, so Charlie Malouf, Broad River's CEO and Stories from the River podcast host is back with a laundry list of updates.  First, we are happy to announce the opening of a brand new store in Easley, South Carolina. A two-in-one, dual concept Ashley Store & Outlet. https://stores.ashleyfurniture.com/store/us/south-carolina/easley/5149-calhoun-mem...

Welcome back to Stories from the River. Today we continue our journey behind the scenes of the Ashley's 'Right to Win' Product Knowledge Boot Camp that was held at the Pineville Flagship Store this October. This time, Heather Greenwood, Broad River's Director of People sits across from Kaylee Kirchner, Ashley's AFI trainer. To start, Kirchner's love and dedication to her craft shine through the ep...

Welcome back to Stories from the River. In this episode, our guest host and Broad River's Director of People, Heather Greenwood welcomes Kelly Villastrigo, a Million Dollar Memory Maker and Home Furnishings Expert, for a behind-the-scenes look at the AFI Boot Camp training at Broad River Retail's Pineville flagship store. Villastrigo shares his journey at Broad River, celebrating nearly two years...

Happy Thanksgiving, everyone, and welcome back to Stories from the River. As we conclude the Grand Reopening Celebration Series from last month's Mooresville, North Carolina, Ashley Store, we turn to Manny Rodrigues and his guest for the day, Sandy Ruhlin, Broad River's Home Furnishings Expert and Million Dollar Memory Maker. Ruhlin was around to remember how the store looked years before the remo...

Welcome back to Stories from the River. Today, guest host Manny Rodrigues, Broad River's President and COO, sits across from Dan Pieszchala, an 11-year Million Dollar Memory Maker and Home Furnishings Expert at Broad River Retail. In this continuation of the Grand Reopening Celebration series, Manny and Dan reminisce on their connected history together at Broad River Retail that began 11 years ago...

Welcome back to Stories from the River! Today we continue the Lake Norman Grand Reopening Celebration series, focusing on the newest transformation to Ashley 7.0 in Mooresville, North Carolina. Charlie Malouf, Broad River's CEO and show host, sits down with a Home Furnishings Expert and Million Dollar Memory Maker, Ewa Szmigiel. Szmigiel shares her journey from Poland to North Carolina, describing...

Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake. The Mooresville Ashl...

On October 7, the Mooresville store (also known as The Lake) reopened its brand new doors, with a bang and a ribbon cutting! On today's episode of Stories from the River, we bring you the energy and atmosphere from right before the ribbon-cutting ceremony. Broad River leaders attended and spoke at the event, honoring the current and past leadership of the store.  Today, we are joined by Tony Barr,...

In this episode of Stories from the River, we revisit the semi-annual Fall Sleep Summit, an event Broad River holds at the Charlotte Motor Speedway to help Home Furnishings Consultants level up their sleep sales game.  Today you will hear from six Memory Makers as they recap their experience at the 2025 Sleep Summit.  Christian Sonander and Domaniek Greene from the Boulevard Believe Jose Gonzalez...

In today's episode of Stories from The River, Josh Hatchell, Broad River's Senior Retail Experience Manager, continues his conversation with Charlie Malouf, Broad River's CEO, in part two of Retail Operations "Get To Know You" session held on September 18th at Broad River's Fort Mill, South Carolina, campus. This conversation dives into Charlie's personal leadership approach, the future of Broad R...

In today's episode of Stories from the River, the host becomes the guest. That's right, Broad River's CEO and Stories from the River's host becomes the main conversation topic, as Josh Hatchell, Broad River's Senior Retail Experience Manager, along with a room full of Retail Opertions Memory Makers, ask meaningful and insightful questions into Charlie's past, present, and Broad River's future.  Th...

Welcome to the 4th and final episode from our "Pioneering the Path - a Purpose 8:28 Experience" series. In this episode of Stories from the River, we bring you a special, behind-the-scenes look into what the "Pioneering the Path - a Purpose 8:28 Experience" really felt and looked like for our retail leaders. These key excerpts from the day's sessions give a rare insight into an even deeper level o...

In this episode of Stories from the River, we sit down with three inspiring Broad River Retail General Managers at the end of an impactful day from the Fort Mill, SC, campus where Broad River held its "Pioneering the Path - a Purpose 8:28 Experience" full learning and development day for all of its retail leaders on August 28, 2025. We sit down with Sonya De La Cruz of Hickory; Brett Cary of Ashev...

Welcome to part two of our conversation with Kristen Hadeed on Stories from the River.  Host Charlie Malouf continues his conversation with Kristen Hadeed, author of Permission to Screw Up, diving into resilience, ownership, and courageous leadership. Kristen shares why it's okay to have a short "pity party" after setbacks—but emphasizes the importance of moving forward and learning from mistakes....

In this episode of Stories from the River, host and CEO Charlie Malouf welcomes keynote speaker and author Kristen Hadeed, fresh off her impactful talk at Broad River Retail's "Pioneering the Path - a Purpose 8:28 Experience" leadership event. Kristen opens up about her unexpected journey—accidentally launching the cleaning company Student Maid at just 19, navigating major failures, and discoverin...

Welcome back to Stories from the River! Host and CEO Charlie Malouf is on location in Columbia, South Carolina, celebrating the Grand Reopening and ribbon-cutting of the Columbia, SC Ashley Store on Harbison Blvd. Charlie sits down with Emily Boyle, Senior Visual Impact Manager, who oversees the visual presentation for three stores in the Midlands area. Emily reflects on her nearly four-year journ...

In this episode of Stories from the River, host and CEO, Charlie Malouf, continues the interviews from the Grand Reopening of the Columbia Bloodline store, which has undergone a major transformation into a stunning 7.0 Ashley prototype. Today, we hear from Lance Cline, Home Furnishings Expert, a committed Memory Maker with four years of service and success at Broad River Retail.  Lance shares his...