Sticky Brand Lab Podcast

The global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are build...

Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience. Join co-hosts Nola Boea and Lori Vajda as they explore...

As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life.  And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself. Today is the Fourth of July, also known as Independence Day, here in the US. It’s a national holiday and an extended we...

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encounte...

Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea s...

We may be tempted to give credit and accolades to successful entrepreneurs like Richard Branson or Anne Wojcicki, co-founder and CEO of 23andMe, for their drive, innovation, and remarkable success. However, the credit would be misdirected, at least partially. In fact, some of today's most successful businesspeople were influenced by their business-owning parents. How does our upbringing influ...

Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation? In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman about the difficulties she encountered in determinin...

Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name. In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing y...

Congratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales.  If you haven’t thought about what type of “preneur” you want to be, you’ve come to the right place! I...

Male and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there’s still a lack of mentors and advisors guiding and offering support.  In this special Mother's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role of female entrepreneurs...

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers! If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing ta...

Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess! In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about the challenges she faced trying to juggle busines...

Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing. In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so y...

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.” Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori...

Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action. In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphor...

When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do now to create a vibrant life, and why retirem...

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund an...

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers. Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corporate ladder. In this episode, co-hosts Nola Boea a...

As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part...

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out. Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media tre...

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed. In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the so...

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. In this episode, co-hosts Lori Vajda and Nola Boea talk with...

When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market. In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your busine...

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. I...